Briefing 58: Komi Agbokou:- From Bean to Bar: capturing value-added from cocoa (CHOCO TOGO)
The Brussels Development Briefing n. 58 on “Africa’s Agriculture Trade in a changing environment” organised by CTA, the European Commission/EuropeAid, the ACP Secretariat, IFPRI, Concord and BMZ/GIZ was held on Wednesday 23 October 2019 (9h00-13h00) at Hotel Sofitel Brussels Europe, Place Jourdan 1, 1040 Brussels. The briefing brought various perspectives and experiences around the new trends and opportunities in intra-Africa trade in the context of free trade agreements and regional integration. It also showed Africa trade within the broader global trade picture and with the EU as one of the main trade partners. Experts presented trends and prospects of regional trade in Africa in the light of new policy developments as well as Africa’s recent performance in different markets. It also featured successes and innovative models in regional trade across regions in Africa and lessons learned for upscaling and expanding regional trade.
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Briefing 58: Komi Agbokou:- From Bean to Bar: capturing value-added from cocoa (CHOCO TOGO)
- 1. CACAO: a hidden treasure, a buried wealth
- 2. CACAO: a hidden treasure, a buried wealth
- 3. CACAO: a hidden treasure and untapped wealth Presented by Komi Agbokou, CEO of ChocoTogo
- 4. Togo: a West African country next to Ghana and Côte d‘Ivoire, 7 million inhabitants, 12,993 families produce coffee and cacao over 22,171 hectares 6-000 - 12,000 tonnes of cacao produced and exported per year Cocoa: from bean to chocolate bar
- 5. lives from family farming smallholder farmers on 500 - 1,000a difficult access to funding difficult access to very expensive agricultural inputs price of cacao is very low and set by the buyer CACAO: a hidden treasure and untapped wealth
- 6. A cooperative company created in 2014 by young unemployed University of Lome graduates Approved by the Ministry of Agriculture and the Ministry of Commerce CACAO: a hidden treasure and untapped wealth
- 7. CACAO: a hidden treasure and untapped wealth 210 1000 2000 4000 8000 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2014 2015 2016 2017 2018 Processed cocoa in kg processed cocoa (kg) 5 years of experience in the processing of cocoa
- 8. CACAO: a hidden treasure and untapped wealth 0 20000 40000 60000 80000 100000 120000 2014 2015 2016 2017 2018 Turnover processing ratio processing (kg) Sales (per 100 choc. bars) revenue ($) From 2014 to 2018
- 9. CACAO: a hidden treasure and untapped wealth 0 10 20 30 40 50 60 70 2014 2015 2016 2017 2018 JOB CREATION MEN WOMEN JOBS CREATED From 2014 to 2018
- 10. CACAO: a hidden treasure and untapped wealth Selection of a niche market Transformation process of a selected and certified organic variety Direct purchasing from small producer coopertives Diversification of products placed on the market Participation in major international chocolate fairs Effective presence at all promotional and marketing events Focus on quality
- 11. CHALLENGES MET • Paradigm shifts: – Increased self-confidence of young generations – Comsumption of local products – Agriculture is a sector with a promising future • Equity financing • Production at a loss for 4 years • Resilience in an already saturated market CACAO: a hidden treasure and untapped wealth
- 12. OUR TARGETS BY 2022 CACAO: a hidden treasure and untapped wealth
- 13. Thank you CACAO: a hidden treasure and untapped wealth www.chocotogo.com Email: chocotogo.bio@gmail.com Facebook: chocotogo
Hinweis der Redaktion
- This woman’s name is Ayawo. I met her for the first time in 2015, in Danyigan, 223km from Lome. She had accompanied her husband into the fields to help him harvest the cacao beans. I asked her what she was holding in her hands. She replied: “cacao!”. “And what do you do with cacao?” She replied: “I help my husband pick, ferment and dry it; when it‘s properly dried my husband takes it to the cooperative to sell it.” And what happens to this cacao afterwards? She replied: “I don‘t know”. Have you ever eaten chocolate? She smiled and relied – “what‘s chocolate?”. I handed her a ChocoTogo chocolate. She ate it and said it was very sweet! I told her: “Your cacao is what we used to make the product that you’ve just eaten – chocolate.