Are you ready to innovate? Just talking about "innovation" is not enough... Great companies ask "what is going right?" and "how we can it do more?" Ask also "why" when something went well, not only when something went wrong. Start realizing your potential and focus on your strenghts. Discover your BrightSpots for Growth!

1. for Growth

2. WE KNOW GROWTH IS
IMPORTANT BUT…
THE CHALLENGE
We spend our time fixing what’s wrong.
We have hundreds of priorities.
The right solution is building on strengths
and fixing a very limited number of
weaknesses.
“ENGAGEMENT IS A KEY IN IMPROVING THE
BOTTOM LINE”.

3. OUR FIVE CORE BELIEFS
Bright spots bring
energy, bright
spots are
motivating.
No successful
business grows
on it’s
weaknesses.
When people see work is
being done on bright
spots, they will be more
ready to fix weak spots.
Bright Spots increase
Employee Engagement,
Employee Engagement
is Key for Growth.
1
2
3
4
5

4. CHANGING QUESTIONS, CAN CHANGE YOUR
COMPANY !
STOP ASKING ALL THE TIME
“WHAT IS GOING WRONG AND
HOW CAN WE FIX IT”
START ASKING
“WHAT IS GOING RIGHT AND
HOW CAN WE DO MORE OF IT”

5. WE HAVE DEVELOPED A
POWERFUL PROGRAM CALLED
“BRIGHT SPOTS for
GROWTH”
IN 1 WEEK WE WILL:
1. Help you understand better how your business
compares to other companies (A business
benchmark).
2. Identify 3 key strengths and 3 challenges to work on.
AND WE WILL DO IT IN A WAY THAT LEAVES YOUR
COMPANY EXCITED AND MOTIVATED
HOW WE CAN HELP

6. A STEP BY STEP PROCESS | DELIVERABLES
Structured Survey +
Interviews
1
Alignment
+ Workshop
3
In-Depth Interviews
+ System Analysis
2
ACTIONS AGREED ACTIONS AGREED ACTIONS AGREED
• Innovation
readiness
assessment
• Hypotheses to
check
• Hypothesis testing
• Bright Spots
• Key
recommendations
• Setting commanders
intent
• Get alignment
• Engage the best
people for action

7. SETTING COMMANDERS
INTENT
1. Where are we today + rational for
the plan.
2. Where do we want to go: Purpose
of task, objective of task &
antigoals.
3. How: Hints to get started,
constraints and other
considerations.
YOUR TEAMS
WILL KNOW WHAT
TO DO WITHOUT
ASKING

8. 3 DELIVERABLES
1. A report (see attached).
2. 3 Strengths to build on.
3. 3 Weaknesses to improve.
In a format where your teams can
take action
TRUE NORTH
SETTING COMMANDERS INTENT

9. Step 1 Get the Basics Right
Pay particular attention to
Strategy First 22 Step 2 Build process and procedures
Hunger 20 Pay particular attention to
Philosophy 8 Speed 60
Learning Orientation * 52 Proactivity 43 Step 3 Entrepreneurial Orientation
General systems 53 Pay particular attention to
If issues, fix Customer focus 73 Risk Taking 5
Strategy alignment Ecosystem Management 80
Innovation training If issues, fix Structure 14
(For management and workers) All Stage 1 activities Creativity 28
Innovation Events Moments of truth
Invite Speakers Ask for ideas If issues, fix
Lean Start-up (learning training) Set up systems All Stage 1/2 activities
External Events Accleration programs Ask for more ideas
Reward Proactivity Create Sessions Hackathons
Coaching Ecosystem development
Tell them it is important and Innovation Sprints Celebrate risk taking
get them to believe … Reward Innovation Bring in Entrepreneurs
----------- Reward Innopreneurship
* learning orientation is a complied score of Ask for ideas, push for speed
Build ideas and systems to test Expect Entrepreneurship, bring in
entrepreneurs/ partners to shake things up
Customer Focus, Co-creation, Ecosystem Management, Commitment to Learning,
Look at strengths to build on:
Commitment to Learning, Knowledge Sharing and Open
Minded
1. A BENCHMARK VERSUS OTHER BELGIAN COMPANIES
2. A STRENGTHS / WEAKNESSES ASSESSMENT
3. AN ASSESSMENT IN 14 BUSINESS AREAS LINKED TO
BUSINESS GROWTH
4. A GROWTH STAGE ASSESSMENT
Overall Score 41
Desire / Hunger 20
Philosophies 8
Autonomy 20
Competitive 38
Creativity 28
Proactivity 43
Risk Taking 5
Structure 14
More Information Strategy alignment 22
People processes 21
Organizational Design 28
Customer Focus 73
Co-creation 95
Ecosystem Management 80
Speed / Results focus 60
Systems to select ideas 21
Commitment to Learning 60
Knowledge Sharing 60
Open Minded 37
This report was developed via a collaboration between many experts in Innovation.
For more information on the study, please contact
Bryan Cassady : + 32 475 860 757 / bryan@fast-bridge.com
Patrick Crasson: +32496708501 / Patrick.crasson@benovate.biz
41
Customer Focus, Co-creation, Ecosystem
Management, Commitment to Learning,
Philosophies, Autonomy, Creativity, Risk
Taking, Structure, Strategy alignment, People
processes, Organizational Design, Systems to
select ideas,
Weaknesses
Strengths
Percentile
Score
2.00
2.50
3.00
3.50
4.00
4.50
5.00
5.50
Commitment to Learning Knowledge Sharing Open Minded
Benchmark Proximus
1.00
1.50
2.00
2.50
3.00
3.50
InnovationResults Business Results
Benchmark Proximus
WHAT YOU’LL GET IN THE INITIAL ASSESSMENT
4
1 2 3

