Smart Marketing Principles

SMART MARKETING
PRINCIPLES

Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

1. Starting
Point
If you have..
LEADS

You can make..
SALES

..resulting in..
PROFIT


1. Starting
Point
If you have.. Provided that you:
LEADS
Build a:

You can make.. RELATIONSHIP
SALES
AND

..resulting in..
Offer a:
PROFIT
UNIQUE EXPERIENCE

2. The Relationship

 Meet

 Know

 Like

 Trust

People buy from People: who they trust


3. Repeat Customers
 Attract customers (convert from leads into customers)

 Make them HAPPY customers (relationship +
unique experience)

 Convert them to REPEAT customers
(easiest, most profitable)

= PROFITABLE RECURRING INCOME

4. Have A Plan

First comes thought; then organization of
that thought, into ideas and plans; then
transformation of those plans into
reality. The beginning, as you will
observe, is in your imagination.

Napoleon Hill: Think & Grow Rich


4. THE 6 ‘P’s IN
PROFIT
 PLAN
 PRIORITISE Product creation
 PRODUCE


4. THE 6 ‘P’s IN PROFIT
 PLAN
 PRIORITISE Product creation
 PRODUCE
 PUBLISH
 PARTICIPATE Marketing
 PROMOTE
= PROFIT!

5. STRATEGIC
Planning
 Mission – What is your big picture?
 Objective – Define your targets
 Strategy – How?
 Tactics – Be specific
 Infrastructure – Sites, services,
 Competencies – DIY? Outsource?


6. The Sales Funnel


7. Use the Sales Funnel

Frontend
1000 x £27 = £27,000
Front End
1,000



Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £ 9,700
Upsell 1 (100)



Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £9,700
Upsell 1 (100)

Upsell 2 (10) Upsell 2
10 x £497 = £4,970



Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £9,700
Upsell 1 (100)
Upsell 2
Upsell 2 (10) 10 x £497 = £4,970

Total = £41,670



Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £9,700
Upsell 1 (100)
Upsell 2
Upsell 2 (10) 10 x £497 = £4,970

Total = £41,670
+64.7% from the same traffic

8. Start at the ….



………………..END



………………..END
Plan & produce the whole cake
first before you start selling slices.



………………..END
Plan & produce the whole cake
first before you start selling slices.

Easier, quicker and cheaper to provide
slices from a cake than to build a cake from
slices.
Building your business in bits
diverts your effort from marketing.


Smart Marketing
Principles
1. Leads - sales – profit
2. The relationship + the experience
3. Building – happy, repeat customers
4. Have a Plan
5. Have a Big, Strategic Plan!
6. Understand the Sales Funnel
7. Use it!
8. Start at the …End


Remember
It’s not about you..
..it’s about your customer.


Questions


Smart Marketing Principles

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