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Wendy's Final Presentation

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Digital Marketing Strategy Marc Brody
History • Created by Dave Thomas • Opened in 1969 • Founded in Columbus, Ohio “Quality is our recipe”
Consumer Analysis Business Segment Fast Food Target Audience Parents & Their Children
Goals & Challenges • Move in Fast Food Rankings • Increase Product Quality • Promote Nutrition
Social Media Maintain a great online presence will lead to increase in profit
Wendy’s Adwords Use more detailed and specific KeyWords Pay Per Click Advertising Tracking Tools SAMPLE KEY WORDS Fast Food, Nutrition, Hamburger, Coupon
Order Online • First fast food restaurant to do this • Increase strong media presence
Budget 20% 30% 25% Facebook 15% Twitter Youtube 10% Blog Google
Measuring Success • Blog Click Rate • Facebook Fan Numbers • Twitter Hashtag Numbers • Youtube View Rates
Timeline • Participate in Social Media Year Round • Increase Purchases of adwords during Back to School 

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Wendy's Final Presentation