Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190 - Q1 2014 Research in Focus: Smartphones

Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops
below $190 - Q1 2014 Research in Focus: Smartphones
Published: May 2014
Price : US$ 3490
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Smartphone Sales to Reach 1.9bn in 2018
Summary
'Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190,' a new Research in Focus report
by Researcher, covers the global handset market, focusing on handsets. It was generated by
combining researcher analysis with information gathered from operators, vendors, and other
industry players as well as primary and secondary research from filings, press releases and regulatory
bodies. The report provides historical figures and forecasts on handset and smartphone unit sales,
revenues and ASPs across the globe from 2009 to 2018.
Key Findings
Global demand will continue to be strong for smartphones: Research forecasts a 13.7% CAGR in unit
sell-through from 2013 to 2018, resulting in a 2018 total of 1.9bn units. This trend is driven largely by
the projected decline of the average selling price at a -10.8% CAGR over the same period, reducing
the price to $189 in 2018.
By 2018, Asia-Pacific will be by far the largest market for smartphones, with over 54% of global
smartphone unit sell-through; China and India alone will account for just under 40% of the global
total.
By 2018, revenue from smartphone sales will account for 94.6% of total handset revenue,
highlighting an almost complete transition to the technology.
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sales@reportsandreports.com with your contact details and questions if any.

Synopsis
This Research in Focus report helps clients analyze and keep track of global handset, smartphone and
grey-market handset sell-through trends by country, vendor and region. Comparisons are made
across regions and across the forecast period, which goes through 2018. The RIF report outlines the
main drivers of growth and decline over the period and shows some of the most significant and
exciting smartphone models slated for release in 2014. It analyzes both overall handset and
smartphone market shares by vendor, with a forward-looking discussion of the projected positioning
of the major market players.
Additionally the report includes an analysis of the smartphone OS competitive landscape covering
2011 through 2018. It examines historical and forecast revenue from the handset market as a whole
as well as smartphone market revenue, outlining historical and projected trends globally and by
region. It also discusses average selling price trends both globally and on a regional basis. The report
provides 10 years of historical data and projections for smartphones for 14 markets around the
world, with a Microsoft Excel file that contains all the data referenced in the report.
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. The report provides an analysis of the drivers behind these historical numbers and forecasts, based
on information provided by smartphone vendors, telecom operators and regulatory agencies as well
as information from secondary sources. Finally, the RIF report offers important insights into the
differences between emerging and developed market trends.
Reasons To Buy
This Research in Focus report provides a five-year forecast of both the handset and smartphone
market in terms of unit sell-through and revenue, developed using Research's rigorous bottom-up
modeling methodologies, to enable executives to effectively position their companies for growth
opportunities and emerging trends in demand for their products.
A detailed analysis of the market shares of handset and smartphone device vendors, including
market share in terms of device sell-through as well as market share in terms of smartphone OS for
the years 2011 through 2018, helps executives examine the drivers behind market performance to
understand best practices, formulate competitive strategies, assess evolving threats and make
informed investments.
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Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190 - Q1 2014 Research in Focus: Smartphones

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Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190 - Q1 2014 Research in Focus: Smartphones