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Peter Vogt, Halal-A Key Compenent of Nestle's Business Model_IHMC 2010, Day 1
1. HALAL – A KEY COMPONENT OF NESTLE’S BUSINESS MODEL 5th INTERNATIONAL HALAL MARKET CONFERENCE: BRUNEI DARUSSALAM 5 June, 2010 Peter R. Vogt Region Head for Nestlé Malaysia / Singapore / Brunei
2. AGENDA 1. Introduction to Nestlé 2. The Nestle HALAL Assurance System 3. HALAL – an Excellent Growth Opportunity
3. ... captures the very essence of Nestlé and the promise we commit ourselves to everyday, everywhere as the leading Nutrition, Health and Wellness Company
8. R&D Global Network – 2009 Minneapolis Solon St. Louis + NRC St. Joseph Marysville Vittel Amiens Lisieux Beauvais Tours York Singen Shanghai Singapore Sderot Casa Buitoni Konolfingen Orbe Bev. Centre Orbe NRC Lausanne Beijing + NRC Queretaro Fremont Rzezsow CPW - Welwyn Garden City 1 Science & Research Centre 27 PTC and R&D Centres 280 Application Groups CPW – Rutherglen Abidjan Broc CCE NRC Tokyo
18. Nestlé Malaysia HALAL Policy As a responsible corporate citizen of Malaysia, we are mindful of our obligations to the country and its consumers. Nestlé Malaysia manufactures, imports and distributes only products which have been Certified “HALAL” by authorized certification bodies.
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22. The key messages: Halal Integrity: No compromise Halal is hygiene & food safety A great demand Good for everyone Social responsibility Nestlé Internal Controls Monitor Strict Compliance of HALAL
23. Nestlé Business in the main Islamic countries Number of factories 50 Companies/representative offices 62 Turnover 2008 in billion USD 5.2 Number of people 31,305 Gross fixed assets in billion USD 1.7
27. Nestlé Worldwide … an extensive range of Halal products Popularly sought for as “Halal certified Food”: Culinary products Halal certification extends into Other Food and Beverage Categories Increase awareness
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29. The European HALAL food industry is worth USD 66.5 billion The biggest markets are France, Germany and the UK Halal range is sold through: Specialised wholesalers Small ethnic shops Modern trade - Carrefour, Tesco & Auchan Nestlé business is CHF 55 million Growing at 12 % per annum Reaching 10,000 shops with 150 products
30. HALAL Makes Good Business Sense Opportunities: 1. Wins consumer trust & confidence 2. Appreciated by non-Muslims for quality & safety 3. Export potential as Nestlé Malaysia continues to expand its export business to over 50 countries worldwide with export sales of RM689 million in 2009 4. Improves innovation in product development 5. Gives a competitive advantage over competitors who are not Halal certified (Halal certification is voluntary, not mandatory)
31. Challenges to Promote HALAL Challenges: 1. Harmonization of global Halal standards to ensure consistency and build trust among the global Muslim population 2. Establish global accreditation of Halal logo to enhance credibility and recognition among consumers 3. Surveillance and enforcement to weed out products displaying unauthorized Halal logos 4. Encourage SMEs in the food industry to be strictly Halal compliant to produce more and tap the global food market 5. Improve positive communication on HALAL practices for better understanding of its benefits, particularly on quality and safety.
32. THE END Contact Nestlé Malaysia at: www.nestle.com.my TERIMA KASIH
Hinweis der Redaktion
MMC – April 2008 P. Bulcke 05/06/10 07:58 We have the broadest and deepest portfolio in the industry. Through our products and services we can be part of people's live from morning to the evening, in every stage of their lives... With Nestlé Nutrition, we have now a 12 bio. CHF stronghold in science based advanced nutritional products. More than double the size of its next competitor. No other company in the industry has that reach.......
MMC – April 2008 P. Bulcke 05/06/10 07:58 Innovation/Renovation is the driving force behind our vision and performance. Throughout the world we have unique R&D capabilities based on 1 Research Centre (NRC), 23 R&D Centers and 280 Application Groups, combined with 200 R&D projects with universities and research institutes. Additionally, our "open Innovation" model allows us to leverage the R&D capabilities of our major suppliers. This is a unique and strong competitive advantage, for us to leverage.
MMC – April 2008 P. Bulcke 05/06/10 07:58 Nestlé has been present with products and operations in nearly every country of the world for many years. This has given us strong, time-tested management expertise, with deep understanding of local operational particulars and consumer expectations. This global presence – with depth and expertise – is unique and cannot be duplicated by any of our competitors.
MMC – April 2008 P. Bulcke 05/06/10 07:58 Finally, the 4 th and most significant competitive advantage is our people with their culture, values and attitudes. Our way of working is guided by our Corporate Business Principles. Our way of behaving is reflected in the Management and Leadership Principles & Code of conduct . These are important elements of our unique Nestlé culture. "Nestlé on the Move" has given a new dynamism. Our people are motivated, hard-working, aligned and passionate about Nestlé – this is consistent in every market in the world. Our people represent the most important resource of our future success.