10. THEN…. WHAT’S NEXT…
IDEAS
WORK PLANS
The bright spots program Next Steps
WHAT TO COPY
WHAT TO WORK ON

11. PROOF
• A 1 week system!, built on:
• A 3 year study
• A benchmark with 300 companies (+ 100 in Belgium)
• Proven methodologies (Appreciative inquiry / Bright
Spots)
• Access to best practices worldwide (= quick and easy ideas
to copy)
• A powerful interdisciplinary team with expertise in
Innovation, New product marketing, Sales, Systems and
Business operations

12. OUR EXPERTISE

13. BRYAN CASSADY
Bryan has built 9 successful start-ups in 6
countries. Using this experience, he has taught
courses in new product marketing at the KU
Leuven, and Innovation at Solvay. He also led
the local chapter of the Founder Institute
program and was the lead mentor at the
European Innovation Academy.
Specialties:
- Marketing and Sales strategy
- Innovation as a system
- Change Management
Industries:
- ICT
- Health tech
- Fast Moving Consumer Goods

14. Chris Delvaux
Chris is a senior consultant with over 15 years
of experience in commercial innovation,
commercial effectiveness improvement,
strategy development, personal and team
coaching. He facilitates and coaches teams in
commercial transformation projects from the
analysis to the results.
Specialties:
- Commercial innovation
- Commercial Effectiveness Improvement
- Personal and team coaching
Industries:
- Pharmaceuticals
- Health tech
- Insurances

15. Jean Paul G. de Mussy
Jean Paul has 15 years of broad cross-border
international experience across several
industries. His strong R&D experience along
with his Business and people orientation gives
him a practical view on innovation as a system.
He specializes in Business Case development &
building resilient business models.
Specialties:
- Innovation as a system
- Business Case development
- Resilient Business Models
Industries:
- Chemicals
- Materials
- Processing

16. AUDIT REFERENCES: OVER 300 ASSESSMENTS
BELOW IS A SELECTED LIST OF COMPANIES

17. 1. 1 WEEK OR 3 WEEKS
2. SHADOWING OR NO SHADOWING
3. “TABLA RASA” OR START WITH YOUR HYPOTHESES
3 OPTIONS

18. PRICING: All 3 = € 15K
One to one
Structured Interviews Alignment
Assessments System analysis Workshop
Budget (EUR) 6,000 8,000 6,000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up calls Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 * 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30" survey + 30" Interview) Written Q & A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1. what to build on 2. what to fix Agreement on 6 action steps

19. BENEFITS FOR YOUR COMPANY
EFFECTIVE
WE HAVE THE
METHODS, TOOLS
AND EXPERIENCE TO
FIND YOUR BRIGHT
SPOTS AND CREATE
THE RIGHT ROAD
MAP
EFFICIENT
VIA THE USE OF
STANDARDIZED
METHODS WE CAN
DO IT 10X MORE
EFFICIENTLY THAN
MOST INTERNAL
TEAMS.
FAST
RESULTS IN 1-2 WEEKS

20. THE BOTTOM LINE
IT IS RIGHT TO BUILD ON BRIGHT SPOTS,
IT MAKES SENSE TO USE VALIDATED METHODS,
A MULTIDISCIPLINARY TEAM AND AN ACTION FOCUS
THE ACTION FOCUS AND ONGOING ALIGNMENT MEANS WE
WILL HELP YOU MOVE IN THE RIGHT DIRECTION FAST

21. ANNEXES

22. START ACTIVITY
8:30 WELCOME + COFFEE
8:45 WARM –UP / MEETING OBJECTIVES
9:00 RESULTS PRESENTATION
9:30 DISCUSS RESULTS
9:50 BREAK
10:05 LEARNING CYCLES DISCUSSION
10:25 20 MIN GROUP WORK #1 + 2 * 10 MINUTE RESULTS PRESENTATION
10:55 20 MIN GROUP WORK #2 + 2 * 10 MINUTE RESULTS PRESENTATION
11:25 BREAK
11:40 20 MIN IDEAS TO ACTION #1 + 2 * 10 MINUTE RESULTS PRESENTATION
12:10 20 MIN IDEAS TO ACTION #2 + 2 * 10 MINUTE RESULTS PRESENTATION
12:40 CONCLUSIONS
13:00 A NICE LUNCH OR DINNER TOGETHER
WHAT
YOU CAN
EXPECT IN THE
FINAL
WORKSHOP UNDERSTANDING
BUILDING IDEAS
TOGETHER
COMMITMENT TO THE
FUTURE

23. Services Offer
Growth
Assessment
Strategy
Alignment
Roadmap
Workshops
ABCs System
and Learning
Cycles
Deploying
Growth
Projects
Developing
Growth
Competency
Commercial
Innovation
Business Model
Innovation
Innovation Readiness
Hypothesis Testing
Defining the challenges
(True North)
Turn ideas into projects
systematically
Business Case Generation
IP & Market research
Develop competencies &
leadership
In systematic way
Commercialize and bring
new ideas to market
through a process of rapid
experimentation.
Bright Spots for Growth
Building systems for
faster, lower risk
growth
Integrating ideas
Testing internal external
consistency
Building Alignment and
commitment
1 2
3 4 5 6

24. BRYAN CASSADY JEAN PAUL GUENEAU DE MUSSYCHRIS DELVAUX
bryan@fast-bridge.com
+32 475 860 757
jdemussy@aliseos.be
+ 32 497 740 492
chris@thrustteam.com
+32 476 524 952