An Evolving Media Environment New Approaches

An Evolving Media Environment: New Approaches John Eckman, Sr. Director Bryan Spaulding, Sr. Director

Some of the Challenges Facing Media Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Assembled Web ,[object Object]

Some Approaches Being Taken to Media Challenges

Add community interaction to the online experience ,[object Object],[object Object],Built By

Add community interaction to the online experience ,[object Object],[object Object]

Leverage Crowdsourced Content ,[object Object],[object Object]

Fan Commentary ,[object Object],[object Object],[object Object]

Monetize content while giving readers convenient access ,[object Object],[object Object],[object Object]

Sell merchandise featured on the show ,[object Object],[object Object]

Make commerce social ,[object Object],[object Object]

Extend and monetize brand ,[object Object],[object Object]

Partner ,[object Object],[object Object],Built By

Embeddable fan content / updates ,[object Object],[object Object],[object Object],Built By

Deliver Experiences to New Platforms ,[object Object],[object Object]

API enables fan-supported applications ,[object Object],[object Object],[object Object]

Some Notable Optaros Media Clients

Connect with Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Evolving Media Environment New Approaches

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An Evolving Media Environment New Approaches