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Uncommon Business

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Veröffentlicht am

En Uncommon trabajamos de la mano de las organizaciones para ayudarles a hacerse nuevas preguntas que ayuden a descubrir oportunidades de negocio. A través de Design Thinking y otros procesos creativos y de negocio, diseñamos nuevas soluciones. Nuestra especialidad Service Design & Innovation.

Veröffentlicht in: Business
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Uncommon Business

  1. 1. ¿ALGUNA VEZ TE HAS PREGUNTADO CÓMO SERÁ TU PRODUCTO, SERVICIO O NEGOCIO EN EL FUTURO?
  2. 2. ESEXPERTOEN CORRERUNPROCESO CREATIVOQUEAYUDAALAS ORGANIZACIONESA TRANSFORMARSEHACIAEL FUTURO.
  3. 3. UTILIZAR LA INFORMACIÓN DE MANERA CREATIVA ES PODER.
  4. 4. fit Crear valor Observar usuarios El conjunto de beneficios diseñados para atraer consumidores El conjunto de características que se asumen, observan y verifican de las personas.
  5. 5. 4 53 2 1 Problema Escenarios Ideación Personas Reto Conceptos Prototipos Ciclo de desarrollo y testeo Solución AbstractoConcreto Descubrir Diseñar Desarrollar 1-2 meses 6 7 1-2 meses Lanzar Market fit 2-4 meses PROCESO: INNOVATION SPRINT
  6. 6. DESIGN THINKING ES ABORDAR LOS RETOS DE NEGOCIO A TRAVÉS DEL ENTENDIMIENTO DE LAS PERSONAS. TECNOLOGÍA (FACTIBLE) NEGOCIOS (VIABLE) Personas (DESEABLE) Soluciónemergente deldiseñocentradoen laspersonas.
  7. 7. Unanuevaidease convierteeninnovación sólocuandoesrelevante paraunanecesidad humanaexistenteo emergente.INNOVACIÓN EXPERIENCIA ADOPCIÓN +
  8. 8. TECNOLOGÍA CREATIVIDAD HUMANIDAD NUEVAS OPORTUNIDADES
  9. 9. MÁS SOBRE NOSOTROS…
  10. 10. IMPLEMENTAR DESCUBRIR DISEÑAR CONOCIMIENTO DE NEGOCIO LEAN INSIGHTS PLAN DE ESTRATEGIA MAQUETA Y DISEÑO LEAN UX PRIORIZACIÓN E IMPACTO TALLER SERVICE DESIGNPROTOTIPADO DE CONCEPTOS CUSTOMER JOURNEY MAPPING DEFIRNIR EL RETO NUESTROPROCESO
  11. 11. ¿QUÉ NECESITAN LAS ORGANIZACIONES?
  12. 12. 1)CONOCERMEJORELMERCADOYASUS CLIENTES. 2)DISEÑARYEXPLORARNUEVAS OPORTUNIDADESDENEGOCIO. 3)ORIENTARSUGESTIÓNALOSCLIENTES. 4)SERAUTÓNOMOSENINNOVACIÓN ¿QUÉ NECESITAN LAS ORGANIZACIONES?
  13. 13. ¿CÓMO AYUDA UNCOMMON?
  14. 14. 1)CONOCERMEJORELMERCADOYASUS CLIENTES. INVESTIGACIÓN ETNOGRÁFICA ENTENDER A LOS CONSUMIDORES INVESTIGACIÓN CONTEXTUAL DESCUBRIR OPORTUNIDADES DE NEGOCIO EN MERCADO ACTUAL FORESIGHT TENDENCIAS Y FUTURO DE LOS NEGOCIOS
  15. 15. 2)DISEÑARYEXPLORARNUEVAS OPORTUNIDADESDENEGOCIO. MODELOS DE NEGOCIO REDISEÑO DE MODELOS Y CADENA DE VALOR ORIENTADA AL USUARIO DISEÑO DE PRODUCTOS Y MARCAS DISEÑO CENTRADO EN LAS PERSONAS PROTOTIPOS Y SPRINTS DE DISEÑO PROCESOS ÁGILES Y DELGADOS DE DISEÑO ESTRATEGIA DE INNOVACIÓN PLANEACIÓN Y DISEÑO DE PROYECTOS
  16. 16. 3)ORIENTARSUGESTIÓNALOSCLIENTES. DISEÑO DE SERVICIOS Y EXPERIENCIAS DISEÑO CENTRADO DE EMOCIONES Y GENERACIÓN DE VALOR DISEÑO DE PROPUESTAS DE VALOR DISEÑO CENTRADO NECESIDADES NO RESUELTAS O EMERGENTES
  17. 17. 4)SERAUTÓNOMOSENINNOVACIÓN EQUIPOS DE INNOVACIÓN ENTRENAMIENTO Y SEGUIMIENTO A EQUIPOS ESPECÍFICOS PROCESOS DE INNOVACIÓN MÉTODOS Y HERRAMIENTAS DE INNOVACIÓN A LA MEDIDA
  18. 18. ALGUNOSDENUESTROSCLIENTES
  19. 19. Hacemos de lo no- común; simple, valioso y negocio.
  20. 20. noescomun.com PEOPLE|STRATEGY|BUSINESS WemaketheUncommon;simple,meaningfulandactionable /noescomun @noescomun ¡GRACIAS! BernardoTorresBeltrán +521(55)32003494 bernardo@noescomun.com

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