Presented in partnership with the Chicagoland Chamber of Commerce, Broker Savant on Thursday, June 13th. Learn the marketing tips and tricks startups use to stretch their marketing budget and create a serious return on investment. Presented by Cate Conroy, CEO & Founder of Conroy Media Group, you will have a chance to learn all of the inside marketing tips and tricks that startup marketers use to make every dollar count. You'll learn: - How to establish a baseline for your marketing goals - The steps to understanding and reaching your target audience - Tools you need to create content that connects with your audience and generates business - Analytics tools and important shortcuts to save you time when analyzing results Attendees will leave with a strategy they can implement immediately to start seeing an ROI on their marketing efforts.

1. Bootstrap Your Way To
Marketing ROI
Marketing tips & tricks from
startup marketer Cate Conroy
Presented by
@Cate #BoostrapROI @BrokerSavant

2. Marketing Structure
Brand Story
Data
Content
Social
Media
PR Email
Direct
Mail
Audience
@Cate #BoostrapROI @BrokerSavant

3. Brand Story
Data
Content
Social
Media
PR Email
Direct
Mail
Audience
@Cate #BoostrapROI @BrokerSavant
Marketing Structure

4. Brand Story
Why?
Your audience needs to know who you are and why they
should work with you.
How?
• Branding package
• Onliness statement
• Mission statement
@Cate #BoostrapROI @BrokerSavant
Marketing Structure

5. Brand Story
@Cate #BoostrapROI @BrokerSavant
Marketing Structure

6. Brand Story
Onliness statement
“Our brand is the only _______ that __________.”
Mission statement
Why are you in business?
What image do you want to convey?
What level of service do you provide?
@Cate #BoostrapROI @BrokerSavant
Marketing Structure

7. Marketing Structure
Brand Story
Data
Content
Social
Media
PR Email
Direct
Mail
Audience
@Cate #BoostrapROI @BrokerSavant

8. Marketing Structure
Data
Why?
You need to know what works and what doesn’t.
How?
• Google Analytics & Solutions Gallery (free)
• Clicky (free up to 3,000 daily pageviews)
• Kissmetrics (paid)
• Informly (paid)
@Cate #BoostrapROI @BrokerSavant

9. Marketing Structure
Data
Goals?
- What are you hoping to achieve?
- How will you know when you’ve been successful?
- What metrics will track your progress?
- Which system tracks those metrics?
@Cate #BoostrapROI @BrokerSavant

10. Marketing Structure
Brand Story
Data
Content
Social
Media
PR Email
Direct
Mail
Audience
@Cate #BoostrapROI @BrokerSavant

11. Marketing Structure
Content
Why?
You need to communicate your brand story to your
audience & begin a conversation.
How?
• Audience Personas
• Communications Roadmap
• Thematic & Editorial Content Calendars
@Cate #BoostrapROI @BrokerSavant

12. Marketing Structure
Content
Content Calendar
@Cate #BoostrapROI @BrokerSavant
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Topic 1 Title,
Author
name
Title,
Author
name
Topic 2 Title,
Author
name
Topic 3 Title,
Author
name
Topic 4

13. Marketing Structure
Brand Story
Data
Content
Social
Media
PR Email
Direct
Mail
Audience
@Cate #BoostrapROI @BrokerSavant

14. Marketing Structure
Social
Media
PR Email
Direct
Mail
Why?
Communicate via your audience’s preferred channel – not
yours.
How?
• Distribution Strategy
• Hootsuite (free), SproutSocial (paid)
• Express Pigeon, MailChimp, Constant Contact
• PR Firm
@Cate #BoostrapROI @BrokerSavant

15. Marketing Structure
Social
Media
PR Email
Direct
Mail
@Cate #BoostrapROI @BrokerSavant
URL Target
Audience
Enewsletter? LinkedIn? Twitter? PR
www.abc.co
m
Mary
Marketer
Yes No Yes
#Hello
Yes:
CMO Mag
NYTimes
www.blogpo
st.com
Paul Product
Manager
No Yes Yes
#ProductDev
No

16. Marketing Structure
Brand Story
Data
Content
Social
Media
PR Email
Direct
Mail
Audience
@Cate #BoostrapROI @BrokerSavant

17. Marketing Structure
Audience
Why?
The relationship with your audience is like dating – you
need to treat them well, learn their likes/dislikes and be
respectful.
How?
• Talk to them.
• Surveys (Google Forms, SurveyMonkey).
• Analytics.
@Cate #BoostrapROI @BrokerSavant

18. Marketing Structure
Audience
Ask
1. What has been the best part of this month?
2. What has been the hardest part of this month?
3. What do you need?
@Cate #BoostrapROI @BrokerSavant

19. Marketing Structure
Brand Story
Data
Content
Social
Media
PR Email
Direct
Mail
Audience
@Cate #BoostrapROI @BrokerSavant

20. Marketing Structure
Repeat.
Often.
@Cate #BoostrapROI @BrokerSavant

21. Thank You.
BrokerSavant.com chicagolandchamber.org
@BrokerSavant @ChicagolandCmbr
ConroyMediaGroup.com
@Cate
@Cate #BoostrapROI @BrokerSavant

22. Links To Tools Mentioned:
Google Analytics – http://www.google.com/analytics
& Solutions Gallery - http://www.google.com/analytics/learn/solutions-
gallery.html
Google Drive – http://www.drive.google.com
Clicky – http://clicky.com/
Kissmetrics – https://www.kissmetrics.com/
Informly – http://inform.ly/
Hootsuite – https://hootsuite.com/
Sprout Social - http://sproutsocial.com/
Express Pigeon – https://expresspigeon.com/
Mail Chimp – http://mailchimp.com/
Constant Contact - http://www.constantcontact.com/
@Cate #BoostrapROI @BrokerSavant