2. The market grew by nearly 4% to a level of $80 billion USD World Toy Market (billion $) +3.6% -1.1%
3. Impact of the exchange rate fluctuations this year accounted for the change in market size Impact: $2.9bn World Toy Market (billion $)
4. 2009 toy revenues by region (billions of $) World Toy Market by Region (billion $) $23.382 -.6% $23.542 +4.5% $21.486 +2.0% $6.854 bn +11.1% $2.934 +1.1% $2.081 +35%
5. The changes by region are slow – North America and Europe becoming less important over time
7. No rank order changes until #9-Top 10 still represent 66% of total
8. Top 20 are the same as last year with a few instances of rank change due to currency fluctuations