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STUDENT NAME:




3.1 “”
Supports internal assessment for: Achievement Standard 90515                    Version   2

Research and analyse approaches within established Design practice.Credits: 4

Tai Amituanai

2/2/2013
Tasks:

  1. Work on the ‘Art Tree’ provided, name the elements and principles, and put the meanings beside them under the appropriate headings.

  2. Work on the process chart provided. Put in the steps or the Art process and the description associated with it.

  3. In small groups plot on the planner provided, the tasks we will be doing this term, and completion. Copy these into your school diary.

  4. Create a mood page of artworks related to your own interests/theme. Use the Internet & books 2 x A3 pages (3.1, 3.2, 2.4, 3.4)

     The images for Rodchenco, Rand, Brody and Carson are at the end of this brief. (Cut and paste into work sheets).

  5. On the Task sheet provided, compare the Alexander Rodchenco with Paul Rand. Complete the questions on the task sheet. (Compare and Contrast) (1.1)

  6. On the Task sheet provided, compare the Neville Brody with David Carson. Complete the questions on the task sheet. (Compare and Contrast) (1.1)

  7. You are going to research your own chosen Artist use the Library, books, magazines or internet and paste 5 or more images onto 1 x A3 page. Then choose 1 of the 4 artists I
     have given you.

  8. On the Task sheet provided, compare One of the four Artists above with your Chosen Artist.. Complete the questions on the task sheet and paste in your artist images onto sheet.
     (Compare and Contrast) (1.1)

  9. Relationships and Links - Discuss the Relationship between approaches of the two designers’ works you have selected, and make links to your own practical investigations.
     Complete your analysis in a written format; this can be completed in a paragraph format or as a 3 column table using bullet points. 1-2 A3 pages (3.1, 1.2, 1.3).

         a) Influences – for example, who has inspired/motivated the designers/artists.
         b) Methods – for example, what processes and techniques have been used? E.g layering, transparency, approaches to layout.
         c) Ideas – for example, what is the content (message/meaning) being conveyed? What is the subject matter and function? How do type faces and layout influences
            communication? Is there an y social, political, cultural or historical context which has influence on these ideas.



  10. You are now going to do practical work using wet and dry media to create your Logo. Look at your mood page and chosen artist for ideas. (3.1, 1.2).

         a) Concepts - Create 4 x A6pg Logos using ( ink, paint, dye, crayon, pastel, charcoal, coloured and text newspaper.)
         b) Developments -Create 2 x A5pg Logos refining and looking at Concepts. Using wet and dry media.
         c) Final – Create Final Logo 1 x A4pg refined
Art vocabulary tree
           On the Tree Below, name the elements and principles then under the headings write the words, and meanings




Elements                                                                                                               Principles
Art design process flow chart
On the flow chart below write the steps used in the design process. Number them. You may draw a ‘key’ image
for each step
Planning Level 3: Subject Theme–Assessment Programme

TERM ONE
         Week 1                        2                     3                    4                    5                     6                       7                      8                        9                     10                   11
        7 - 8 Feb                 11 – 15 Feb           18 – 22 Feb        25 Feb – 1st Mar        4 – 8 Mar            11 – 15 Mar             18 – 22 Mar            25 – 29 Mar              1 - 5 April          8 – 12 April          15 - 19 April
         3.4/3.1                     3.4/3.1              3.4/3.1             3.4/3.1               3.4/3.1                 3.2                    3.2                     3.2                    3.2                      3.2                  3.2
     Course confirm:               14 Credits             Board 1             Board 1              Board 1                Board 1                Board 1                 Board 2                Board 2                 Board 2              Board 2
Produce original work               Board 1                                                      Submit 3.1                                                                                                    11 April - Parent Teacher
                                                                                                                                                                                                                           Day                4 hrs
within design/painting to             4 hrs                5 hrs               5 hrs                 5 hrs                 5 hrs                  5 hrs                   4 hrs                   3 hrs
show extensive                  Intro to class            Timeline        Task 1 - 3 Artist     Artist Analysis                                 Submit 3.1                                                              4 hrs
knowledge of art-making            Recap Art                                 Analysis                               Practical analysis of                         29 March - Good Friday     April 1 Easter
methods and ideas.          Vocab/Process/planning     22 February -                                                artist and theme        Begin 3.2 (Boards 1                             MondayApril 2 -
                            (elements & principles)   Athletics Day @                                                                               &2)                                     Easter Tuesday
Introductions
                                    Beg 3.1                OTHC                                                     13 - 16 March -           Drawing from
                                    4 Credits                                                                       ASB Polyfest @           subject matter
                             11 February - ID and                                                                   Manukau Sports           Using dry/wet
                               Class Photographs                                                                    Bowl                          media
                                                                                                                    15 February -
                                                                                                                    Swimming Sports
TERM TWO
         Week 1                       2                      3                    4                    5                     6                       7                      8                      9
       6 - 10 May                13 – 17 May            20 – 24 May          27 – 31 May          3 – 7 June           10 – 14 June            17 – 21 June            24 -28 June             8 -12 July

