Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social Savvy: A Social Media Primer
1. SOCIAL
SAVVY:
A SOCIAL MEDIA PRIMER:
ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALIST
BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR
2. WHAT DO
OPL E
PE ONLIN W AENTS?
EEXPERI NCE
FROM
• Everything
B2B Expectation
• All the time
• With options
• Easy & Immediate
B2C Experiences
3. TICAL
CRI
Q UES TIO NS:
1. What do I want to share?
2. Who do I want to share it?
3. Why should they care?
4. What information do they want from me?
5. How do they “take” their information?
6. What do I want them to do?
4. S eek out your audience.
O bserve their conversation.
C reate your action plan.
I mplement your action plan.
A nalyze reach and effectiveness.
L earn from your mistakes & success.
5. SEEUR UD
YO
UTE.
KAOIENC
ere do th ey hang o ut online?)
(Wh
Twitter Facebook MySpace Linked In
6. O BSE C E
RVONVE H EIIR.
TRSAT ON
ce talking about?)
(What is y our audien
7. CR EATE YOUR
AC TIO NP LAN verarching strategies)
(Mak e sure to channel o
11. THE
TOO LB OX
S
B
W ADS W
OIA
L
EB EM E HC
L
O
R S ER
IN AIL TW
ITT
G U E
C D MM
H
AR ER
RO A O
B R C OI
CE
T PR
DA
ES
SR
ERE
FBSITEN EL R
O
EA
NE
COW
LOG SE
17. ...
ARE
KS
HERE
RIS
T
• Data Integrity
• Intellectual Property
• Privacy
• Overexposure
• Reputation Management
18. FIRST COAST HISPANIC
CHAMBER OF COMMERCE
SOCIAL
Integrated
SAVVY:
MarketIng
A SOCIAL MEDIA PRIMER:
CaMPaIgn
ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALIST
BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR
19. JACKS ONV ILLE
P UBLI C LIB RARY
Goal:
se the n umbe r of new
Increa
s issued and us e of the
card
lib rary’s w eb site
24. WO
# of Membership
individuals
AFFA
793
RLD
2008
household
463
IRS C
individuals
873
household
OUN
2009
544
CIL
25. A
FCH CC
chieving The Dr eam Sch olarship
Goal:
Inc rease a waren ess and
ber o f applic ations
the num
26. A
FCH CC
chieving The Dr eam Sch olarship
¡GANAIV$20R00 S!
ECAS UN ERSITA IA
EN B
erican Advisory Board
PATROCINADO POR: El Mayor’s Hispanic Am ce
ic Chamber of Commer
y el First Coast Hispan spanos elegibles.
estudiantes hi
otorgarán 16 becas a
ES:
OTROS PATROCINADOR
, VISITA
VER MÁS DETALLES
PARA APLICAR Yc.com/scholarships.asp
http://www.fchc
N LIGERAMENTE ENTRE
S DE LAS BECAS VARÍA
LOS REQUERIMIENTO
IONES.
LAS DOS ORGANIZAC re de 2009.
vence el 4 de septiemb
El plazo de admisión reo
driguez a través del cor
N, contacta a José Ro
PA RA MÁS INFORMACIÓ cc.com.
fch
electrónico: jrodriguez@
Perez
AS, comunícate con Ed
E PROGRAMA DE BEC
PARA PATROCINAR EST
por el 904.534.0674.
MAYO R’S HISPAN IC
FIRST COAST HISPANICE
CHAMBER OF COMMERC
RY BOARD
AMERI CAN ADVISO
27. A
FCH CC
chieving The Dr eam Sch olarship
# of Applications
150
15
2008 2009
28. SOCIAL
SAVVY:
DISCUSSION
A SOCIAL MEDIA PRIMER:
ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALIST
BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR