Pacific Regional Agritourism workshop: Creating new value in agriculture supply chains with blockchain tech
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Pacific Regional Agritourism workshop
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Pacific Regional Agritourism workshop: Creating new value in agriculture supply chains with blockchain tech
- 1. Creating New Value in Agriculture Supply Chains with Blockchain Technology visit us: www.traseable.com
- 3. Blockchain Explained • Digital record • Encrypted – secure, accessible by authorised people • Distributed – copy of record on every computer in global blockchain network • Tamper-proof – can’t delete, can amend • Auditable – history of changes to record
- 4. Input details Input + Production details Input + Production + Processing & Distribution details Input + Production + Processing & Distribution + Marketing details Farmer details Plot harvest date(s) Volume accepted for Export, vol. rejected Receival details Story of the product Seed source Harvest Volume Quarantine treatment details Retail/Sales details Planting date & plot Volume for Processor(s) Export destination & documentation Treatment and checks Volume for Local market Customs inspection & clearance
- 5. Creating New Value Leverage Data • Strengthen record-keeping • Better data • Improved reporting Create Value • Use data in a unique way to add value to your products • Consumers want to know where their food comes from • Tell the story of your products, of you, and your community • Strengthen certifications, eco- labels, national campaigns • Potentially access new markets willing to pay more Strengthen Trust • Provide traceability & transparency • Strengthen market access
- 6. How can TraSeable Solutions Help Experience • Only Pacific Island traceability provider • 10+ yrs Pacific ICT experience • Only certified blockchain developers in Fiji/Pacific Is. • Built blockchain prototype for SPC Fisheries • Blockchain pioneer for longline tuna fishery • Commercial offshore fisheries exporting to EU, USA, NZ, etc • Blockchain-tracked tuna to large NZ retailer Farms • Pacific AgriHack Lab winner • Focus: • Training • Market + Trust • Logistics • Looking to collaborate with farmer groups
Hinweis der Redaktion
- Bula Vinaka and greetings from Tokyo! Firstly, I’d like to thank the organisers of this workshop for inviting TraSeable Solutions to speak on the topic of blockchain technology and agriculture. Personally, I think that this topic should be of great interest to anyone involved in Pacific Islands agriculture and fisheries. I just wish I was there to present this in person to do the topic justice. If you didn’t know already, I’m Ken Katafono the Founder of TraSeable Solutions. TraSeable is a Fijian traceability tech startup based in Suva. We are pioneers in the use of blockchain technology in Fiji and the Pacific. I’m mindful that I have only 10 minutes to present what normally takes an hour. So, let’s start by looking at some headlines from around the World and what they’re saying about blockchain and agriculture.
- If you search the words blockchain and agriculture online you’ll find so much information. Blockchain is a technology that many people believe will revolutionise many sectors - agriculture included. It’s even been compared to how revolutionary the Internet has become. Every major country is looking at how they can apply blockchain technology. And so should we here in the Pacific. One of the most prominent uses of blockchain in agriculture is for food safety and traceability – tracking the provenance or origin of food products from their source through the supply chain. Everything from mangoes, apples, rice, dragonfruit, almonds, to poultry, pork, and beef have been tracked using blockchain. In the Pacific, we’ve been tracking tuna on the blockchain. But, what is blockchain?
- In as simple as I can explain it, think of the blockchain as one big global computer where data is stored securely in thousands of locations around the World. Anyone can access this computer and store things on it but you can’t delete from it. Blockchain is the foundation for cryptocurrencies with numerous applications for the technology in finance, supply chain tracking, land registration, and even law. In the Pacific it has been used as a replacement for cash transfers in disaster areas, for identity management, and in Fiji, it is being used for fisheries traceability and also land title registration. Let’s focus on a few of blockchain’s main characteristics. Everything starts with a record. It has to be in a digital form to go on the blockchain – think of a spreadsheet on your computer or a note on your phone. [Encrypted] Now, when you put this digital record on the blockchain it’s encrypted – which basically means that its made secure so that only those people with the right access can see that record. [Distributed] This secure digital record is copied to every computer in the blockchain network - literally thousands of computers around the World. [Tamper-proof] You can’t delete any data stored on the blockchain, you can only amend it. Any changes to the data goes through a verification process and is then updated on all the thousands of computers around the World. [Auditable] And, there’s a record of any changes to that data.
- What does this look like in a simplified agriculture supply chain? Let’s say farmer Joe grows eggplants for export. During planting or Input as in the diagram, Joe can record information on what he planted, when, and where he sourced the seeds from together with any treatment and checks made as the eggplants were growing. Information for this stage can be added to the blockchain. Likewise for every other stage in the supply chain from Production to Marketing, everyone involved can maintain the record of Joe’s eggplants. Each stage adds a little more information to the previous one. And the information from the previous stage is available in the next one. So, if 5 tonnes of eggplants from Joe’s farm end up at the quarantine facility they’ll be able to verify that eggplant harvest data on the blockchain by looking up what Joe’s yield was for that harvest, and what the Distributors accepted for export. That’s only a small example of how useful this can be. At the end of the supply chain, the retailer will have the benefit of full traceability of the eggplants to Joe’s farm and the consumer could potentially access all that information if they wanted to.
- Now, what I’m really talking about is leveraging data and utilizing the blockchain for record-keeping and improved reporting. This strengthens trust in the product by providing full traceability and transparency through the entire supply chain. This tamper-proof data recorded on the blockchain can help strengthen market access by providing verifiable data that market access conditions are met. Through blockchain technology you can now use the data of a product in a unique way to add value to that product. Consumers around the World are becoming more discerning and increasingly want to know where their food comes from. With blockchain technology you can now tell the story of your products, of you, and your communities from farm-to-table in a way that is verifiable with data to back up your story. It can strengthen certifications and eco-labels, even national campaigns like Buy Fijian Grown. For the first time you could have granular data available to consumers about an agriculture commodity traced all the way back to the farmer that supports the labels on them. This too can open up unique market opportunities and potentially lead to greater returns for farmers at the start of the supply chain.
- How can we help? Very simply – we have the technology and experience to track your products from farm-to-table like we’ve been doing for fish from bait-to-plate. TraSeable is the only Pacific Islands traceability provider with over a decade of Pacific ICT experience – we know the challenges in the Pacific. Our team includes the only 2 certified blockchain developers in Fiji and the Pacific Islands. We have over 18 months of experience working with blockchain technology and recently finished work building a blockchain application prototype for SPC. We have a proven record in fisheries traceability with traceable fish exported internationally and we’re now working to get blockchain-tracked tuna onto shelves in a large NZ supermarket chain. Our TraSeable Farms concept was a winner of the Pacific AgriHack Lab last December in Tonga and we’re now in the process of making it a reality. TraSeable Farms focuses on three areas – providing curated training content to farmers in vernacular, assuring traceability and trust and market opportunities for farmers, and seeking to improve logistics opportunities to deliver produce. We’re looking to collaborate with farmer groups, so please reach out if you’d like to work with us on TraSeable Farms.
- If any part of this presentation interests you and you want to now track your watermelons or any agriculture commodity on the blockchain, don’t hesitate to contact us. You can email me directly or speak to our TraSeable team member, Leba Miller, who’s there at the workshop. Hope you all found the presentation useful and enjoy the rest of the workshop! Vinaka