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SALES DECK

BOOTCAMP
ENJOY THIS PRESENTATION ALONG WITH THIS BLOG POST
http://bryanjnoel.com/sales-deck-bootcamp/
THERE IS NO SILVER BULLET. 



There are a million things to fix when starting,
scaling, and managing a business, so let’s make
awesome presentations.
SESSION ONE

SALES DECK USAGE
IN THE CONTEXT OF THE FUNNEL, THERE ARE
SEVERAL PATHS THAT CAN LEAD TO THIS
ONE QUESTION…
“Can You Send Me Something To Review?”
THAT
PERSON
PITCH DECK
STORY DECK
PROPOSAL
REQUEST FOR…
AWESOME CO. 2016
Crap!!!
AWESOME STATISTICS
• 44% of salespeople give up after one follow-up. 

[Source: Scripted]
• 80% of sales require 5 follow-up phone calls after the
meeting. [Source: The Marketing Donut]
• Research shows that 35-50% of sales go to the vendor
that responds first. [Source: InsideSales.com]
• Visuals are processed 60,000x faster in the brain than
text. [Source: Neo Mammalian Studios]
• If you follow up with leads within 5 min, you’re 9 times
more likely to convert them. [Source: InsideSales.com]
• 78% of sales professionals surveyed by Eyeful
Presentations stated that their trusty presentation was
THE most important part of their sales collateral.
AWESOME STATISTICS
Sh*t!!!
A flexible presentation that you can quickly SEND to your
prospect that TELLS the contextualized story of your
product or service.
PREZI
SOCIALMEETING
WEBSITES
REFERRALCALL
EMAIL DRIP
A great sales deck is meant to COMPLIMENT the sales
process.
Now You Can Catch Up On My Instagram…
SESSION TWO

SALES DECK STORY
YOUR PROSPECT
IS HUMAN
FIRST, YOU NEED TO
UNDERSTAND WHO YOU
ARE TALKING TO.
• What does success look like for them?
• What tangible outcomes do they NEED to be
successful?
• What are their pains and gains?
• What environment will they be reading your sales deck
in?
• Will they decide on their own or present to a team, or
simply forward to their boss?
AWESOME QUESTIONS
YOU NEED TO KNOW
SOMEONE BEFORE YOU
CAN EXPECT TO KNOW
WHAT YOU WANT FROM
THEM. 
WHAT ARE YOUR
DESIRED OUTCOMES?
• Outcome One: They understand the value exchange
and buy your product or service. 
• Outcome Two: There are some modifications, but still
works for both of you to be successful and you begin a
working relationship. 
• Outcome Three: Now is not the right time, but you
leave with an open invitation to come back. CRITICAL
AWESOME QUESTIONS
BRING THE VIBES
A great deck will help you TELL a good story, and a great
story will SAVE a good deck.
Share mind blowing wisdom
and insight into the market.
Give them beautiful slides 

that tell a story.
Help them feel like they can
take on the world.
Be transparent and
vulnerable; tell the truth.
The main question is, what do you want people to FEEL
when they VIEW your presentation?
GATHER YOUR
INGREDIENTS
SUMMARY
PERSONAL
TOUCH
SOLUTION
STATEMENT
PROBLEM
STATEMENT
OFFERINGS
TERMS /
PRICING
CALL TO ACTION /
NEXT STEPS
BRAND STORY CLOSINGCONSIDERING
EXAMPLES /
QUOTES / CASE
STUDIES
PROCESS /
APPROACH
BRAND STORY
What is the problem in the market place, the
pain, the migraine, the opportunity you want
to solve?
PROBLEM
STATEMENT
SOLUTION
STATEMENT
What is your unique solution to that
problem?
OFFERINGS
Every idea starts with a problem. Ours
was simple: glasses are too expensive.
It turns out there was a simple
explanation. The eyewear industry is
dominated by a single company…
We created an alternative.
warbyparker.com/history
GoPro helps people capture and share
their lives’ most meaningful experiences
with others—to celebrate them together.
gopro.com/about-us
The world’s most versatile cameras are
what we make. Enabling you to share
your life through incredible photos and
videos is what we do.
To create an alternative to the fitness
routines that felt like work
soul-cycle.com/our-story/
Our community is calling your name, so
come in for a ride.... Take your journey.
Change your body. Find your Soul.
Make flying good again with brand new
planes, attractive fares, top-notch service,
and a host of fun, innovative amenities
that are reinventing domestic air travel.
virginamerica.com/cms/about-our-airline
BRAND STORY
PROBLEM
STATEMENT
SOLUTION
STATEMENT
OFFERINGS
List what offerings (sub solutions) you
provide for your customers.
What is the problem in the market place, the
pain, the migraine, the opportunity you want
to solve?
What is your unique solution to that
problem?
List what offerings (sub solutions) you
provide for your customers.
The problem in the market place, the pains,
the migraine, the opportunity.
Simply state, what is your unique solution 

