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HALAL – A KEY COMPONENT OF NESTLE’S BUSINESS MODEL 5th INTERNATIONAL HALAL MARKET  CONFERENCE: BRUNEI DARUSSALAM 5 June, 2010 Peter R. Vogt Region Head for  Nestlé Malaysia /  Singapore / Brunei
AGENDA 1.  Introduction to Nestlé 2.  The Nestle HALAL Assurance System  3.  HALAL – an Excellent Growth Opportunity
... captures the very essence  of Nestlé and the promise  we commit ourselves to  everyday, everywhere as the leading Nutrition, Health and Wellness Company
Introduction:  Nestlé Group   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nestlé Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Product and Brand   Portfolio
2. The industry's leading  R&D capability
R&D Global Network – 2009 Minneapolis Solon St. Louis + NRC St. Joseph Marysville Vittel Amiens Lisieux Beauvais Tours York Singen Shanghai Singapore Sderot Casa Buitoni Konolfingen Orbe Bev. Centre Orbe NRC Lausanne Beijing + NRC Queretaro Fremont Rzezsow CPW - Welwyn  Garden City 1     Science & Research Centre   27   PTC and R&D Centres 280  Application Groups CPW – Rutherglen Abidjan Broc CCE NRC Tokyo
3. Global Presence 
4. People, Culture, Values, Attitude
[object Object],[object Object],[object Object],[object Object],[object Object],Introduction:  Nestlé (Malaysia) Berhad
OUR MISSION
Our Business Strategy Creating Shared Value Creating Shared Value Nutrition | Water | Rural Development Compliance Sustainability
Our Focus - Consumers
Our vision of Nutrition, Health and Wellness Pleasure Balance Understanding
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nestlé Malaysia’s HALAL Facts
Pillars for Effective HALAL Implementation POLICY & STANDARDS COMMITMENT & DISCIPLINE CONTROLS & MONITORING
Nestlé Malaysia HALAL Policy As a responsible corporate citizen of Malaysia, we are mindful of our obligations to the country and its consumers. Nestlé Malaysia manufactures, imports and  distributes only products which have been  Certified “HALAL” by authorized certification  bodies.
Our Internal Controls to Monitor  Strict Compliance of HALAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Internal Controls to Monitor  Strict Compliance of HALAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Internal Controls to Monitor  Strict Compliance of HALAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The key messages: Halal Integrity: No compromise Halal is hygiene  & food safety A great demand Good for everyone Social responsibility Nestlé Internal Controls  Monitor Strict Compliance of HALAL
Nestlé Business in the main  Islamic  countries Number of factories  50 Companies/representative offices  62 Turnover 2008 in billion USD  5.2 Number of people  31,305 Gross fixed assets in billion USD  1.7
85 Halal-certified factories worldwide majority are in Asia-Oceania-Africa :
85 Halal-certified factories worldwide:  19 factories are certified in Europe
Strong Market Position in Asia, Oceania,  Africa & the Middle East
Nestlé Worldwide …  an extensive range of Halal products Popularly sought for as “Halal certified Food”: Culinary products Halal certification extends into Other Food and Beverage Categories Increase awareness
[object Object],Muslim migrants in EU countries (around 50 million) bring cultural diversity & popularity of ethnic foods with greater Halal awareness Growth in Halal food manufacturing & retailing, food service sector and the travel trade  Higher demand of Halal convenience food as lifestyles evolve
The European HALAL food industry is  worth USD 66.5 billion The biggest markets are France, Germany and the UK Halal range is sold through: Specialised wholesalers Small ethnic shops Modern trade - Carrefour, Tesco & Auchan Nestlé business is CHF 55 million Growing at 12 % per annum Reaching 10,000 shops with 150 products
HALAL Makes Good Business Sense Opportunities: 1.  Wins consumer trust & confidence 2.  Appreciated by non-Muslims for quality & safety 3.  Export potential as Nestlé Malaysia continues to expand its export business to over 50 countries worldwide with export  sales of RM689 million in 2009 4.  Improves innovation in product development 5.  Gives a competitive advantage over competitors who  are not Halal certified (Halal certification is voluntary,  not mandatory)
Challenges to Promote HALAL  Challenges: 1. Harmonization of global Halal standards to ensure consistency and build trust among the global Muslim population 2. Establish global accreditation of Halal logo to enhance credibility  and recognition among consumers 3. Surveillance and enforcement to weed out products displaying  unauthorized Halal logos 4. Encourage SMEs in the food industry to be strictly Halal  compliant to produce more and tap the global food market 5. Improve positive communication on HALAL practices for  better understanding of its benefits, particularly on quality and safety.
THE END Contact Nestlé Malaysia at: www.nestle.com.my TERIMA KASIH

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Peter Vogt, Halal-A Key Compenent of Nestle's Business Model_IHMC 2010, Day 1

