Copy of my talk 15/6/20 for Exo world

1. Sprints to Habits. As easy as 1,2,3
How to run a
habit-building
sprint
Copyright Bryan Cassady 2020

2. Bryan Cassady
• 11 Start-ups in 6 countries (8 winners, 1 loser, 2
unknown)
• Professor: 5 MBA programs (Innovation + Entrep)
• Research : Addiction , Innovation Culture
• New Book CYCLES with 24 co-authors
• Certifications: 6 Sigma, Innovation Engineering,
Google Sprints, Exo Coach (in progress) , Tiny
Habits
Innovation + Sprints +
Habits
1
23
Innovation
SprintsHabits

3. WHY RUN A SPRINT
1. To get clarity on some important issues
2. To build ideas to solve these issues quickly
3. To test these ideas fast
4. To jump start innovation / change company culture
(this presentation is about objective 4)

4. A challenging
Personal
Experience…

5. Objectives
Process
Alignment
A new business / business model in 12 weeks
A weekly learning cycle every week for 10 weeks
A 2 day management meeting to agree «what and why»
Plus basic training: How to build ideas/ the importance of systems
2 weeks
10 weeks
Alignment Every Monday… what are we going to do this week
Build ideas
Every Friday… a brain-storming session (with new external people)
Communicate
Check
Real-time research (every day)
Every Friday External experts to validate/ give feedback on all ideas
Systems Weekly Identify death threats/ work on death threats
Kill all weak ideas where death threats not resolved in 2 weeks
Every Day A 10 minute standing meeting
Work every day
A big challenge ➔ A 100 day sprint

6. Did we deliver
Transformation ?

7. Source: Agnis Stibe

8. My New Book
There is a recipe in business books:
- The world it getting harder, more
uncertain than ever before
- We’ve analysed things and have a secret
for you…
- Just follow-us and the world will be
wonderful
The reality is there is a huge gap between
knowing and doing…
➔ a final chapter is on habit building (and
how to make transformation happen)

9. “What are habits ?

10. Habits
=
Behavior + Repetition +
Reinforcement

11. “a behaviour that's easier
to do than not to do and
something that happens
usually without thinking”
Mini Habits Stephen Guise- Author Mini-Habits

12. New habits don’t stick (usually)
8 times out of 10 times, when people
start with a new good behaviour,
they revert to the old bad habits

13. One Explanation…
The new habits
got killed by the
Corporate immune system

14. Option # 1 Too often the good behaviours
started don’t stick, so a common solution is to
innovate outside the core
Option #2 I believe a better solution is a habit
building approach based on the latest science.
to change the business step by step
”
2 Options

15. Another view
They were not habits
The behaviour was not sustainable AND/OR
It was not facilitated AND/OR
It was not repeated AND/OR
It was not reinforced

16. RESEARCH
The single research finding on
habits
“motivation is not enough”

17. New years diets
We know the issues
We are motivated to
change
But 80% off their diets
by Feb. 1

18. Habits can be accidental or intentional
If you want to build habits intentionally
A model/framework 98% of experts
would agree on….
1. Identify 2. Facilitate 3. Trigger 4. Reinforce
Which behaviours
to habits
Make the
behaviours
easier
Make them
happen
Repeat and
reinforce until
they happen
without thinking

19. “You do not rise to the level of your
goals.
You fall to the level of your systems
(habits) .” ~ James Clear

20. Practical Advice
4 Steps

21. “You do not rise to the level of your goals. You fall to the level of your systems.” ~ James Clear
MY RESEARCH
If change is gradual and if it is built on tiny-steps, any organization
can change.
But change needs to happen in the right order …

22. Smart companies think less about
objectives and focus more on processes.
Processes deliver results
And processes create identity
Process OutcomesIdentity

23. Partnerships
Persistence
Processes
Purpose / Passion
Innovation
Over 90% of companies go through these stages sequentially. That means the right way to move
forward is almost always to simply to identify the stage a company is at now and then work on
what will get them to the next stage
Companies become innovative step by step
Each stage is dependent on the previous stages
Stage 2
Stage 1
Stage 3
Stage 4

24. Why objectivity is important
Overestimation is a common (very common) fault
87% of MBA students at Stanford University rated their academic performance as above the median
8/10 drivers say their driving skill is above average
Stage 1 Stage 2 Stage 3 Stage 4
Stage 1 82% 61% 18% 10%
Actual Stage 2 14% 34% 46% 24%
Stage Stage 3 4% 3% 33% 43%
Stage 4 0% 2% 3% 23%
100% 100% 100% 100%
% Overestimate 0 61% 64% 77%
Accurate 82% 34% 33% 23%
% Underestimate 18% 5% 3% 0%
Self Reported Innovation Readiness

25. A sports analogy You can’t build a champion
player overnight. You gotta
work on the basics, then
the fundamentals, then
advanced skills.
If I want to teach someone
how to do a fade-away
backhand smash, the time
to do this is after they have
a very strong backhand.

