INTERNET PROTOCOL TELEVISION

1. Internet Protocol Television
(IPTV)
Presented by
B. Swaroop Reddy
12011J6077

2. CONTENTS
 WHAT IS IPTV?
 ORIGIN OF IPTV
 WHAT IS NOT IPTV?
 WHY IPTV?
 INTERNET TV & IPTV
 CONTENT SERVICES IN IP - TV
TRIPLE PLAY
 ADVANTAGES OF IPTV
 LIMITATIONS OF IPTV
 FUTURE OF IPTV
 IPTV SERVICES
 CONCLUSION
 IPTV TRANSMISSION
 REFERENCES
 IPTV ARCHITECTURE
Department of ECE,JNTUHCEH
3/7/2014
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3. What is IPTV?
 IPTV stands for Internet Protocol Television.
 It is a digital television services that receives both TV
or multimedia services via Internet connection.
 IPTV will provide better quality of service than
Internet streaming video.
 IPTV has the potential to offer an interactive,
customized experience.
Department of ECE,JNTUHCEH
3/7/2014
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4. Origin of IPTV
A Triple Play Service
IP-TV
CABLE
(VIDEO)
MEDIA
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TELCO
(VOICE)
TELECOM
ISP
(DATA)
IT
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5. What is not IPTV?
• Video streaming over internet
• Watching TV on your PC (Personal Computer)
• IPTV is distinctly different from “Internet Video” that
simply allows users to watch videos
Department of ECE,JNTUHCEH
3/7/2014
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6. Why IPTV?
• It provides all digital, two way connected, unlimited
channels.
• Simple
o EPG (Electronic Program Guide)
o PIP (Picture In Picture)
o PPV (Pay Per View)
• Personalized
o Parental controls
o Account settings
Department of ECE,JNTUHCEH
3/7/2014
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7. Internet TV & IPTV
Internet TV
IPTV
Transport
Use general internet
Use dedicated, private
network
Geographical Reach
Can be access from
anywhere in the globe
Limited by service
provider
Service quality
Not guaranteed
Guarantees high
quality audio and
video
Access Mechanism
A PC with media
player
Set-Top-Box most of
the time
Content Generation
Use own content
Provided by existing
TV broadcasters
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3/7/2014
Department of ECE,JNTUHCEH

8. IPTV Services
• Live Broadcast
• Video-on-Demand (VoD)
o Stored videos are sent to subscribers on request
o Subscribers receive their own copy of the video
o Subscribers can control playback – VCR operation
Department of ECE,JNTUHCEH
3/7/2014
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9. • In addition to the two basic broadcast categories,
there are three basic fee structures for IPTV
o Free
o Subscription
• subscriptions can cost as little as $20 and as much as $120, depending
on the number of channels you want.
o Pay Per View
• Pay-per-view videos can cost nothing if the site is free, and major
networks generally charge between $3 and $7 for downloads and
rentals
Department of ECE,JNTUHCEH
3/7/2014
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10. IPTV Transmission
• Unicast
• Multicast
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3/7/2014
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11. IPTV Architecture
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3/7/2014
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12. Content Services in IP - TV Triple Play
On Demand type








Interactive VOD
Scheduled Play-out( n-VOD)
Scheduled Capture ( n-PVR)
Client side Personal Video Recording
Pay per View(PPV)
Games on Demand
Time Shifted TV
Others ( Music Download, Music on Demand,
Karaoke on Demand, TV based internet
access, caller ID pop up)
Department of ECE,JNTUHCEH
3/7/2014
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13. Content Services in IP - TV Triple Play
Interactive type






Interactive TV
Video Conferencing
Interactive Online Network Gaming
Interactive E-Learning
Interactive E-Shopping
Tele-Medicine
Department of ECE,JNTUHCEH
3/7/2014
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14. Content Services in IP - TV Triple Play
Internet and Voice types




VoIP
Browsing on TV
E-mail/SMS/MMS from TV
Caller ID Popup
Department of ECE,JNTUHCEH
3/7/2014
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15. ADVANTAGES OF IPTV
Traditional TV Distribution
Proprietary STB lease


Proprietary systems
Tied to single STB vendor technology
roadmap
IPTV
Cheaper STB


Broadcast architecture



No 1:1 potential without monumental
upgrade cost
Video delivery separate from data
Difficult to integrate with Web/PC content
and services.
Little or no interoperability
Scale efficiencies and merchant
components will ensure cheaper devices
and better availability
Thin client will be embedded in various
devices (such as XBox)
1:1 communication will enable



Targeted custom TV services and
commerce
Collection of usage data
Simplified integration of IP content and
services (ITV - weather, games, photos,
music etc. on TV)
TV integrated with broadband
home devices

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The IP STB is the TV’s gateway to digital
music, home videos and photos
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16. LIMITATIONS OF IPTV
• High bandwidth requirement
• Channel change time
o It is the latency of response to requests to change
channel, display an EPG(0.25 seconds)
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3/7/2014
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17. Future of IPTV
• TV set become a all in one box
o Replace the PC for entertainment (Limit it for programming,
documenting)
o Everything (e-mail reading, FB, answering calls) from TV remote controller
Department of ECE,JNTUHCEH
3/7/2014
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18. Conclusion
• Advantages
o Triple Play
o Interactivity
o VoD
• Challenges
o High bandwidth requirement
o Being compared to traditional TV – the gold
standard
o Channel change time
• Still in the early stage, but an important factor in the
video market place
Department of ECE,JNTUHCEH
3/7/2014
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19. REFERENCES
WEB REFERENCES:
 http://www.faqs.org
 http://www.btcpl.net/
 http://en.wikipedia.org/wiki/IPTV
 http://www.althos.com
 http://www.microsoft.com
BOOKS:
 Next Generation IPTV Services and Technologies By Gerard O'Driscol
 Understanding IPTV By Gilbert Held
Department of ECE,JNTUHCEH
3/7/2014
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20. Thank You
Department of ECE,JNTUHCEH
3/7/2014
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