Zach's presentation on Denise Mann's chapter in Production Studies.

1. It’s Not TV, It’s Brand Management TV By Denise Mann The Collective Author(s) of the Lost Franchise Presentation by Zack Renschler

2. What is a Show-Runner? Manage multi-platform “transmedia franchise” Run the writer’s room Oversee Post-Production (editing, music) Supervise web content Deal with any other platform concerning characters and storyline

3. Lindelof and Cuse Best Friends Forever

4. A Show-Runner must have… A high stress tolerance Organizational/ Managing skills A creative thought process “Implicit understanding of the corporate ethos inherent in creating and selling a successful multiplatform TV brand”

5. Cultural Impacts on Production Heightened Demand Content vs. Promotion Authorship

6. Heightened Demand Multiple Roles Networks demand film quality series Fan Interface High cost of shows often pairs show-runners with inexperienced writers

7. Content vs. Promotion Successfully create meaningful content that simultaneously tells a story and promotes both the show and other products Not only have brands in scripts but create a branded entertainment “Stealth advertising disguised as a story”

8. Multi-platforms of LOST Four official tie-in novelizations Fake Oceanic Airlines and Hanso Foundation websites Lost Experience- Internet based game and Lost: Via Domus for consoles Lost: Missing Pieces mobisodes Mysteries of the Universe webisodes

9. Authorship Media obscures authorship process Cannot limit authorship to just writer, show-runner, director or even Executive Producer Horace Newcomb and Robert Alley gave writer-producer title of ‘creative artist’ “Six-pack of executive producers”

10. Management of LOST EP/co-creator/show-runner Lindelof EP/show-runner Cuse EP/co-creator Abrams EP Bryan Burk EP/director Stephen Williams EP/co-creator Leiber

11. Problems with Such Abrams is usually given creative credit even though his biggest recent contribution was writing Season 3 premiere Leiber is given credit and money for his original, yet unused pilot script People play off each other and roles are switched

12. Live together, Die Alone -Jack Shepherd, quoted by Cuse when talking about show-running