26. The big issue
In great sprints, people do
super-human things …
(your job is to stay realistic)

27. Sink or Swim
You can be really motivated
But if you can’t swim and
you’re dropped off in the
ocean you will drown

28. Trait
Behaviour 1
Behaviour 2
Behaviour 3
Behaviour 4Behaviour 5
Behaviour 6
Etc..
Ability
Willingness
No Behaviour
(ever)
Behaviour
(with trigger)
B1
B2
B5
B3
B4
B6
B3
Step #1: Assess and Map

29. Why Map things ?
Ability
Willingness
Quite simply…
Behaviours happen
When people are
Ready, Willing and Able No Behaviour
(ever)
B3
Behaviour
(with trigger)
B7
Behavioural
Threshold
B1
B2
B5
B4
B6

30. Step # 2: Quick Wins and Facilitation (1)
Ability
Willingness
B7
Behavioural
Threshold
B4
B6
Start
Here
B3
B1
B2
B5
THE BEST WAY TO BUILD
WILLINGNESS IS TO MAKE
PEOPLE SUCCESSFUL
Success leads to success.
More importantly, the size of the success
doesn’t matter much.
THE
SOLUTION
SMALL
REGULAR
WINS
=

31. Step # 2: Quick Wins and Facilitation (1)
Ability
Willingness
B7
Behavioural
Threshold
B4
B6
Start
Here
B3
B1
B2
B5
THE BEST WAY TO BUILD
WILLINGNESS IS TO MAKE
PEOPLE SUCCESSFUL
Success leads to success.
More importantly, the size of the success
doesn’t matter much.
THE
SOLUTION
SMALL
REGULAR
WINS
=

32. Step # 2: Quick Wins and Facilitation (1)
Ability
Willingness
B7
Behavioural
Threshold
B4
B6
B3
B1
B2
B5
THE BEST WAY TO BUILD
WILLINGNESS IS TO MAKE
PEOPLE SUCCESSFUL
Success leads to success.
More importantly, the size of the success
doesn’t matter much.
THE
SOLUTION
SMALL
REGULAR
WINS
=

33. Step # 2: Quick Wins and Facilitation (1)
Ability
Willingness
B7
Behavioural
Threshold
B4
B6
B3
B1
B2
B5
THE BEST WAY TO BUILD
WILLINGNESS IS TO MAKE
PEOPLE SUCCESSFUL
Success leads to success.
More importantly, the size of the success
doesn’t matter much.
THE
SOLUTION
SMALL
REGULAR
WINS
=

34. Step # 2: Quick Wins and Facilitation (2)
Start with Able
• Simplify goals
• Build ability
Then work on Willingness
• Make them successful
• Make them feel important
When Able and Willing, work on
Readiness
Ability
Willingness
Behavioural
Threshold
B3
B1
Ability First

35. Step # 2: Quick Wins and Facilitation (2)
Start with Able
• Simplify goals
• Build ability
Then work on Willingness
• Make them successful
• Make them feel important
When Able and Willing, work on
Readiness
Ability
Willingness
Behavioural
Threshold
B3
B1
Ability First
B3
B1

36. Step # 3: Work on your triggers
Want to be a runner ?
Start by putting your shoes out
in the evening
So you need to walk over them
when you get up

37. A habit expert insight
The January 1st
Fridge clean-up
Or a stacked habit
Every time I take something
from the fridge; I will throw out
one unhealthy thing

38. Why this is works … we eat what we see

39. Step # 4: Reinforcement
Celebration is the “secret sauce” of habit
building
A talk with BJ Fogg (Tiny Habits)
Your job is not to make people successful
Your job is to make people feel successful”
When people feel something, they change how they act.
When they feel XYZ… they act more XYZ and become
more XYZ

40. When you’re an
innovator, you
innovate.
William James
‘People tend to
become what
they think about
themselves.’
IDENTITY CHANGES