  • 1. HALAL – A KEY COMPONENT OF NESTLE’S BUSINESS MODEL 5th INTERNATIONAL HALAL MARKET CONFERENCE: BRUNEI DARUSSALAM 5 June, 2010 Peter R. Vogt Region Head for Nestlé Malaysia / Singapore / Brunei
  • 2. AGENDA 1. Introduction to Nestlé 2. The Nestle HALAL Assurance System 3. HALAL – an Excellent Growth Opportunity
  • 3. ... captures the very essence of Nestlé and the promise we commit ourselves to everyday, everywhere as the leading Nutrition, Health and Wellness Company
  • 4.
  • 5.
  • 6. 1. Product and Brand Portfolio
  • 7. 2. The industry's leading R&D capability
  • 8. R&D Global Network – 2009 Minneapolis Solon St. Louis + NRC St. Joseph Marysville Vittel Amiens Lisieux Beauvais Tours York Singen Shanghai Singapore Sderot Casa Buitoni Konolfingen Orbe Bev. Centre Orbe NRC Lausanne Beijing + NRC Queretaro Fremont Rzezsow CPW - Welwyn Garden City 1 Science & Research Centre 27 PTC and R&D Centres 280 Application Groups CPW – Rutherglen Abidjan Broc CCE NRC Tokyo
  • 9. 3. Global Presence 
  • 10. 4. People, Culture, Values, Attitude
  • 11.
  • 13. Our Business Strategy Creating Shared Value Creating Shared Value Nutrition | Water | Rural Development Compliance Sustainability
  • 14. Our Focus - Consumers
  • 15. Our vision of Nutrition, Health and Wellness Pleasure Balance Understanding
  • 16.
  • 17. Pillars for Effective HALAL Implementation POLICY & STANDARDS COMMITMENT & DISCIPLINE CONTROLS & MONITORING
  • 18. Nestlé Malaysia HALAL Policy As a responsible corporate citizen of Malaysia, we are mindful of our obligations to the country and its consumers. Nestlé Malaysia manufactures, imports and distributes only products which have been Certified “HALAL” by authorized certification bodies.
  • 19.
  • 20.
  • 21.
  • 22. The key messages: Halal Integrity: No compromise Halal is hygiene & food safety A great demand Good for everyone Social responsibility Nestlé Internal Controls Monitor Strict Compliance of HALAL
  • 23. Nestlé Business in the main Islamic countries Number of factories 50 Companies/representative offices 62 Turnover 2008 in billion USD 5.2 Number of people 31,305 Gross fixed assets in billion USD 1.7
  • 24. 85 Halal-certified factories worldwide majority are in Asia-Oceania-Africa :
  • 25. 85 Halal-certified factories worldwide: 19 factories are certified in Europe
  • 26. Strong Market Position in Asia, Oceania, Africa & the Middle East
  • 27. Nestlé Worldwide … an extensive range of Halal products Popularly sought for as “Halal certified Food”: Culinary products Halal certification extends into Other Food and Beverage Categories Increase awareness
  • 28.
  • 29. The European HALAL food industry is worth USD 66.5 billion The biggest markets are France, Germany and the UK Halal range is sold through: Specialised wholesalers Small ethnic shops Modern trade - Carrefour, Tesco & Auchan Nestlé business is CHF 55 million Growing at 12 % per annum Reaching 10,000 shops with 150 products
  • 30. HALAL Makes Good Business Sense Opportunities: 1. Wins consumer trust & confidence 2. Appreciated by non-Muslims for quality & safety 3. Export potential as Nestlé Malaysia continues to expand its export business to over 50 countries worldwide with export sales of RM689 million in 2009 4. Improves innovation in product development 5. Gives a competitive advantage over competitors who are not Halal certified (Halal certification is voluntary, not mandatory)
  • 31. Challenges to Promote HALAL Challenges: 1. Harmonization of global Halal standards to ensure consistency and build trust among the global Muslim population 2. Establish global accreditation of Halal logo to enhance credibility and recognition among consumers 3. Surveillance and enforcement to weed out products displaying unauthorized Halal logos 4. Encourage SMEs in the food industry to be strictly Halal compliant to produce more and tap the global food market 5. Improve positive communication on HALAL practices for better understanding of its benefits, particularly on quality and safety.
  • 32. THE END Contact Nestlé Malaysia at: www.nestle.com.my TERIMA KASIH

Hinweis der Redaktion

  1. MMC – April 2008 P. Bulcke 05/06/10 07:58 We have the broadest and deepest portfolio in the industry. Through our products and services we can be part of people's live from morning to the evening, in every stage of their lives... With Nestlé Nutrition, we have now a 12 bio. CHF stronghold in science based advanced nutritional products. More than double the size of its next competitor. No other company in the industry has that reach.......
  2. MMC – April 2008 P. Bulcke 05/06/10 07:58 Innovation/Renovation is the driving force behind our vision and performance. Throughout the world we have unique R&D capabilities based on 1 Research Centre (NRC), 23 R&D Centers and 280 Application Groups, combined with 200 R&D projects with universities and research institutes. Additionally, our "open Innovation" model allows us to leverage the R&D capabilities of our major suppliers. This is a unique and strong competitive advantage, for us to leverage.
  3. MMC – April 2008 P. Bulcke 05/06/10 07:58 Nestlé has been present with products and operations in nearly every country of the world for many years. This has given us strong, time-tested management expertise, with deep understanding of local operational particulars and consumer expectations. This global presence – with depth and expertise – is unique and cannot be duplicated by any of our competitors.
  4. MMC – April 2008 P. Bulcke 05/06/10 07:58 Finally, the 4 th and most significant competitive advantage is our people with their culture, values and attitudes. Our way of working is guided by our Corporate Business Principles. Our way of behaving is reflected in the Management and Leadership Principles & Code of conduct . These are important elements of our unique Nestlé culture. "Nestlé on the Move" has given a new dynamism. Our people are motivated, hard-working, aligned and passionate about Nestlé – this is consistent in every market in the world. Our people represent the most important resource of our future success.