Presentation on how research institutions can embed engagement into their cultures. Developed by National Coordinating Centre for Public Engagement (www.publicengagement.ac.uk) and Cardiff University

1. Embedding Culture Change
Bruce Etherington
14th May

2. As such, this presentation is released under
Creative Commons licence of Attribution-Share
Alike 3.0 Unported
http://creativecommons.org/licenses/by-sa/3.0/

3. Different purposes…Different purposes…

4. Communities of
place & interest
The general
public
Community
organisations
Voluntary
orgs and
charities
NGOs
Social
enterprises
Businesses
Enterprise
agencies
Regional
strategic bodies
Regional /
national govt
Schools and
colleges
Public
engagement
Civic
engagement
Community
engagement
Business
engagement
Local
authorities
Different
publics…
Potential
stakeholders
or partners

5. WHY SHOULD RESEARCH INSTITUTIONS
CARE ABOUT ENGAGEMENT?

6. TRUST – how can
we build
confidence and
understanding with
our many
stakeholders?
ACCOUNTABILITY - how
can we demonstrate that
we are accountable for the
ways in which we spend
public money, and our
corporate responsibility?
RELEVANCE – how can we
ensure that our work is
‘tuned’ the needs of society?

7. 7
‘UK HE currently faces a
number of possible
futures. The most
positive of these would
see the increasing
integration of
institutional interest
with the wider public
good, placing
universities at the heart
of economic and social
advancement. ..’

8. KNOWLEDGE
EXCHANGE & SHARING
Increasing the two-way
flow of knowledge and
insight between the
university and wider society
PUBLIC ENGAGEMENT
WITH RESEARCH
Actively involving the public in
the research activity of the
institution
ENGAGED TEACHING
Developing teaching
activities which positively
impact on the community,
and enhance students’
engagement skills
SOCIAL RESPONSIBILITY
Seeking to maximise the
benefits that the institution
can generate for the public
The engaged
university

9. PUBLIC ENGAGEMENT
WITH RESEARCH
Actively involving the public in
the research activity of the
institution

10. UK research organisations have a
strategic commitment to public
engagement
Researchers are recognised and
valued for their involvement with
public engagement activities.
Researchers are enabled to
participate in public engagement
activities through appropriate
training, support and
opportunities.
The signatories and supporters of
this Concordat will undertake
regular reviews of their and the
wider research sector’s progress in
fostering public engagement across
the UK.
The Concordat describes four key
expectations of anyone they fund, listed in
the table to the right.

11. 11
A Economic impacts:
Impacts where the beneficiaries are usually the
NHS or private health care or agricultural
activity
A Commercial impacts:
Impacts where the beneficiaries are usually
companies, either new or established, or other
types of organisation which undertake activity that
creates wealth
A Impacts on public policy and services:
Impacts where the beneficiaries are usually
government, public sector, and charity
organisations and societies, either as a whole
or groups of individuals in society, through
the implementation of policies
A Impacts on society, culture and creativity:
Impacts where the beneficiaries are individuals,
groups of individuals, organisations or communities
whose knowledge, behaviours or practices have been
influenced
A Production impacts:
Impacts where the beneficiaries
are individuals (including groups of
individuals) whose production has
been enhanced
A Health and welfare impacts:
Impacts where the beneficiaries are individuals and
groups (both human and animals) whose quality of
life has been enhanced (or potential harm mitigated)
A Impacts on practitioners and services:
Impacts where beneficiaries are
organisations or individuals, including
service users involved in the development of
and delivery of professional services
A Impacts on international
development:
Impacts where the
beneficiaries are international
bodies, countries,
governments or communities
D Economic
prosperity
Applying and
transferring the
insights and
knowledge
gained from
research to
create wealth in
the
manufacturing,
service, creative
and cultural
sectors.
D Public services Contributing to the
development and delivery of public services or
legislation to support the welfare, education,
understanding or empowerment of diverse
individuals and groups in society, including the
disadvantaged or marginalised.
D Policy making Influencing policy debate
and practice through informed
interventions relating to any aspect of
human or animal well-being
D Education Influencing the form or the
content of the education of any age group in
any part of the world where they extend
significantly beyond the submitting HEI.
D Civil society
Influencing the
form and content
of associations
between people or
groups to
illuminate and
challenge cultural
values and social
assumptions.
D Cultural life
Creating and
interpreting
cultural capital in
all of its forms to
enrich and
expand the lives,
imaginations and
sensibilities of
individuals and
groups.
D Public discourse
Extending the range and
improving the quality of
evidence, argument and
expression to enhance
public understanding of
the major issues and
challenges faced by
individuals and society.
A Impacts on the environment:
Impacts where the key beneficiary is
the natural or built environment
Culture and society
Economic and
commercial
Health and welfare
Environment
Practitioners and
services
Public policy and services
Impact domains
www.publicengagement.ac.uk
Panel A Panel D
KEY

12. The Researcher
Development
Framework

13. Embryonic Developing Gripping Embedded
Mission
Leadership
Communication
Support
Learning
Recognition
Staff
Students
Public
PURPOSEPROCESSPEOPLE