Social commerce leverages social media to facilitate online buying and selling. It allows consumers to get opinions from friends on products and have synchronous shopping experiences similar to shopping in real life. Companies can create social storefronts and add online features to offline products to engage customers and offer additional value. Social networks also provide opportunities to gain insights between customer networks and vendors.
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4. Social Commerce is… a
transformation
“Just as e-commerce transformed retail,
social media transforms e-commerce
by changing people’s expectations.”
Mitch Joel - April 21, 2010 - Social Commerce Summit
26. Social Commerce… a definition
A subset of electronic commerce that involves using social media,
online media that supports social interaction and user contributions,
to assist in the online buying and selling of products and services.”
27. This has led to an answer to…
What do my friends think of this product?