2. LinkedIn’s findings are based on the largest
survey of talent acquisition leaders in the world
4,125
recruiting leaders
31
countries
14
industries
#hiretowin
4
years
3. Based on LinkedIn’s Global Recruiting Trends survey
4 recruiting trends to build into your 2015 plan
2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
4. 2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey
4 recruiting trends to build into your 2015 plan
6. Percent of recruiting leaders projecting hiring increase in 2015
Most regions are optimistic about hiring volume
North
America
Europe
Asia
Brazil
30
40
50
60
70
80
2011 2012 2013 2014
#hiretowin
8. The global economy is expected to pick up
speed … strengthening to 3.4 and 3.5 percent in
2015 and 2016, respectively.
World Bank Global Economic Prospects, June 2014
#hiretowin
9. Prepare to compete for talent in 2015
Next steps for your strategic planning
1. Inform your executives about
increasing competition for top talent
2. Use data to quantify talent pools
and supply-demand
#hiretowin
10. 2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey
4 recruiting trends to build into your 2015 plan
11. 64%
Of global talent leaders believe
they’re not doing a great job
tracking ROI on sources of hire
#intalent
12. % ranking as top metric for tracking recruiting team performance
Quality is the most valuable hiring metric
18%
25%
44%
0% 10% 20% 30% 40% 50%
Hiring manager
satisfaction
Time to fill
Quality of hire
#hiretowin
13. College recruiting
Company career
website
CRM system
Diversity recruiting
programs
Referral programs
General career fairs
General social
media
Internal hires
Internet job boards
Internet resume
databases
Other
Print/trade journals
RPO’s, contingency
& staffing agencies
Social professional
networks
ATS/internal
candidate database
0%
10%
20%
30%
40%
50%
0% 10% 20% 30% 40% 50% 60% 70% 80%
‘Career-centric’ online media are core sources
Quantity of hires: top sources
Qualityofhires:topsources
#hiretowin
14. College recruiting
Company career
website
CRM system
Diversity recruiting
programs
Referral programs
General career fairs
General social
media
Internal hires
Internet job boards
Internet resume
databases
Other
Print/trade journals
RPO’s, contingency
& staffing agencies
Social professional
networks
ATS/internal
candidate database
0%
10%
20%
30%
40%
50%
0% 10% 20% 30% 40% 50% 60% 70% 80%
‘Career-centric’ online media are core sources
Quantity of hires: top sources
Qualityofhires:topsources
#hiretowin
17. Get value from your online sources in 2015
Next steps for your strategic planning
1. Focus on ‘career-centric’ online
sources rather than broad-appeal
sources
2. Measure ROI across sources of hires to
inform your investment strategy
3. Define quality hires for your company
(i.e. top performers, retention, hiring
manager satisfaction)
4. Structure and train your team for both
outbound sourcing and inbound job
application management
#hiretowin
18. 2 Career-centered online media are top sources of quality hires
1 Prepare for growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey
4 recruiting trends to build into your 2015 plan
19. Biggest obstacles to landing talent in 2015 will be
competition & compensation
20%
25%
30%
35%
40%
45%
50%
2012 2013 2014
Competition
Compensation
Lack of interest in
our employer
brand
Location
%globalcompanies
#hiretowin
20. Percent of recruiters saying that ‘employer brand’ …
Companies value employer brand and their
actions are catching up
0
25
50
75
100
has significant
impact on hiring
is a top priority has enough
resources
is measured
43%
36%
75%
56%
#hiretowin
21. % ranking channel as most effective in promoting employer brand
Top 4 channels for promoting employer brand
30%
40%
50%
60%
70%
80%
90%
2012 2013 2014
Company website
Online professional
networks (e.g.,
LinkedIn)
Friends/family, word
of mouth
Social media (e.g.,
Facebook, Twitter)
#hiretowin
22. 76%
of job applicants viewed an
employee’s LinkedIn profile
in the last 6 months
#intalent
23. Boosting employer brand investment in 2015
Next steps for your strategic planning
1. Benchmark your employer brand budget
against other HR investments — is employer
brand funded in line with priorities?
2. Craft tailored messages for different talent
pools, both 1:1 and 1:many
3. Leverage your employees as ambassadors;
their profiles are another brand touch point
4. Partner with marketing to create content that
will keep you top of mind with professionals
#hiretowin
24. 2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey
4 recruiting trends to build into your 2015 plan
25. 75% of the talent pool is passive yet only 61%
of companies recruit passive candidates
#hiretowin
75%
Passive
candidates
61%
Companies
recruiting passive
candidates
26. Top ‘up-and-coming’ recruiting trend for selected geographies
Different countries see a different future
Australia, India, South Africa
Improved candidate & job matching
USA, Canada, Mexico & Brazil
Improved candidate & job matching
Germany, Italy, Netherlands
Recruiting becoming more like marketing
Belgium
Remote workforce options
China
Using “big data” to
predict future talent
needs
#hiretowin
27. Matching candidates to jobs has global appeal
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Using in-
house
marketing
to advertise
our
employee
experience
Recruiting
becoming
more like
marketing
Focusing
on referrals
as a
primary
source of
talent
Using "big
data" for
predicting
future
talent
needs
Improved
candidate
and job
matching
Defining
and
measuring
the quality
of our hires
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Improved
candidate
and job
matching
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Proving
ROI for our
recruiting
tools
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#hiretowin
28. Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Using in-
house
marketing
to advertise
our
employee
experience
Recruiting
becoming
more like
marketing
Focusing
on referrals
as a
primary
source of
talent
Using "big
data" for
predicting
future
talent
needs
Improved
candidate
and job
matching
Defining
and
measuring
the quality
of our hires
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Improved
candidate
and job
matching
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Proving
ROI for our
recruiting
tools
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#1
Improved candidate and job
matching
#hiretowin
Matching candidates to jobs has global appeal
29. Better candidate & job matching with LinkedIn:
2015 Fit-based search in LinkedIn Recruiter
Economic Graph Data
Recruiter Search
Fit-based search
Fit-based search
Prioritizes candidates based on:
1. Similarities to your
employees
2. Behavioral interest in your
company
#hiretowin
30. Plan for the future: better job & candidate
matching
1. Optimize your job posts using industry-
standard keywords for efficient matching
2. Identify attributes in your quality
employees so you know which quality
hires to go after
Next steps for your strategic planning
#hiretowin
31. Based on LinkedIn’s 2015 Global Recruiting Trends survey
4 trends to build into your 2015 plan
2 Career-centered online media are top sources of quality hires
1 Prepare for growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
32. Newly Released: 2015 Global Recruiting Trends
4th Annual report based on the largest survey of recruiting leaders in the world
http://lnkd.in/2015recruitingtrends
