2. THE WEEK JUST GONE...
The Business
•v1.1 available on app store
•Finished v1.2, with more features
to increase stickiness
•Gaddie pitch
•Blog launched
•Legals
3. THE WEEK JUST GONE...
The Marketing (free)
•Began populating our contact list/CRM (40+
parents/teachers)
•Game featured in important edu blog
•Testimonial from Texas Computer Education
Association (Recommended iPad app)
•Beta test group of 25+ parents in UK
•Game submitted to 20+ free review sites
•Small FB ad campaign to test ROI
4. THE WEEK JUST GONE...
The Game
•Features locked, begin porting to
iPhone
•Divide the size of game by 2
•Revamp of game levels &
questions planned
•LOTS of feedback from
customers to process
8. WHAT WE HAVE LEARNED
•Assumption: being featured (what’s hot) in Oz
would make us rich
•Highly ranked or featured in Australia is not going
to pay the bills
•Focus is key (product)
•Free marketing channels are hard to measure ROI
•Good customer service = tons of value for us
•Game needs to be < 20MB for iPad/iPhone
version