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Houston Market Overview 2010
- 1. Houston Marketing Summit August 2010
- 3. Competitive - Overview Page August 4, 2010
- 4. All Competitors vs. TSB Locations Page August 4, 2010
- 6. Remington College vs. TSB Locations Page August 4, 2010
- 8. ITT vs. TSB Locations Page August 4, 2010
- 10. Everest vs. TSB Locations Page August 4, 2010
- 12. AIU vs. TSB Locations Page August 4, 2010
- 14. Sanford Brown vs. TSB Locations Page August 4, 2010
- 16. MedVance vs. TSB Locations Page August 4, 2010
- 17. Share-of-Voice – All Media Types Page August 4, 2010 January 2010 – April 2010 Nielsen Data Media Types Included: Spot TV, Network Clearance Spot TV, Syndicated Clearance Spot TV, Spot Radio, Local Newspaper, Local Sunday Supplement, Local Magazine, & Outdoor
- 18. Share-of-Voice – All Media Types Page August 4, 2010
- 19. Competitive Spot TV- Overview Page August 4, 2010
- 20. Spot TV Trending Page August 4, 2010
- 21. Station Summary – Spot TV Page August 4, 2010 January 2010 – April 2010 Nielsen Data Kaplan ITT Educational Remington College Career Education Corp Corinthian Colleges MedVance Inst
- 22. Daypart Summary– Spot TV January-June2010 Page August 4, 2010 Kaplan ITT Educational Remington College Career Education Corp Corinthian Colleges MedVance Inst
- 23. Texas School Of Business TV- Overview Page August 4, 2010
- 24. Page August 4, 2010 Studeo Confidential Page Program Mix - May
- 25. Page August 4, 2010 Studeo Confidential Page Program Mix - June
- 26. Page August 4, 2010 Studeo Confidential Page Program Mix - July
- 27. Page August 4, 2010 Studeo Confidential Page Program Mix - August
- 28. Page August 4, 2010 Studeo Confidential Page Station Mix Trending - Stations
- 29. Page August 4, 2010 Studeo Confidential Page Station Mix Trending - Stations
- 30. Page August 4, 2010 Studeo Confidential Page Station Mix Trending - Dayparts
- 31. Page August 4, 2010 Studeo Confidential Page Station Mix Trending - Dayparts
- 32. Page August 4, 2010 Studeo Confidential Page Cable
- 33. TV - Trending Page August 4, 2010
- 34. Page August 4, 2010 Studeo Confidential Page
- 35. Page August 4, 2010 Studeo Confidential Page
- 36. Page August 4, 2010 Studeo Confidential Page
- 37. Page August 4, 2010 Studeo Confidential Page
- 38. Page August 4, 2010 Studeo Confidential Page
- 39. Page August 4, 2010 Studeo Confidential Page ATB Testing & Results
- 40. Page August 4, 2010 Studeo Confidential Page ATB Testing & Results
- 41. Page August 4, 2010 Studeo Confidential Page ATB Testing & Results
- 42. Print - Overview Page August 4, 2010
- 43. Page August 4, 2010 Studeo Confidential Page Print Spending By Product May June July August
- 44. Page August 4, 2010 Studeo Confidential Page Publication Mix Trending
- 45. Page August 4, 2010 Studeo Confidential Page Publication Mix Trending
- 46. Page August 4, 2010 Studeo Confidential Page Placement Mix Trending
- 47. Page August 4, 2010 Studeo Confidential Page Placement Mix Trending
- 54. Print - Trending Page August 4, 2010
- 55. Page August 4, 2010 Studeo Confidential Page
- 56. Page August 4, 2010 Studeo Confidential Page
- 57. Page August 4, 2010 Studeo Confidential Page
- 58. Page August 4, 2010 Studeo Confidential Page
- 59. Page August 4, 2010 Studeo Confidential Page
- 61. Other – Radio & Grass Roots Efforts Page August 4, 2010
- 63. Technisource Zip Routing Map Page August 4, 2010
- 64. Internet Zip Routing Map Page August 4, 2010
- 65. Radio – 2009 History & Results Page August 4, 2010
- 66. Share-of-Voice - Spot TV Page August 4, 2010
- 67. Page August 4, 2010 Duration Report – Spot TV January-June2010
- 68. Page August 4, 2010 Studeo Confidential Page Planning Keeping in mind program starts each month, we schedule program specific ads in the first two weeks accompanied by our best performing GEN ads for a given month. The Greensheet generates the most lead volume for display ads in MOS, DA, CJ, and CST. Every week we run CJ and CST line-ads which consistently bring in leads at very efficient CPLs. 2010-YTD: CJ Line-Ads (85 Leads/$37 CPL), CST Line-Ads (70 Leads/$137 CPL) Mid-month, we run our best performing GEN ads in the corresponding pubs they’re performing well in. We re-review ad placement weekly to analyze if any changes are needed.