to that problem.
List what offerings (sub solutions) you
provide for your customers.
BRAND ARCHITECTURE
SOLUTION STATEMENT
TAG LINE
OFFERING
OFFERING OFFERING
”
If you can't explain it to a six-year-
old, you don't understand it yourself.
“
Albert Einstein
EXAMPLES /
QUOTES / CASE
STUDIES
CONSIDERING
PROCESS /
APPROACH
Prove your credibility and show me examples
of your work.
CASE
STUDY
PROJECT
SUMMARY
QUOTE
QUOTE
QUOTE
OUTCOMES
VISUALS
CONSIDERING
EXAMPLES /
QUOTES / CASE
STUDIES
EXAMPLES /
QUOTES / CASE
STUDIES
CONSIDERING
Bryan J Noel resurrected Goodwill’s The
Good Work Show weekly radio program
from a 500-person listenership to over
15,000 weekly listeners. Bryan’s
brainstorming with my team brought
order and a developed approach to a
show that’s needed in our community.
Jim Caponigro
VICE PRESIDENT OF MARKETING
GOODWILL OF NORTH GEORGIA
PROCESS /
APPROACH
EXAMPLES /
QUOTES / CASE
STUDIES
CONSIDERING
How is your process unique? What is your
unique point of view on the problem and
solution?
Prove your credibility and show me
examples of your work.
PROCESS /
APPROACH
CONSIDERING
the framework:
WHICH 

INCLUDES
3 FOCUSED
MODULES
IS 

COMPLETED
IN A 

9-MONTH
ROUND
OVER

14-DAY
SPRINTS
THAT ARE 

EXECUTED
PROCESS /
APPROACH
TERMS /
PRICING
CALL TO ACTION /
NEXT STEPS
CLOSING
How much does it cost?
• This is not a contract, you are still selling!!!
• People will review this section without reviewing prior
slides.
• You can have general, “how cost works” without
placing actual pricing.
• I prefer cost conversations over the phone, and then
include cost info in the presentation.
• You do not want to waste time.
• Place critical terms that you know may be a
hinderance for majority of prospects.
• Phrase towards beneficial outcomes, not limitations 

or restrictions.
RMS /
ICING
O ACTION /
XT STEPS
OSING
PRE SESSION POST
one-day session
$2,500 ONE TIME (OR) $1,000 PER MONTH FOR 3 MONTHS
Put the right people in the room and walk out with a plan.
✓ Full Day On-Site Session
✓ Session Is Broken Into
Session Blocks Including
Specific Strategic Exercises
✓ Outcome Of Session Will Be
A Critical Path Plan With
Specific Tasks Required To
Accomplish Set Goals.
✓ Chaos Assessment Survey
✓ 1 Hr Video Interview
Session Preparation
✓ Establish Obstacles And
Opportunities
✓ Develop Desired 

Session Outcomes
✓ Order-To-Chaos Roadmap
Presentation
✓ 30-Day Critical Path Task 

List And Execution Strategies
✓ Post-Session Presentation
Review
✓ 30-Day Coaching Session
Review
TERMS /
PRICING
CALL TO ACTION /
NEXT STEPS
CLOSING
How much does it cost?
How do we get started?
• Simple next steps.
• Sign Contract, Schedule Kick-Off Date
• Schedule meeting with _____ (decision maker)
• You want next steps to feel EASY!
CALL TO ACTION /
NEXT STEPS
TERMS /
PRICING
CALL TO ACTION /
NEXT STEPS
CLOSING
NEXT STEPS
Sign contract (POST LINK)
Schedule kick off meeting
with team
Let me know if you have
any questions
PERSONAL
TOUCH
BRYAN J NOEL
TITLE / COMPANY
CALL ME: 123.455.6677
email@email
NEXT STEPS
Sign contract (POST LINK)
Schedule kick off meeting
with team
Let me know if you have
any questions
Thank you for the time on the call
last week and sharing about the
great work you are doing.
Thank you for the opportunity to serve _____. After our call, I captured
these opportunities for collaboration:

• To leverage existing…..
• To new ways to …..
• Other awesome stuff…
SUMMARY
SESSION THREE

SALES DECK AESTHETICS
LET’S SET THIS 

SALES DECK ON FIRE
CHARTS /
GRAPHS
COLORS BACKGROUND
TEXTURES
ICONSFONTS IMAGES
FONTS
https://google.com/fonts
https://fontpair.co
COLORS
https://coolors.co/
https://coolors.co/
BACKGROUND
TEXTURES
FLATS ARE IN
IMAGES
AND BIG IMAGES
https://medium.com
https://flickr.com/
https://unsplash.com
THE BEST SOLUTION
IS TO HIRE A
PHOTOGRAPHER. 

IT FEELS REAL WHEN
YOU ARE IN THE
PHOTO
ICONS
https://flaticon.com/
https://iconfinder.com/
CHARTS /
GRAPHS
https://piktochart.com/
https://creativemarket.com/
https://creativemarket.com/
SESSION FOUR

PUT IT ALL TOGETHER
OFFERINGS
PROCESS
SOLUTION
STATEMENT
QUOTE 1
PROBLEM
STATEMENT
CASE STUDY
SUMMARY

TEMPLATE
BRAND /
TITLE

TEMPLATE
QUOTE 1
QUOTE 1
CASE STUDY
CASE STUDY
NEXT STEPSPROCESS
FINAL
TEMPLATE
PROBLEM /
SOLUTION SLIDE
OFFERING 

DETAILOFFERING 

DETAILOFFERING 

DETAIL
PRICING
OFFERINGS
PRICING NEXT STEPSPROCESS
SOLUTION
STATEMENT
QUOTE
PROBLEM
STATEMENT
CASE STUDY
SUMMARY
BRAND /
TITLE
EXAMPLE OUTLINE
OFFERINGS
PRICING NEXT STEPS
PROCESSPROBLEM / SOLUTION
STATEMENT
QUOTE CASE STUDY
SUMMARY
BRAND /
TITLE
FINAL SLIDE
EXAMPLE OUTLINE

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