          3.2                        3.2                    3.2                  3.4                  3.4                   3.4                    3.4                    3.4
         5 hrs                      5 hrs                  5 hrs                5 hrs           3 June Queens              5 hrs                 5 hours                5 hours
        Board 2                    Board 2                Board 2              Board 2             birthday               Board 2                Board 2
                                                         Submit 3.2                                  4 hrs
                                                                               Beg 3.4              Board 2                                 21 June - Teacher
                                                                              14 Credits                                                        Only Day
                                                                                              4 - 7 June - Senior
                                                                                              Assessment Week
TERM THREE

         Week 1                        2                      3                   4                    5                      6                      7                     8                      9
     29 July – 2 Aug             5 – 9 August          12 – 16 August      19 – 23 August       26 – 30 August           2 – 6 Sept             9 – 13 Sept          16 – 20 Sept           23 – 27 Sept

            3.4                       3.4                   3.4                   3.4                 3.4                   3.4                     3.4                  3.4                     3.4
           5 hrs                     5 hrs                 5 hrs                 5 hrs               5 hrs                 5 hrs                   5 hrs                5 hrs
                                                         Submit 3.2                                                                                                Re-evaluate and
                              8 August - Parent -                                               Withdraw from       2 - 6 September -       12 - 18 September -    complete folio’s
                              Teacher Interviews                                               external if not up     Winter Sports          Senior Assessment
                                                                                                  to standard       Tournament Week                 Days



TERM FOUR
         Week 1                       2                      3                    4                   5                      6                      7                     8                       9
       14 – 18 Oct               21 – 25 Oct           28 Oct – 1 Nov         4 – 8 Nov          11 – 15 Nov            18 – 22 Nov            25 – 29 Nov            2 – 6 Dec            9 -12 December

           3.1-2                      3.1-2                3.1-2                                                                                                                           (9 Junior Actiity
           5 hrs                      4 hrs                3 hrs                                11 November -                                                                                   Day)
 All internals completed    All internals completed                                             NCEA External                                                       6 December -
                                                      Submit 1.1 Mon 29                       Examinations Begin                                                  Teacher Only Day:    12 December -
    (17 Sports Award                                                                                                                                               NZQA Standards      Junior
       Ceremony)                                      (28th Labour Day)                                                                                               Alignment        Prizegiving/Last
                                                                                                                                                                                       Day for Junior
                                                                                                                                                                                       Students
Mood/THEME page
Visual Art 3.1 – COMPARISON OF ARTIST INTENTION AND SOCIAL CONTEXT – IDEAS (Enlarge to A3 before use)

INFLUENCES                                                                                              INFLUENCES




                          Artist:                          Artist:
                          Title:                           Title:
                          Media:                           Media
DIFFERENCES               Date:                            Date                                         DIFFERENCES




                                                   SIMILARITIES
Visual Art 3.1 – COMPARISON OF ARTIST INTENTION AND SOCIAL CONTEXT – IDEAS (Enlarge to A3 before use)

INFLUENCES                                                                                              INFLUENCES




                          Artist:                          Artist:
                          Title:                           Title:
                          Media:                           Media
DIFFERENCES               Date:                            Date                                         DIFFERENCES




                                                   SIMILARITIES
Your chosen Artists   (paste 5 or more images)
Visual Art 3.1 – COMPARISON OF ARTIST INTENTION AND SOCIAL CONTEXT – IDEAS (Enlarge to A3 before use)

INFLUENCES                                                                                              INFLUENCES




                          Artist:                          Artist:
                          Title:                           Title:
                          Media:                           Media
DIFFERENCES               Date:                            Date                                         DIFFERENCES




                                                   SIMILARITIES
Methods                                                          Ideas                                                      Influences

