Worksheet from the April 18, 2013 Revenue North Business Growth Conference in Colorado Springs, Colorado. Barry R McCann What's Next: Consumer and Business Trends Changing Our Lives -- and Your Market

1. What’s next?
Consumer and Business Trends
Changing our Lives – and Your Market
Trend Questions to ask Ideas to explore
Big Data 1. What data do you collect? • Take a deep dive into Web
Why? analytics – heat maps, paths to
purchase, A/B multivariate
2. What would happen if you testing, etc.
connected data that’s held in
separate databases now? • Integrate at least one database
with your core order system –
3. What data can you tie directly start easy, like, connect
to customer behavior? customer service notes with
order history.
4. What data could validate that a
particular prospect or customer • Start collecting data on
is worth spending money on? something related to operations.
Get a phone app for tracking
5. Could you make micro car mileage. Analyze your
improvements that add up to routes. Start planning more
big money if you could analyze efficiently.
more data?
• Explore using an integrated
Web site / ordering /
marketing / social media
platform
Presumerism 1. What business idea could you • Fund at least one new idea each
post to Kickstarter for funding quarter. Get used to the process
and feedback? and interaction.
2. What would you be willing to • Have a Shark Tank party:
give pre-launch adopters in pick five pitches from a
return for their support? crowdfunding site, let someone
pretend to be the entrepreneur
3. How could you express your and other be the investors. Pick
business plan in one page? a winner.
4. What questions would you want • Develop one focused new
to answer before you launched product or service – and post it
your new product or service? on a crowdfunding site.
5. What difference would it make
• Contact a successful
if you started your first business
crowdsourcer startup
using crowdfunding and

2. presumer feedback? entrepreneur. Interview and
learn.
Gamification 1. What game have you played • Go play some games online.
online that was connected to a
product brand? • Ask your customers if they
would play a game related to
2. Why did you enjoy it? your business.
3. In what ways could make your • Ask your customers what they
product or service fun? would do to make your
products and services fun, as it
4. Whom do you think a game relates to gamification.
would appeal to, as it relates to
your business?
• Develop one simple game you
could launch, end and analyze.
5. What would you want to gain
from a game if you launched
one for your business?
Genwhat? 1. What percentage of your • Rewrite your business plan to
customers fall into what target certain customers,
generation category? starting with age range and
related demographics.
2. If you looked at what
customers spend the most with • Create a marketing plan to
your business, what generation reach a specific generation you
would it be? typically don’t sell to.
3. Why do think the above • Assemble employees who
generation spends more than seem to fit the Millennial
others? profile. Ask them what they
think, what they would do
4. What could you do to appeal to differently if they were you.
other generations that have
spending power?
• Consider becoming more
involved in a charitable cause
5. How could lead employees
you’re passionate about.
differently if you considered
their generational differences?
Small 1. How much time do you spend • If you don’t have a
Screens with a smartphone or tablet? smartphone or tablet, go buy
one. Or both.
2. How would you change your
marketing approach if the only • Download and install the top
place you advertised and five business brand
interacted with customers was applications in the Apple App

3. on a smartphone? Store or Google Play Store.
3. What entirely new product, • Start using your smartphone
service or customer experience for all office functions – free
could you develop for a tablet or yourself from the desk and the
smartphone? PC. Avoid saying the word
“can’t.”
4. Say you ran a TV ad – what
would you want customers to do • Develop one new business
on their smartphones while they idea that only uses a
watched the ad? smartphone app.
5. What customer service
functions could you channel
toward tablets and smartphones?
See related slides at the Barry R. McCann LinkedIn page.
Prepared and copyrighted 2013 Barry R. McCann.
Contact: brm@barryrmccann.com
Twitter: @barryrmccann