Bryant your research on marketing concepts is very good. The core of the plan is definitely in place and elements of the campaign, such as direct mail and more are going to be your most effective choices to refresh the brand. Other considerations moving forward: can you start building out the demographic profile now and decide how it matches with your selected sectors? Good ideas on building a brand/slogan that differentiates GGI—can you create one at this point? Who is the target audience? Do you think GGI is known in the marketplace/industry … this affects slogans, branding, etc. What about walletshare, personalized marketing in addition to direct mail and permission marketing … .do these help build the brand? Keep going! I look forward to see how this wraps into the final plan, too! Grading Criteria Presentation includes 8-10 slides, with additional title/intro and reference slides, with 200-250 word speaker notes = 15/15 Deadline = 10/10 Presentation includes: (Total) 108/125 Level 3 work: Discussion includes notes re: your marketing goals, both quantitative in revenue growth, profit margins and marketshare; and qualitative with ideas on increasing goodwill and brand image. Uses definitions of basic marketing terms with applicability back to scenario company. Level 3-4 work: Illustrates with example how business is affected in all areas by marketing, noting that marketing determines demand, which affects production; marketing has a budget, which affects finance; marketing supports sales teams; marketing requires IT resources, etc. Highlights the role of CRM and how it helps keep existing customers with concepts and examples such as loyalty and lifetime value of a customer, customer service, personalized marketing and more. Develops an initial branding strategy with creative slogan for GGI… Identifies specific housewares sector, i.e. tabletop, small electrics, etc. as evidenced through research from supplemental materials. This section is essential as you get ready to work on the group project! Your targeted segment should match your product choices/housewares industry sector! Recommendations for GGI’s overall marketing mix are noted/explained for senior management. APA/applicability/examples/grammar/spell checked. TOTAL = 133/150 Introduction: Global Gadgets imports has been one of the major importer of home decor and gift items, this trend has began to drop, most definitely because of certain marketing miscalculations, marketing can be tricky, marketers of products, especially products that deal with taste and are very expensive go with fashion the tastes of consumers change as frequent as the weather changes. Marketing aims at profiting but profit after customer satisfaction, the satisfaction of a customers quest for quality has to do with some basic factors; fashion trend and the economic situation. Thus a marketer must concentrate on the way customer perceive, their expectations and the present fashion trend at the marketing time or the importation time of the products. The trends that affected the marketing capabilities of GGI failed them and the possibility of the company getting back at her feet is still colorful, the company will have to put in place certain strategies with marketing concepts that will enhance better performance and profit, if that is the goal of the company, which I believe applies to all marketers. Therefore, a major marketing project will ease the marketing capabilities or prospects of GGI. Which will comprise a strategy for the implementation of various objectives for the company; essential marketing concepts will be considered and implemented among other things.
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