What media has the artist used?                              What message is the artist trying to communicate?                Which artists came before the artist you have
Acrylic, oil paint, intaglio, woodcut, carving, modelling,   Political, social, psychological, environmental,                 investigated?
digital, chemical photography, pencil, charcoal, ink,        religious, cultural?
etc?                                                                                                                          How have other artists influenced the art work in
                                                             How has the artist interpreted the subject matter?               terms of methods?
What techniques has the artist used?                         Realistic, idealised, distorted, abstracted, fragmented?         Media, techniques, processes, formal elements,
Hatching, blending, tonal graduation, dry brushing,                                                                           compositional principles, procedural steps?
scumbling, burnishing, glazing?                              What is the artist’s attitude to the subject matter?
                                                             Analytical, emotional response, exposing,                        How have other artists influenced the art work in
What processes has the artist used?                          worshipping, love, respect, admiration, distaste,                terms of ideas?
Cutting, carving, moulding, welding, casting,                fascination?                                                     Message, interpretation of subject matter, attitude to
scratching, rubbing, burnishing, dodging, transfer?                                                                           subject matter, purpose, emotional state, cultural
                                                             What is the purpose of the art work?                             values?
What procedures has the artist used?                         Observational, analytical, conceptual, expressive,
Assemblage, installation, collage, montage,                  formal, gestural?                                                What where the prevailing attitudes of society and
collaborative, conventional, innovative, traditional,                                                                         social and/or environmental conditions within
technological, digital, time based, moving image,            What emotional state does the work create?                       which the artist worked?
multimedia ?                                                 Calm, peaceful, quiet, contemplative, tranquil?
                                                             Violent, agitated, confused, angry, tense, awe                   How has the artist been influenced by their
What formal elements does the artist use?                    inspiring?                                                       contemporary environment?
Tone, space, line, contrast, colour, geometry,                                                                                Historical events, cultural practices, social values,
horizontals, verticals, curves?                              How is the work regarded or valued?                              religious beliefs, trade, technology, politics,
                                                             By the artist, society, critics, public, other artists, at the   geography, nature, urban context, social change,
What compositional principles does the artist use?           time of being made or viewed from an historical                  philosophy?
Balance, unity, repetition, rule of thirds, symmetry,        distance?
asymmetry, juxtaposition of objects, boarders, focal                                                                          How has the artist influenced subsequent artists
areas?                                                       How does the work relate to cultural protocols?                  that came after them?
                                                             Maori, European, Asian, Pacific, Religious,                      Style, media, processes, message, intentions,
What developmental steps does the artist                     Philosophical?                                                   innovative practices?
undertake?
Plans, roughs, proofing stages, annotations, research,       How has the artist used particular methods to                    What affect has the artist had on society?
colour studies, marquettes, mock ups, prototypes?            reinforce their intentions?                                      Social change, political change, different views about
                                                             Scale, media, location, access, participation,                   our environment, appreciating value of objects,
                                                             duration ?                                                       insight in psychology?
Alexander Rodchenco




A.M Rodchenco URSS 1925                         Chemical Warfare 1925                       War of the future 1930




                          Russsia 1891 – 1956                           Poster for the film “Cine Eye” ( Kino Glaz) 1924
Paul Rand
David Carson
Neville Brody

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Beginning task sheet 2 includes 3 1revised planner

