Covering the what, why & how of using Twitter.

1. twitter: MASTERING THE BASICS

2. What is Twitter?
Why use it?
How do you do it?

3. What is Twitter?

4. a new form of online communication
one to many
one to one

5. side by side communication

6. ...a new way of listening

7. leaders
jokers lurkers
connectors
Twitter = big house party

8. Why use Twitter?

9. more than tweeting what your cat had for breakfast
to the world…

10. Maybe you like rap?

11. astronauts?

12. technology?

13. …or just a few jokes

14. From 47 responses: the top
three reasons for using Twitter…

15. 1. learning
2. connections
3. crowd-sourcing

16. How do I use Twitter?

17. Sign up
Signing up for an account takes just a few minutes
Dress code: To help people recognize and trust your
account,
fill out your profile completely and
include a picture

18. Now that you’re all dressed up with somewhere to go.
Say hi.
Hey all…

19. You probably already know one or two people at the
house party…
@Oprah
@jacquelinepage
@bryonycole
@aplusk
@darrenwhitelaw @CocaCola

20. To find people talking about
interesting topics:
search.twitter.com
Look at lists
Who are other people following
and talking to?

21. Want to know who to follow?
Ask the people around you.
Hi _________ I like rappers/Italian food/travel.
Who should I follow on Twitter?
cc @bryonycole

22. What should I tweet?
tips / links / thoughts / experiences / respond to questions
say hi / respond to comments / praise / complaints / jokes

23. A tweet can be more than words…

24. Don’t forget to reply when people
start talking to you.
@ ons
menti

25. Retweets

26. I just heard that Apple is releasing a new Internet in November!

27. Type
‘RT’ or
hit the
RT @ smugexpert I just heard that Apple is releasing a new
retweet Internet in November!
button
You ‘retweet’

28. FYI, anyone attending/following tonight’s #followfriday people I
Melbourne event, the hashtag is #melbevent think are worth
following on Twitter
Hashtags

29. key
take-
aways
1.Listen for comments about you
2.Respond to comments and queries
3.Ask questions

30. Post links to things
people would find
Glossary of terms interesting
• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on
Twitter
• RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on
Twitter at any given moment

31. Use a friendly, casual tone
Don’t spam people
• @ username is a public message to or about an
individual on Twitter
• A hashtag—the # symbol followed by a term
and included in tweets—is a way of
categorizing all the posts on a topic
• Shortened URLs. To fit links into the short
messages, use bit.ly or other link-shorterners to
shrinks URLs down
Retweet messages you would
like to share

32. Thanks!
@bryonycole