Everyone is talking about startups in Algeria and Africa. the objective is to set up the necessary mechanisms for the advent of ecosystems promoting entrepreneurship and startupping. economically speaking all regions of the planet are in an accelerated logic to have their start-ups that are valued at more than one billion US dollars: a unicorn. What about Africa? In this communication we describe what we are doing to see a strong ecosystem in Algeria emerge, and how we are thinking to be a model for the region.

1. “Can Africa Have Its
First Unicorn? “
By Mr Karim Brouri | Ceo & Founder Of Brenco
E&c - Management Researcher Dba At Isgp
Algiers – Kbrouri@brenco-algerie.Com :
Communication At The National Scientific Conference On
Start-ups In Algeria “Between The Search For A Financing
Mechanism And The Implementation Of An Employability
Strategy”
Maison De L‘entrepreneuriat
De L’universite Ali Lounici Blida 2

2. 2
Nous proposons de définir la startup comme étant :
« UNE TPE/PME QUI A CONÇU, PROTOTYPÉ ET ÉTABLI LA PREUVE DE CONCEPT, D’UN PRODUIT
OU D’UN SERVICE, TECHNOLOGIQUE OU NON, NUMÉRIQUE OU NON, SUR UN MARCHÉ À FORT
POTENTIEL DE CROISSANCE ÉCONOMIQUE ET QUI EST À LA RECHERCHE DE SON BUSINESS
MODEL SCALABLE »
et qui sera identifiée sur la base des critères suivants :
o avoir une existence juridique morale,
o son existence juridique ne dépasse pas huit (08) ans à compter de la date de sa constitution,
o ses ressources humaines, son total bilan et son chiffre d’affaire annuel ne dépassent pas les plafonds suivants :
▪ Un effectif ne dépassant pas cent (100) salariés,
▪ Un total bilan ne dépassant pas (90) millions de dinars algériens,
▪ Un chiffre d’affaire annuel ne dépassant pas (90) millions de dinars algériens.
o son capital est détenu à plus de 2/3 par des personnes physiques algériennes, des sociétés d’investissement à capital
risque de droit algérien, ou des sociétés privées ou publiques de droit algérien.
o son business modèle est à forte dimension innovante idéalement technologique,
o son activité est à fort potentiel de croissance économique.
START-UP ?
“Can Africa Have Its
First Unicorn? “
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com

3. 3
JUMIA ?
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
“Can Africa Have Its
First Unicorn? “

4. 4
JUMIA ?
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
Sacha Poignonnec
Jérémy Hodara
2012 2019
Lagos Wall Street
“Can Africa Have Its
First Unicorn? “

5. 5
JUMIA ?
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
Sacha Poignonnec
Jérémy Hodara
2012 2019
Lagos
700 M
28 M
4%
10 MILLIONS
de colis livrés en 2018
800 MILLIONS $
levés dont 200M en bourse
en 2019
Rocket Internet, MTN,
Millicom, AXA,
Goldman Sachs,
Orange, CDC Group
Pernod Ricard, MasterCard
149,6 MILLIONS $
Chiffre d'affaires en 2018
195,2 MILLIONS $
Pertes en 2018
41 % ESTIMÉS
de commandes inabouties ?
“Can Africa Have Its
First Unicorn? “

6. 6
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
FORBES AFRICA’S BILLIONAIRES ?
“Can Africa Have Its
First Unicorn? “

7. 7
START-UP ?
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
FORBES AFRICA’S BILLIONAIRES ?
“Can Africa Have Its
First Unicorn? “

8. 8
START-UP ?
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
FORBES AFRICA’S BILLIONAIRES ?
“Can Africa Have Its
First Unicorn? “

9. 9
START-UP ?
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
FORBES AFRICA’S BILLIONAIRES ?
“Can Africa Have Its
First Unicorn? “

10. 10
START-UP ?
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
FORBES AFRICA’S BILLIONAIRES ?
“Can Africa Have Its
First Unicorn? “

11. 11
MARKET SIZE
“Can Africa Have Its
First Unicorn? “
By Mr Karim Brouri | Ceo & Founder Of Brenco E&c - Management Researcher Dba
At Isgp Algiers – Kbrouri@brenco-algerie.Com
484,175 M1 319,246 M
20 M
4%
58 M
4%

12. “Can Africa Have Its
First Unicorn? “
By Mr Karim Brouri | Ceo & Founder Of Brenco
E&c - Management Researcher Dba At Isgp
Algiers – Kbrouri@brenco-algerie.Com