41. Everything you really
need to know about
habit building in 1 slide

42. Details Secrets to success
Step 1 Identify
What specific behavior you want to make
into a habit?
Identify specific behaviors not aspirations. A behavior
is something you can do right now or at another
specific point in time. An aspiration is often a
collection of behaviors.
Step 2 Facilitate
Develop your skills (ability) and
willingness to do the desired behavior
Motivating behavior seldom works. The starting point
should be to build ability AND wins . Only when
people are able to do the behavior should you start
with motivation
Step 3 Trigger
Create environmental cues or triggers to
automatically perform the desired
behavior (Readiness).
Behavior only happens when we are able, willing and
get a trigger to take action. When people are willing
and able, identify specific cues/triggers to get people
to take action. Triggers are for behaviors not traits.
Behaviors should be small
Step 4
Reinforcement
When a behavior is happening you need to
reinforce it.
Reinforcement is the "secret sauce" of habit creation.
When people are doing the right behaviors, they need
to be reinforced. The best way to do this is to
celebrate successes and FEEL success. This celebration
helps create the link. I am XXX, We are XXX. This
means we do YYY and ZZZ. This identity change in the
foundation of habits

43. Sprints
to build habits

44. Habit Building is a 4-Step Process
Miss one step and you fail
Details Contribution of a Sprint Score
Step 1 Identify
What specific behavior you want to make
into a habit?
Alignment on the Sprint objectives and if an EXO
sprint, agreement on MTP
Low
Step 2 Facilitate
Develop your skills (ability) and willingness
to do the desired behavior
Learning by doing
Creation of a learning mindset
Quick wins, build confidence and motivation
High
Step 3 Trigger
Create environmental cues or triggers to
automatically perform the desired behavior
(Readiness).
Daily stand-ups
Demo sessions
(During the Sprint)
Low
Step 4
Reinforcement
When a behavior is happening you need to
reinforce it.
Reinforced during the sprint, but usually not
afterwards
Low

45. Q:
How could we make every sprint
a habit building sprint ?
A:
Add strategic elements before,
during and after the sprint

46. 46

47. Idea # 1 (pre-sprint)
An innovation readiness
Assessment

48. Identify what changes are possible
An objective organizational assessment validated with over 500
companies
Deliverables
• Bright Spots
• Areas for improvement
• Likely corporate immune responses
• The best next step for the company now
48
Budget : +/- 1,5 K per company plus $50 / report

49. Overall Score 38
Desire / Hunger 32
Philosophies 37
Autonomy 11
Competitive 52
Creativity 60
Proactivity 43
Risk Taking 27
Structure 79
More Information Strategy alignment 37
People processes 54
Organizational Design 43
Customer Focus 11
Co-creation 93
Ecosystem Management 27
Speed / Results focus 33
Systems to select ideas 15
Commitment to Learning 10
Knowledge Sharing 49
Open Minded 10
This report was developed via a collaboration between many experts in Innovation.
For more information on the study, please contact
Bryan Cassady : + 32 475 860 757 / bryan@fast-bridge.com
LEARNING ORIENTATION INNOVATION & BUSINESS PERFORMANCE
Percentile
Score Strengths Creativity, Structure, Co-creation,
38 Weaknesses
Autonomy, Risk Taking, Customer Focus,
Ecosystem Management, Systems to select
ideas, Commitment to Learning, Open Minded,
INNOVATION READINESS ASSESSMENT
TEST
ATTITUDE, LEADERSHIP & CULTURE ENTREPRENEURIAL ORIENTATION
STRATEGIC ALIGNMENT OPERATING PROCEDURES
2.00
2.50
3.00
3.50
4.00
4.50
5.00
5.50
6.00
Desire / Hunger Philosophies
Benchmark TEST
- 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00
Strategy alignment (OVERALL)
Align Targets
Top Support Innovation
Match Innovation overall strat.
Clear priorities
Action = values
Shared vision
Clear what business we are in
Future focus
TEST Benchmark
2.00
2.50
3.00
3.50
4.00
4.50
5.00
5.50
6.00
Commitment to Learning Knowledge Sharing Open Minded
Benchmark TEST
2.00
3.00
4.00
5.00
6.00
7.00
People processes
Organizational
Design
Customer Focus
Co-creation
Ecosystem
Management
Systems to select
ideas
Speed / Results
focus
Benchmark
TEST
-
1.00
2.00
3.00
4.00
5.00
Autonomy
Competitive
Creativity
Proactivity
Risk Taking
Structure
Benchmark
TEST
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
InnovationResults Business Results
Benchmark TEST
STEP 1 The Basics OK
Strategy First 37 STEP 2 Build processes/procedures
Hunger 32
Philosophy 37 Speed 33
Learning Orientation * 23 Proactivity 43 STEP 3 Entrepreneurial Orientation
General systems 41
If Issues, Fix Customer focus 11 Risk Taking 27
Strategy alignment Ecosystem Management 27
Innovation training If Issues, Fix Structure 79
(For management and workers) All Stage 1 activities Creativity 60
Innovation Events Moments of truth
Invite Speakers Ask for ideas If Issues, Fix
Lean Start-up (learning training) Set up systems All Stage 1/2 activities
External Events Accleration programs Ask for more ideas
Reward Proactivity Create Sessions Hackathons
Coaching Ecosystem development
Tell them it is important and Innovation Sprints Celebrate risk taking
get them to believe … Reward Innovation Bring in Entrepreneurs
----------- Reward Innopreneurship
* learning orientation is a complied score of Ask for ideas, push for speed
Build ideas and systems to test Expect Entrepreneurship, bring in
entrepreneurs/ partners to shake things up
Look At Strengths To Build On:
Commitment to Learning, Knowledge Sharing and
Open Minded
Pay Particular Attention To
Pay particular attention to
Pay particular attention to
Creativity, Structure, Co-creation,
One page summary

