The basics of SEO and using inbound marketing to pull in more customers

2. Our Team

3. • Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
What We Do

10. • Voodoo Magic
• Tricking Google or Other Search Engines
• Rocket Science
• Instantaneous
What Search Engine Optimization Is Not

11. Search Engine Optimization Is
• Cost Efficient – Leads Still Come In Once Done
• Reaches People Looking For Your Product or Service
• Takes Some Time – Not Instant Results
• Something You May Not Want To Be An Expert At

12. Increasing The Find Ability Of Your Business Online
What Search Engine Optimization Is

13. • Over 90% of websites have No SEO
• 67% of people use Google, 16% Bing, 12% Yahoo
• If Your Website Is Not “Sticky” You Will Miss Leads
SEO Facts

14. • Keywords - Find out what keywords are
being used by people searching online.
• Backlinks - Get links to your website
from other credible relative websites,
these are like votes in Google’s eyes.
• Measure Results – You cannot improve
what you do not measure.
SEO Basics

15. Identify Keywords
• Think Like A Customer
• Check Out Competition
• Google Keyword Tool
• How Many Competitors? search allintitle: keyword

16. Google Keyword Tool Example

17. Keyword Competitor Check

18. Places To Use Your Keywords
• Page Titles & Descriptions
• Website Content
• Image Names & Alt Text Tags

19. Backlinks – Why They Are Important
• Google Counts Them As A Vote Or Citation
• Should Be Related To Your Site
• The Site With The Most (good) Backlinks Wins

20. Backlinks – Where To Get Them
• Online Niche Directories
• Comments On Other Blogs
• Online Press Releases
• Marketing Articles & Guest Posts
• Social Media

21. Measuring Results
• Google Analytics, Statcounter, Clicky
• Number of Visitors, Keyword Searches, Websites
Came From and Bounce Rates
• SEO Book Toolbar - Rankchecker

22. If You Only Have 10 Minutes!
• Add a Keyword To Your Site Title
• Check Back In 2 Weeks

23. Now #1 For “Naperville CPA” And 18% Sales Increase

25. Our Own Website Traffic

26. • House Of Trucks
• Asado Coffee
• World Source
• Fletcher Asset Management
Sites without On-Page SEO

27. • Groh Works
• E-light Wizard
• Healthy Vending Solutions
• GF Sprague
Sites that aren’t doing it right

28. • Community Nurse
• Go Law Office
• Numina Group
• Eastgate Manor
Great On-Page SEO

29. Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce Jones – Joe Roppo
Design & Promote
www.DesignAndPromote.com
630-995-7109
bruce@designandpromote.com
1952 McDowell Rd Suite 100 Naperville IL 60563
Learn More