Facebook is a social networking site that allows users to connect with friends and share information. It is important for businesses to have both a personal profile to build connections and a fan page to engage clients and position the business as an authority. The fan page should provide value to followers through content like photos, videos, and information about listings while driving traffic to the company website. Businesses should leverage Facebook across all digital assets and actively engage with followers on their walls and pages to stay top of mind.

1. Facebook

2. Before Setting Up An Account Ask yourself Why you are doing this? What do you want to achieve? Is your target market using this network? What is your brand identity? Do you want to maintain or change? Develop a 160 word elevator pitch Help you nail down you brand position Used in your profiles

3. Facebook Intro Facebook is a social networking site that allows you to share information with your “friends” and “Fans” Originally designed for college students 2003 Originally Harvard Hot or Not site Now open to everyone Two different aspects we will focus on Personal Profile Fan Page

4. Why Facebook? In 2009 39% of total social network traffic “Women over 55 remain the fastest growing group. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” “45% of Facebook’s US audience is now 26 years old or older.”

5. Why Facebook? Cont’d Your clients are on here Past Present Future How many of you have received requests from friends to join?

6. Where to begin You first need a Personal Profile Then set up a Fan Page

7. Private Profile What you typically think of when talking FB Fill out all your info Add as much as you are comfortable with http://www.facebook.com/username/ Create lists i.e friends, family, clients Set your privacy filters Upload your contact database to see whose there Segregate people into lists i.e. Friends, family, clients... See who is friends with your friends

9. Fan Page This is where business belongs Privacy layer between your Fan Page and the people who “Fan” your Page Support your branding and desired positioning Connect and engage Position as an authority... Focus on providing value to your Fans Great for SEO Stay top of mind throughyour Fan’s newsfeed

10. Fan Page cont’d Market listings Specific tab Add photo galleries Add video Reference the listing on your wall Variety of ways to deliver content and integrate your Fan Page with your other digital assets Good examples http://www.facebook.com/SueAdlerTeam http://www.facebook.com/LedyardRealEstate http://www.facebook.com/miamism

11. How to Leverage Facebook Goal = Drive traffic to website Fan Page Use your Personal Profile to build network then convert them to Fans Update your status and post to your wall regularly both Personal Profile and Fan Page Create conversations On your wall Fan page wall Friends walls The wall of the page you fanned

12. How to Leverage Facebook Integrate with other digital assets Website Blog Social media networks Fan other pages, join groups Engage