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- 4. “ Inspiration exists, but it has to find you working” Pablo Picasso
- 8. “ Maintaining all five senses alert-especially the visual sense-is one of the keys to creativity.” (Marcarena San Martin, 55)
- 11. “ A fashion figure doesn’t have to be a fashion illustration, it only needs to clear about what it is you want to express.” (Marcarena San Martin, 72) http://www.flickr.com/photos/fashion_art/2163504219/ http://www.flickr.com/photos/20606337@N00/375608329/
Hinweis der Redaktion
- -Segway into the next slide -really opens up my whole project -fashion is about creativity but creativity is only useful if you’re working and you use it
- These are the steps of production I am going to explain. -explain that these are all necessary steps to complete a line It takes a total of 18 to 24 months to complete the entire process.
- The concept for a fashion line may be one of the most important aspects of it. Concept is what your line is supposed to try and show; a point or a story you’re trying to make The concept can come from anything or anywhere Usually sparked from an inspiration from something or an object
- -it is important to research the trends that are occurring especially when you are designing for a line a year ahead that its due. -obviously the season you are going to design for is important. It dictates what kind of clothing is being made. -The demographic is really important. Knowing who is buying your clothes, and who you want to buy your clothes makes all the difference. it ultimately is a big factor in what you’re designing.
- -You have to be alert and keep all senses open all the time -Like having an open mind, you have to observe and twist it into something you could use -the more alert and open you are to receiving things the more inspiration you will come across and the more creative you will be, ultimately making you successful.
- -observation and invention- you are free to just get your ideas out and onto the pad, based on what you observe you use it and make something -Lines and silhouettes dictate the general premise of the line
- -by drawing figures along with the garment it makes it “come alive” -you get a better idea of how the garment will most likely look when finished with it
- - by first drawing the figure without any features and without colors lets you make the sketch look more natural when designing the clothes on it.
- -This is an actual job that people have -they need to know this in advance because of how early you have to start designing a collection
- -Its just a continious cycle and this picture explains that -Items that people are wearing now like, midriff shirts were very popular in the sixties and the nineties
- -The raw materials have to be purchased first before starting any of the fabric design process -Designers, or a designers team have to come up with a print (if one is being used) first. -they have to figure out which material to use: cotton, silk, jersey, etc. -they have to pick the right color for material so that it’s fits the idea of the line, they can bleach and dye it. they submerge it in these bath type pools and will submerge the fabric for days -Any alternatives that can be used, for instance if you may pick silk as a fabric but for the amount that they’re buying it could be very expensive, so then they have to decide if they could use a less expensive fabric to do the same job.
- -it’s the first time a piece is made -its the general idea of what the garment is supposed to look like
- -pret-a-porter is what the fashion industry follows, it needs to be followed to a “T” -over time instead of just having 2 main collections, it has slowly transformed into having 6 collections consisting of main and pre-collections -being consistent is going to make you successful, the more consistent you are the more in demand your collections are going to be
- -Its shown in a showroom -you need to show the retailers and boutiques what you’ve got and you have to be able to sell them the idea -if you don’t show the collection to retailers in accordance with the pret-a-porter most clients won’t want to buy anything because they don’t want to take the risk
- -the pattern can be used over and over again-making it cost efficient. -mass production is key to this-it helps companies stay afloat because they can get their garments out to retailers and consumers faster -a pattern can be made or altered according to the style wanted. You can create many shapes, and volumes with them. -
- Instead of using a pattern to get a garment, you are putting the fabric right on the body to get the look desired.
- -when all of the finishing touches are being put on -mass production is usually apart of this. -anything can pretty much be done -any “extra” thing you see on a piece is “finishing”
- -the supplier of raw materials work with the manufacturer -actual input from the designer is not needed throughout the process
- -Fabric grading workers needed -measurements need to be taken in order be able to grade the pattern -done by reaaranging internal stitches, vertically and diagonally -Grading of a pattern is usually done on the computer, that way it can be mass produced, cost efficient.
- -all different types or working areas -workshops can be rented -suppliers make everything, the designer doesn’t -Same with the manufacturer, usually for mass production -Haus is when clothes are made within the company
- A brand needs to be recognizable a brand title will be used universally to identify a designer a logo is important- it makes the brand even more recognizable
- -These are all costly items -Fabric cost is determined by yardage -raw materials are bought in bulk -You need to pay the person and for the technology -shipping is pretty self-explanatory -Warehousing can get pretty expensive, you either rent or buy your own
- -this slide is really just an overview of the following slides about runway production
- The location is very important -The location should be attractive and easily accessible, you want people to want to come and location can sometimes influence one’s decision to show up. -It has to be able to accommodate the amount of people attending -The location needs to be able to hold the set and and everything that is needed for the show (speakers, chairs, lights, etc.) *the picture is showing a fashion show in Melbourne. This shows the different things that can be done depending on a location.
- -the theme has to be able to go along with the actual collection -the theme has to add to the experience -you want the audience to not only see the collection/theme but also “feel” it.
- -the music chosen needs to flow with the theme -Needs to reflect the mood of the clothing -Needs to get people to want to see the collection, adds to the ambiance of the collection and theme -Alexander Mcqueen video shows how this is done. Lady Gaga Bad romance
- -distributing through ones own store/boutique is the easiest way to go when first starting out -Buyers from retail stores come to the precollection showing to determine if they want to buy the collection and sell it in stores. -Or a agent or sales representative to go out and try to sell our collection to different stores.
- -set Building is the chairs, catwalk setup, and any structures that need to be builded. This can get very expensive. -The lighting contains building and money needs to be spent on that. -Employees are a must, you can’t do this alone. and a lot of employees are needed. Set builders, security, MC, etc. -Models are obviously important. Most Models average 500 dollars per show.
- -Without advertisement nobody would show up to a show -even word of mouth is a type of advertisement -Promotion should happen a few weeks to a month before a show -any type of media, especially radio and television are great for reaching out to an audience