  • 1. STUDENT NAME: 3.1 “” Supports internal assessment for: Achievement Standard 90515 Version 2 Research and analyse approaches within established Design practice.Credits: 4 Tai Amituanai 2/2/2013
  • 2. Tasks: 1. Work on the ‘Art Tree’ provided, name the elements and principles, and put the meanings beside them under the appropriate headings. 2. Work on the process chart provided. Put in the steps or the Art process and the description associated with it. 3. In small groups plot on the planner provided, the tasks we will be doing this term, and completion. Copy these into your school diary. 4. Create a mood page of artworks related to your own interests/theme. Use the Internet & books 2 x A3 pages (3.1, 3.2, 2.4, 3.4) The images for Rodchenco, Rand, Brody and Carson are at the end of this brief. (Cut and paste into work sheets). 5. On the Task sheet provided, compare the Alexander Rodchenco with Paul Rand. Complete the questions on the task sheet. (Compare and Contrast) (1.1) 6. On the Task sheet provided, compare the Neville Brody with David Carson. Complete the questions on the task sheet. (Compare and Contrast) (1.1) 7. You are going to research your own chosen Artist use the Library, books, magazines or internet and paste 5 or more images onto 1 x A3 page. Then choose 1 of the 4 artists I have given you. 8. On the Task sheet provided, compare One of the four Artists above with your Chosen Artist.. Complete the questions on the task sheet and paste in your artist images onto sheet. (Compare and Contrast) (1.1) 9. Relationships and Links - Discuss the Relationship between approaches of the two designers’ works you have selected, and make links to your own practical investigations. Complete your analysis in a written format; this can be completed in a paragraph format or as a 3 column table using bullet points. 1-2 A3 pages (3.1, 1.2, 1.3). a) Influences – for example, who has inspired/motivated the designers/artists. b) Methods – for example, what processes and techniques have been used? E.g layering, transparency, approaches to layout. c) Ideas – for example, what is the content (message/meaning) being conveyed? What is the subject matter and function? How do type faces and layout influences communication? Is there an y social, political, cultural or historical context which has influence on these ideas. 10. You are now going to do practical work using wet and dry media to create your Logo. Look at your mood page and chosen artist for ideas. (3.1, 1.2). a) Concepts - Create 4 x A6pg Logos using ( ink, paint, dye, crayon, pastel, charcoal, coloured and text newspaper.) b) Developments -Create 2 x A5pg Logos refining and looking at Concepts. Using wet and dry media. c) Final – Create Final Logo 1 x A4pg refined
  • 3. Art vocabulary tree On the Tree Below, name the elements and principles then under the headings write the words, and meanings Elements Principles
  • 4. Art design process flow chart On the flow chart below write the steps used in the design process. Number them. You may draw a ‘key’ image for each step
  • 5. Planning Level 3: Subject Theme–Assessment Programme TERM ONE Week 1 2 3 4 5 6 7 8 9 10 11 7 - 8 Feb 11 – 15 Feb 18 – 22 Feb 25 Feb – 1st Mar 4 – 8 Mar 11 – 15 Mar 18 – 22 Mar 25 – 29 Mar 1 - 5 April 8 – 12 April 15 - 19 April 3.4/3.1 3.4/3.1 3.4/3.1 3.4/3.1 3.4/3.1 3.2 3.2 3.2 3.2 3.2 3.2 Course confirm: 14 Credits Board 1 Board 1 Board 1 Board 1 Board 1 Board 2 Board 2 Board 2 Board 2 Produce original work Board 1 Submit 3.1 11 April - Parent Teacher Day 4 hrs within design/painting to 4 hrs 5 hrs 5 hrs 5 hrs 5 hrs 5 hrs 4 hrs 3 hrs show extensive Intro to class Timeline Task 1 - 3 Artist Artist Analysis Submit 3.1 4 hrs knowledge of art-making Recap Art Analysis Practical analysis of 29 March - Good Friday April 1 Easter methods and ideas. Vocab/Process/planning 22 February - artist and theme Begin 3.2 (Boards 1 MondayApril 2 - (elements & principles) Athletics Day @ &2) Easter Tuesday Introductions Beg 3.1 OTHC 13 - 16 March - Drawing from 4 Credits ASB Polyfest @ subject matter 11 February - ID and Manukau Sports Using dry/wet Class Photographs Bowl media 15 February - Swimming Sports TERM TWO Week 1 2 3 4 5 6 7 8 9 6 - 10 May 13 – 17 May 20 – 24 May 27 – 31 May 3 – 7 June 10 – 14 June 17 – 21 June 24 -28 June 8 -12 July 3.2 3.2 3.2 3.4 3.4 3.4 3.4 3.4 5 hrs 5 hrs 5 hrs 5 hrs 3 June Queens 5 hrs 5 hours 5 hours Board 2 Board 2 Board 2 Board 2 birthday Board 2 Board 2 Submit 3.2 4 hrs Beg 3.4 Board 2 21 June - Teacher 14 Credits Only Day 4 - 7 June - Senior Assessment Week TERM THREE Week 1 2 3 4 5 6 7 8 9 29 July – 2 Aug 5 – 9 August 12 – 16 August 19 – 23 August 26 – 30 August 2 – 6 Sept 9 – 13 Sept 16 – 20 Sept 23 – 27 Sept 3.4 3.4 3.4 3.4 3.4 3.4 3.4 3.4 3.4 5 hrs 5 hrs 5 