Week 05 wrapup

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broccolegames

AngelCube week 5 wrap up

Bildung Technologie Design

David Chiapoco
David Truong
Cyril Gaillard

THE WEEK JUST GONE...
The Business
•iPhone version rejected
• Found 100 persons to contact
(press, blogs)
•3 cross selling opportunities
created
•2nd potential school workshop/
feedback loop created
•ﬁrst talk with potential angel

CONVERSION RATE STEADY ?

Conversion rate over time

TIME TO OPTIMISE IN-APP PRICE

$

Downloads

Proﬁt projection at $3.99 for different conversion rates

TIME TO OPTIMISE IN-APP PRICE

$

Downloads
Proﬁt projection at $4.99 for different conversion rates

WHAT WE HAVE LEARNED
•We need to come up with test plan (Test Flight
good option but beta testers hard to ﬁnd)

•To have sustainable growth we need to increase
K-Factor

•Adding features is adding another ball to juggle,
another thing to maintain, market.
=>is it capturing value and/or creating value?

THOUGHTS ON 2 FEATURES

Convert features to capture value

THIS WEEK...
•Send press release
•Adding Facebook and Twitter with incentive to
share (give away free levels customisation)

•Adding more targeted metrics

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Week 05 wrapup

1. David Chiapoco David Truong Cyril Gaillard

2. THE WEEK JUST GONE... The Business •iPhone version rejected • Found 100 persons to contact (press, blogs) •3 cross selling opportunities created •2nd potential school workshop/ feedback loop created •ﬁrst talk with potential angel

3. CONVERSION RATE STEADY ? Conversion rate over time

4. TIME TO OPTIMISE IN-APP PRICE $ Downloads Proﬁt projection at $3.99 for different conversion rates

5. TIME TO OPTIMISE IN-APP PRICE $ Downloads Proﬁt projection at $4.99 for different conversion rates

6. WHAT WE HAVE LEARNED •We need to come up with test plan (Test Flight good option but beta testers hard to ﬁnd) •To have sustainable growth we need to increase K-Factor •Adding features is adding another ball to juggle, another thing to maintain, market. =>is it capturing value and/or creating value?

7. THOUGHTS ON 2 FEATURES Convert features to capture value

8. THIS WEEK... •Send press release •Adding Facebook and Twitter with incentive to share (give away free levels customisation) •Adding more targeted metrics

Week 05 wrapup

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Week 05 wrapup

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