Presentation on Pinterest and the value of SEO when the two are combined.

2. Who We Are
OUR BUSINESS
IS TO GET
YOUR BUSINESS
NOTICED
SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
Who We Are
OUR BUSINESS
IS TO GET
YOUR BUSINESS
NOTICED
SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA

3. Pinterest For Retail
o “When you look at what people are pinning, it’s more about who they
want to be in the future,” Tailwind CEO Maloney said, “which from a
marketer’s perspective is a dream come true.”
o And the smart marketers are trying to figure out ways to get their
product in front of Pinterest users — estimated to number more than
50 million, roughly 70% female. Tailwind quote

4. Demographics
o Are These Your Customers?
o What Questions Are They Asking
You?

5. What is SEO?
1. Find the right keyword phrases people are searching for.
2. Use those keywords on your website in page content, image names,
descriptions and urls.
3. Get links from other websites to yours, Google counts those as votes.

6. How Can Pinterest Help
o They find you on Pinterest through your products.
o They find you on Google because your pins and boards are optimized.
o The backlinks from Pinterest to your website help with SEO.

7. Get Started On Pinterest
o Optimize your profile and verify your website.
o Make it easy for people to pin your stuff.
o When you add your own pins do it via a link from your website not an
image on your desktop.
o Fill in a complete item description using the right keywords.

8. Get Started On Pinterest
o Name your images with a keyword that describes it in the way people
are looking for it: red-dog-leash.jpg not dsc5001.jpg
o Make more pins, categorize boards and collect more followers.
o Use rich Pins - https://developers.pinterest.com/rich_pins_product/Fill

9. Pinterest Products

10. What Keywords To Use?
o Listen to your customers, chances are they are asking Google the same
thing.
o Look at your competitors keywords. <right mouse click> view page source
o Poor man keyword research – Google Instant

12. Summary
o Think like a customer.
o Hang out where they like to hang out.
o Make it easy for them to find you and share your stuff with
their friends.
o Analyze your results.
o Be Successful!

13. o http://www.marketingprofs.com/charts/2015/26875/social-
network-data-usage-trends-demographic-profiles
o http://sproutsocial.com/insights/pinterest-seo-boost-
brands-discoverability/
o http://searchengineland.com/6-simple-tips-optimizing-
pinterest-search-pinterest-engineer-smx-204935
o https://www.pinterest.com/design1promote/
Resources

14. Who We Are
OUR BUSINESS
IS TO GET
YOUR BUSINESS
NOTICED
SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
OUR BUSINESS
IS TO GET
YOUR BUSINESS
NOTICED

15. CONTACT
1952 McDowell Road Suite 100
Naperville, IL 60653
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