hrs 5 hrs 5 hrs 5 hrs 5 hrs 5 hrs Submit 3.2 Re-evaluate and 8 August - Parent - Withdraw from 2 - 6 September - 12 - 18 September - complete folio’s Teacher Interviews external if not up Winter Sports Senior Assessment to standard Tournament Week Days TERM FOUR Week 1 2 3 4 5 6 7 8 9 14 – 18 Oct 21 – 25 Oct 28 Oct – 1 Nov 4 – 8 Nov 11 – 15 Nov 18 – 22 Nov 25 – 29 Nov 2 – 6 Dec 9 -12 December 3.1-2 3.1-2 3.1-2 (9 Junior Actiity 5 hrs 4 hrs 3 hrs 11 November - Day) All internals completed All internals completed NCEA External 6 December - Submit 1.1 Mon 29 Examinations Begin Teacher Only Day: 12 December - (17 Sports Award NZQA Standards Junior Ceremony) (28th Labour Day) Alignment Prizegiving/Last Day for Junior Students
  • 7. Visual Art 3.1 – COMPARISON OF ARTIST INTENTION AND SOCIAL CONTEXT – IDEAS (Enlarge to A3 before use) INFLUENCES INFLUENCES Artist: Artist: Title: Title: Media: Media DIFFERENCES Date: Date DIFFERENCES SIMILARITIES
  • 8. Visual Art 3.1 – COMPARISON OF ARTIST INTENTION AND SOCIAL CONTEXT – IDEAS (Enlarge to A3 before use) INFLUENCES INFLUENCES Artist: Artist: Title: Title: Media: Media DIFFERENCES Date: Date DIFFERENCES SIMILARITIES
  • 9. Your chosen Artists (paste 5 or more images)
  • 10. Visual Art 3.1 – COMPARISON OF ARTIST INTENTION AND SOCIAL CONTEXT – IDEAS (Enlarge to A3 before use) INFLUENCES INFLUENCES Artist: Artist: Title: Title: Media: Media DIFFERENCES Date: Date DIFFERENCES SIMILARITIES
  • 11. Methods Ideas Influences What media has the artist used? What message is the artist trying to communicate? Which artists came before the artist you have Acrylic, oil paint, intaglio, woodcut, carving, modelling, Political, social, psychological, environmental, investigated? digital, chemical photography, pencil, charcoal, ink, religious, cultural? etc? How have other artists influenced the art work in How has the artist interpreted the subject matter? terms of methods? What techniques has the artist used? Realistic, idealised, distorted, abstracted, fragmented? Media, techniques, processes, formal elements, Hatching, blending, tonal graduation, dry brushing, compositional principles, procedural steps? scumbling, burnishing, glazing? What is the artist’s attitude to the subject matter? Analytical, emotional response, exposing, How have other artists influenced the art work in What processes has the artist used? worshipping, love, respect, admiration, distaste, terms of ideas? Cutting, carving, moulding, welding, casting, fascination? Message, interpretation of subject matter, attitude to scratching, rubbing, burnishing, dodging, transfer? subject matter, purpose, emotional state, cultural What is the purpose of the art work? values? What procedures has the artist used? Observational, analytical, conceptual, expressive, Assemblage, installation, collage, montage, formal, gestural? What where the prevailing attitudes of society and collaborative, conventional, innovative, traditional, social and/or environmental conditions within technological, digital, time based, moving image, What emotional state does the work create? which the artist worked? multimedia ? Calm, peaceful, quiet, contemplative, tranquil? Violent, agitated, confused, angry, tense, awe How has the artist been influenced by their What formal elements does the artist use? inspiring? contemporary environment? Tone, space, line, contrast, colour, geometry, Historical events, cultural practices, social values, horizontals, verticals, curves? How is the work regarded or valued? religious beliefs, trade, technology, politics, By the artist, society, critics, public, other artists, at the geography, nature, urban context, social change, What compositional principles does the artist use? time of being made or viewed from an historical philosophy? Balance, unity, repetition, rule of thirds, symmetry, distance? asymmetry, juxtaposition of objects, boarders, focal How has the artist influenced subsequent artists areas? How does the work relate to cultural protocols? that came after them? Maori, European, Asian, Pacific, Religious, Style, media, processes, message, intentions, What developmental steps does the artist Philosophical? innovative practices? undertake? Plans, roughs, proofing stages, annotations, research, How has the artist used particular methods to What affect has the artist had on society? colour studies, marquettes, mock ups, prototypes? reinforce their intentions? Social change, political change, different views about Scale, media, location, access, participation, our environment, appreciating value of objects, duration ? insight in psychology?
  • 12. Alexander Rodchenco A.M Rodchenco URSS 1925 Chemical Warfare 1925 War of the future 1930 Russsia 1891 – 1956 Poster for the film “Cine Eye” ( Kino Glaz) 1924