Innovation Management/ lecture 7: Selecting Ideas / Theories to tie things together

2. Bryan Cassady Guest Professor, Bryan@fast-bridge.com LEGAL

3. Bryan Cassady Guest Professor, Bryan@fast-bridge.com

6. Bryan Cassady Guest Professor, Bryan@fast-bridge.com 4,000 ideas (many that they developed) 2,000 Academic articles

9. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Scoring sheet Round 1 Round 2 Round 3 Redout Rust Stopper StepSafe Opti-roma Grandma Fricker’s Jack Snack’s HearthGlow StainSane Microwave Sentry Ventin’ Scents Scoring Winner right (3 points) Winner right (3 points) Winner right (3 points) Loser right (1 point) Loser right (1 point) Loser right (1 point) Total Score Evaluation If you got a perfect score of 12: Forget idea generating. I suggest you consider leveraging your skill on the stock market. If you got a score of 9 to 11: Congratulations, you are above average. This book can provide some help; however, clearly you have some strong skills already in the area of identifying successful ideas. If you got a score of 0 to 8: Congratulations, you are average relative to the groups who have done this exercise.

28. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Now try listening for “It is fun to smoke marijuana”

35. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Scoring sheet Round 1 Round 2 Round 3 Redout Rust Stopper StepSafe Opti-roma Grandma Fricker’s Jack Snack’s HearthGlow StainSane Microwave Sentry Ventin’ Scents Scoring Winner right (3 points) Winner right (3 points) Winner right (3 points) Loser right (1 point) Loser right (1 point) Loser right (1 point) Total Score Evaluation If you got a perfect score of 12: Forget idea generating. I suggest you consider leveraging your skill on the stock market. If you got a score of 9 to 11: Congratulations, you are above average. This book can provide some help; however, clearly you have some strong skills already in the area of identifying successful ideas. If you got a score of 0 to 8: Congratulations, you are average relative to the groups who have done this exercise.

39. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Kondratieff Business «Vitality» Innovation Context – Innovation Types ‘Traditional’ +- 28-40 years Cycle Tension Recession Depression Expansion Process Innovation Average Bussiness Product ‘Vitality’ Innovation Service Ref : Shumpeter Innovation Henderson Time Ideal Bizz UTILITY COMMODITY PARTNER ENABLER Relationship © CIBAM Model – Patrick Crasson, P2C Mgt Consulting, BeNovate, Lecturer Solvay Business School

40. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Types of Innovation • – Speed matters : Extra-Preneurship! • – In(ex)ter(a)nal Efficiency matters : Intra-Preneurship! • – Customer Satisfaction matters : Intra + Extra-Preneurship This means that a focused structure has to be setup that has as well the internal but also the external mandate & resources to make innovation happen. !

41. Bryan Cassady Guest Professor, Bryan@fast-bridge.com What is the right innovation focus by company style and market stage New Experience or Service Innovation Speed matters : Extra- Preneurship! Existing Process Innovation Build new innovation skills via collaboration Over-served Under-served Market Status Company skill

45. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Group Grade 14 Relative Contribution with 100 points to allocate 1 2 3 4 5 6 Avg Div/20 Variable Final 1 19 22 18 22 18 19.8 0.99 6.93 13.93 2 20 22 18 22 19 20.2 1.01 7.07 14.07 3 25 30 20 24 26 25 1.25 8.75 15.75 4 10 8 8 10 13 9.8 0.49 3.43 10.43 5 15 18 24 20 24 20.2 1.01 7.07 14.07 6 30 25 24 24 22 25 1.25 8.75 15.75 Total 100 100 100 100 100 100 20 1 7 14 50% of the grade = group grade 50% = contribution to the group as determined by your peers

46. Rated by Who Rated Score One thing positive If applicable, one idea for improvement Your Number 1 Your Name Ameye Nicolas Your Group 1 Your Indiv ID 16 Group Member 1 Ismail Abdelfatah 16 11 to complete to complete to complete if you want Group Member 2 Dierickx Arnaud 16 12 to complete to complete to complete if you want Group Member 3 Michel Claire 16 13 to complete to complete to complete if you want Group Member 4 Zinkovskaya Darya 16 14 to complete to complete to complete if you want Group Member 5 Cortese Francesca 16 15 to complete to complete to complete if you want Group Member 6 Ameye Nicolas 16 16 100 NA NA Group Member 7 Torfs Toon 16 17 to complete to complete to complete if you want Sum 100 Average 100 Notes Average OK As easy as 1,2,3 1. Fill in your class ID number 2. Give points to reflect contribution 3. Say something nice (and if necessary something to improve) 1 2 3

54. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Why can birds Fly… A theory

57. .37 .49 .24

58. .59 .34 .22

59. .355 .392 Not sign.

60. Attitudes  Strategy Strategy  Results Environment  Results Tools/ Resource ≠ Results

64. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Innovation Performance Firm Performance Attitudes Processes Desire/Hunger Philosophies Entrepreneurial Orientation Customer satisfaction Profit Margins Business Growth Financial results Overall business performance Rate of growth Rate of new introductions Success rate introductions New product cycle time Creation consumer value Profitability of introductions % revenues from new products People processes Organizational Design Customer Focus Co-creation Ecosystem Management Speed/Results focus Systems to select ideas Organizational Alignment Resource commitment Strategic Alignment

67. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Attitudes

72. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Attitudes Processes Habits Strategic Alignment

74. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Attitudes Processes Habits

85. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Things don’t Work I stop All that doesn’t kill me makes me stronger

87. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Innovation Performance Firm Performance Attitudes Processes Desire/Hunger Philosophies Entrepreneurial Orientation Commitment to learning Open minded Knowledge Sharing Customer satisfaction Profit Margins Business Growth Financial results Overall business performance Rate of growth Rate of new introductions Success rate introductions New product cycle time Creation consumer value Profitability of introductions % revenues from new products People processes Organizational Design Customer Focus Co-creation Ecosystem Management Speed/Results focus Systems to select ideas Organizational Alignment Resource commitment Strategic Alignment Learning

90. Category Area Suggested Actions Suggested reading Desire / Hunger Look for bright spots / Proof innovation can deliver Switch The Black Swan Philosophies Look at the future without innovation Re-Imagine Built to Last/ Innovators Dilemma Entrep Orientation Smaller workgroups / bureaucracy busting / reward risk taking Intrapreneuring in Action People processes Adapt systems from Wise Crowds methods The Difference The Wisdom of Crowds Org design Look at what is measure and rewarded Funky Business The Intelligent Organization Customer Focus Re-think marketing research / start insight research The Four Steps to the Epiphany Customer Driven Marketing Co-creation Look at ways to identify new needs / new experiences with partners Co-Creation the Power of Co-creation Ecosystems Co-innovation analysis/ Adoption chain analysis The Wide Lens the Fifth Discipline Systems to select ideas Review current systems and add rigor Jump start your brain The Innovators Solution Speed / Results focus Lean start-up methods / Results metrics The Lean Start-up Re-work Walking the talk Strategic Alignment Internal gap analysis / strategy consultants Strategy Safari Competing for the Future A growth mindset Learning Knowledge management systems Build commitment/openess to learning Mindset, Outliers, Talent is Over- rated, The Fifth Discipline Process/ Habits Attitudes

Innovation Management/ lecture 7: Selecting Ideas / Theories to tie things together

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Innovation Management/ lecture 7: Selecting Ideas / Theories to tie things together