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By: Brian Glass Speech 104- Fall 2009 Chapter 3Making Decisions
Every day we make many decisions.  What time will I get up this morning? Will I be late to work if I go to the gym in morning? What will I eat this morning? Will I study today?
Involuntary Decision Making is when you allow your habitual nature to make decision s for yourself instead of making a conscious decision and mentally processing the message. In other words we respond without thinking. We use this method to conserve our higher mental functions for more challenging and demanding tasks. There are 4 distinct methods of “hidden persuaders” according to Vance Packard which influence our involuntary decision making. Visual Stimuli Accelerated Speech Embedded Images in a print advertisement Suggestiveness that would not normally be seen at first glance        Hidden messages gain influence from the fact that they circumvent the critical functions of the conscious mind. The unconscious mind is incapable of critical refusal of these subconscious suggestions. As Humans we make decisions two ways: ,[object Object]
Voluntary Decision Making,[object Object]
Authority Figures
Peer Influence
Groupthink
The Interpersonal need for Affection, Inclusion and Control,[object Object]
Position of Equilibrium As humans we want to be physically, mentally and socially comfortable. When we get “knocked off” of our stasis we look for companionship to get us back in a state of equilibrium. The only reason we communicate is maintain equilibrium or stasis. In critical thinking we don’t like to change our minds. Once we have made a decision, we get comfortable with that decision. Although new information may come along that contradicts our current thought, we dismiss it so we can maintain our comfort.
Decision Making and Probability ,[object Object]

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Brian Glass Making Decisions