1. Twitter

2. Before Setting Up An Account Ask yourself Why you are doing this? What do you want to achieve? Is your target market using this network? What is your brand identity? Do you want to maintain or change? Develop a 160 word elevator pitch Help you nail down you brand position Used in your profiles

3. Twitter Intro Twitter is a social network that integrates text messaging and blogging – micro blogging ‘SMS of the internet’ 140 characters at a time Twitter is a real-time information network More timely news coverage Your tweets are entirely text-based but often include a link Explosive growth 2009 m-o-m 18-23% Demographics skew younger and more mobile users 47% 18-34

4. Why Twitter? Twitter is very much in vogue with social media aficionados This is one that you can wait to become more mainstream

5. Where do you start? Set up your profile Very quick and easy Follow other people

6. Setting up your account Very quick and easy Use your name Upload a photo Include a succinct about me blurb Add your website url Customize background Start following people (Add your contacts) https://twitter.com/invitations/find_on_other_networks

7. How to Leverage it You want to add value 140 character at a time Link to your website/blog and other social media sites Follow other people Typically they will follow you back Send quick personal note when someone does Ask and answer questions Generate conversation Customize your background Demonstrates your interest Provide more details about you

8. How to Leverage it cont’d Integrate with other social media LinkedIn Facebook Fan Page Blog/website Email signature Business card One more way for people to contact you