Bruce Jones, CEO of Design & Promote presented the key elements of digital marketing for small businesses.

1. Digital Marketing:
The Small Business
Edition

2. o Websites
o SEO
o SEM
o Social Media
o Email Marketing
o Other Aspects of Digital Marketing
Digital Marketing Consists Of:

3. WEBSITE

4. o Users should know what you do within 3-5 seconds of entering your site
o Visually Appealing
o Easy to Navigate
o Calls-To-Action
o Contact Form
o Responsive Design
What Makes a Good Website?

5. SEO

6. SEO Basicso 1. Identify Keywords - Find out what keywords are being
used by people searching online – Google Keyword
Planner.
o 2. Use Keywords in your website.
o 3. Get Backlinks - Get links to your website from other
credible relative websites, these are like votes in Google’s
eyes.
o Measure Results – You cannot improve what you do not
measure.

7. Where To Use Keywords
o Page Titles & Descriptions
o Website Content
o Blog Posts
o Image Names & Alt Text Tags
o Company Descriptions on other sites

8. Backlinks
Why are they important?
o Google Counts Them As A Vote Or Citation
o Should Be Related To Your Site
o The Site With The Most (good) Backlinks Wins
Where do you get backlinks?
o Online Niche Directories
o Comments On Other Blogs
o Online Press Releases
o Marketing Articles & Guest Posts
o Social Media

9. SEM

10. “Search engine marketing (SEM) is a form of
Internet marketing that involves the promotion
of websites by increasing their visibility in
search engine results pages (SERPs)
primarily through paid advertising.”

11. Search/Shopping

12. Display/Video (Preroll)

13. SOCIAL MEDIA

14. Social Media Basics
o Be where your customers are
o Don’t try to be on too many
platforms if you can’t keep up
o Always be testing and
optimizing
o Don’t be too “salesy” and
engage with users
o Add new blog posts so you
have more to talk about

15. • Pay to be seen
• Many platforms are favoring paid social media (ex:
Facebook is making it harder for organic content to be
seen)
• An opportunity to be seen by more people and faster
than organic
• Should be used alongside organic posting
• Demographics and interests can be used effectively
Paid Social Media

16. EMAIL MARKETING

17. o You are 6x more likely to get someone to click-through to your
website via email than you are from Twitter (source).
o People are more likely to be interested in your message
because they have allowed you to email them. (Can-Spam
Law)
o The beginners Guide To Email Marketing
Why Email Marketing?

18. OTHER

19. o Ecommerce
o Blogs
o Apps
What else is there?

20. ABOUT DESIGN & PROMOTE
• For more than 8 years we have been creating engine optimized
websites that convert more visitors into customers.
• When you work with us, you work with a team of experts in
graphic design, marketing, search engine optimization and
social media.
• View our portfolio here.

21. GET ON OUR LIST!
www.designandpromote.com/our-seminars/
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