50. Free for participants
Innovation Readiness Assessment:
www.fast-bridge.net/innovready/

51. Idea # 2 (pre-sprint)
Alignment tools /
workshops

52. Agree a plan BEFORE the Sprint
1. What you want to change
2. How you will change it
3. What you will DO when
52
Better clarification of overall
objectives and the role of the
Sprint
Thinking is not doing
Starting is not doing

53. Idea # 3 (Post-Sprint)
A habit building
workshop

54. Solidify the behaviours after the Sprint
A half-day habit building workshop
• Habits and habit building
Workshop
• Celebrate Success
• Focus Mapping
• Habit Recipes
• Get commitment to action
54

55. High
Impact
Low
Impact
EasyHard
1. Behaviours linked to innovation
2. Classify by impact
3. Arrange by difficulty
4. Choose 2-3 to start
5. Make a habit recipes
Source: TinyHabits BJ Fogg
Step 1 and 2

56. High
Impact
Low
Impact
EasyHard
Source: TinyHabits BJ Fogg
1. Behaviours linked to innovation
2. Classify by impact
3. Arrange by difficulty
4. Choose 2-3 to start
5. Make a habit recipes
Step 3
Step 1 and 2

57. High
Impact
Low
Impact
EasyHard
Source: TinyHabits BJ Fogg
1. Behaviours linked to innovation
2. Classify by impact
3. Arrange by difficulty
4. Choose 2-3 to start
5. Make a habit recipes
Step 3
Step 1 and 2
Step 4

58. 1 maybe 2 implementation intentions
• I will mediate for 10 minutes at 7a.m.
every morning in my kitchen sitting at
the table.
• 30 minutes before the weekly
Monday meeting, I will send one
important question to discuss
2-4 Stacked or Tiny Habits
• After I close my computer, I will tidy
one item on my work desk
• When I am asked for a solution, I
will ask one question about the
problem
Habit Recipes

59. Idea # 4 (Post-Sprint)
Tiny Habits
Week 1 : Normal program
Week 3: Innovation program

60. The Basics
Getting set up (25 min): You read
simple instructions online, watch
some of BJ Fogg videos, and then
design three new habits.
Monday-Friday (3 min / day): You
practice your new habits
and respond to a daily email from a
Tiny Habits Coach.
The Tiny Habits
5-Day program

61. Tiny is mighty
Get people started
small tiny habits and
let them grow
1. Learn the method first and
gain confidence
(Normal program )
2. Then apply to Innovation
○ Personalized by company
○ Tailored Innovation Recipes

62. Resources
About me: www.bryancassady.com
Research: The Science of Innovation (http://tiny.cc/scienceofinnovation )
My Book: https://www.bryancassady.com/author/
Innovation Readiness Assessment: www.fast-bridge.net/innovready/
Sample Report : LINK
Habit Building
Atomic Habits, James Clear (LINK)
Tiny Habits, BJ Fogg (LINK)
Try the tiny habits system: https://www.tinyhabits.com/join
25 minute start, 3 min per day
Download Link : http://tiny.cc/sprinthabitspdf

63. Connect with me…
I am the only Bryan Cassady on
Linkedin

64. As an Exo Consultant, you’re working hard to make exponential organizations. A challenge
you face is how to deal with their corporate immune systems. One powerful way to address
this issue is to know what a company can do BEFORE you start proposing new solutions.
A good way to know this is to assess an organization's innovation readiness. I would like to
invite you to try our assessment. In exchange for about 30 minutes of their time, your client
will get a score in 14 areas versus our benchmark of a little 400 companies . This will let you
know where the bright spots and issues are quickly and easily.
www.fast-bridge.net/innovready/
Our normal fee for this survey is €295. I’d like to offer this to you free for one client to get to
know each other.
After completion, you will get a free confidential report (if you use your email in the reply
format) and if you’d like you can arrange a short meeting with me to discuss your results
together: https://bryancassady.youcanbook.me/