The questionnaire results showed that the majority of respondents were female aged 13 to 17. Most respondents were single and spent 1 to 4 hours watching television per day, most commonly on Channel 4 in the evenings. Respondents preferred male voices for documentaries and last watched a documentary varied in time. The most popular ways to advertise a documentary were social media sites like Facebook and YouTube, accessed most often on smartphones and tablets. People started using social media in their teens.