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Alice
1. Experience the world through the rabbit hole.
by Bruna Calheiros
Thursday, June 27, 13
2. About me
Hi, I’m Bruna Calheiros!
Digital strategist,
interactive designer,
traveler & chocolate lover
from São Paulo, Brazil.
Thursday, June 27, 13
3. A little more about myself and the inspiration for my thesis.
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9. - Before traveling people spend time researching about
where they are going, make plans, and create expectations.
Result: they live memorable moments.
Live memorable moments!
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10. Why don’t we do the
same in our city?
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11. Not so easy to find the
most interesting spots.
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18. Meet Alice!
A mobile application that
makes it easy to plan
extraordinary experiences by
providing handpicked,
unique activities.
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19. With Alice...
- Every time you go out, you have
an adventure.
- Easy to discover experiences
that are new, exciting, and
memorable in your city.
- Fast and painless to make
amazing plans.
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20. Instead of going to the same old
bar, you can learn how to brew
your own beer for a change.
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21. Watching a movie can become going to an interactive play.
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22. Why not have a unique brunch in a peanut butter factory?
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24. - Victor, 28, works in finance
- Has a girlfriend.
- Tends to go to the same places.
- Loves to try new things.
- Friends from other cities visit him.
- Likes to impress his guests.
User Scenario
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39. Process
User Experience Design
- Paper wireframe
- Digital wireframe
- Design photoshop
Web Development
- Front End: HTML/CSS
- Back End: Python
- Frameworks: Flask, Jinja
& MongoEngine
Branding
- Concept
- Development
- Research
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41. - Explore your city in a new way
- Discover hidden gems
- Small vacation at home: leave your routine for a day
- Good memories
Concept Development
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42. Why Alice?
- Bored little girl who goes looking for an
adventure, and discovers a spectacular world.
- She is impulsive and has a curious appetite
for the world around her.
Concept Development
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43. She is tempted to try new things and she goes for it.
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44. 60 different experiences on the database
First iteration - Geolocated activities
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45. - Based on moods and interests.
- You don’t need to know what you are specifically looking for...
Alice gives suggestions!
Final iteration - Organization focusing on the user
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