SlideShare ist ein Scribd-Unternehmen logo
1 von 39
Downloaden Sie, um offline zu lesen
BRINN
HOW TOIMPROVEYOURWEBSITERESULTSWITHONESIMPLEFIX
BRINN
DOYOUFEELLIKEYOURWEBSITEISN’TGENERATINGASMUCH
BUSINESSASYOUWOULDLIKE?
BRINN
EVENWHENYOUMANAGETOATTRACT
AGOODAMOUNTOFTRAFFIC?
BRINN
WETHINKWEKNOW WHYTHISISTHECASE,
BECAUSEWESEEITEVERYDAY

BRINN
ANDWE’REWILLINGTOBETTHATTHEPROBLEM,
ISYOURCALL-TOACTION
BRINN
AQUICKLESSONFROM WIKIPEDIA:
“Acall-to-action,isabanner,button,orsometypeofgraphicortext
onawebsitemeanttopromptausertoclickitandcontinuedowna
conversionfunnel.Itisanessentialpartofinboundmarketingin
thatitactivelystrivestoconvertauserintoaleadandlaterintoa
customer.”
CALL-TO-ACTION
BRINN
NOW THINKABOUTYOURWEBSITE
BRINN
ITHASASIMPLE‘CONTACTUS’FORM,PHONENUMBERAND
EMAILADDRESS,BUTDOESITHAVEADDITIONALWAYSTO
MAKEANENQUIRY?
BRINN
IFNOTTHENTHISISYOURPROBLEM.

BRINN
HERE’SWHYTHESETRADITIONAL
CONTACTMETHODSCONVERTBADLY:
BRINN
YOU’REASKINGTOOMUCHFROM YOURCUSTOMER
ATANEARLYSTAGE
Itmightsoundcrazy
butintheonlineworld,
pickingupthephone
orcrystallizingyourorcrystallizingyour
thoughtsinacontact
form isabigstepfor
thecustomertotake.
Theymightwantto
knowmoreaboutyour
businessbutthey’re
notreadytojumpnotreadytojump
rightin.







?
?
?
?
?
?
?
?
BRINN
‘WHYSHOULDICONTACTYOU-WHAT’SINITFORME?’
Contactusformsare
incrediblyuninspiring
andtheyalmostalways
failtoanswerthe
all-importantquestion
of“what’sinitforme”.
Thinkaboutthis;how
oftenhaveyoufilledinoftenhaveyoufilledin
acontactusform totell
acompanyyouwantto
buyfrom them?

BRINN
YOU’REGETTINGTHECUSTOMERTODOALLOFTHELEGWORK
Atopsalespersonis
greatatdetermininga
customer’swants,
needsandfearsby
askingtheright
questions.Theproblem
isyourcontactform
isn’taskinganyisn’taskingany
questions–allit’sdoing
isaskingthepotential
customertosecond
guesswhatyouwantto
knowandtypingitout
intoalong-form
message.message.
BRINN
FOR99%OFPEOPLETHISISALLTOOMUCHLIKEHARDWORK

SOTHEYLEAVEYOURSITEANDGOELSEWHERE
BRINN

LEAVINGYOUFRUSTRATEDAND
STRUGGLINGTOFINDNEW BUSINESS
BRINN

THEGOODNEWSIS…
BRINN

NOW YOUHAVEIDENTIFIEDTHEPROBLEM,THESOLUTION
SHOULDBEEASYTOIMPLEMENT
BRINN
CALL-TO-ACTION
YOUNEEDTOCREATEACOMPELLINGCALL-TO-ACTION
BRINN

ITNEEDSTOANSWERAQUESTIONORIDENTIFYABURNING
NEEDTHATTHECUSTOMERHAS
BRINN
CALL-TO-ACTION
ANDITNEEDSTOCONTAINANEASY-TO-COMPLETEWEB
FORM THATASKSALLOFTHERIGHTQUESTIONS
BRINN

?
SOWHATDOESYOURCUSTOMERREALLYWANT
WHENTHEYCOMEONTOYOURSITE?
BRINN
customercocktail
YOUKNOW YOURCUSTOMERBETTERTHANUS
BRINN
BUTINOUREXPERIENCEITALMOSTALWAYSREVOLVES
AROUNDTHESEKEYQUESTIONS:
BRINN
HOW MUCHWILLTHISCOST?
AM IELIGIBLEFORTHISPRODUCTORSERVICE?
CANIHAVEMOREINFORMATIONTOHELPMEMAKEADECISION?
BUTINOUREXPERIENCEITALMOSTALWAYSREVOLVES
AROUNDTHESEKEYQUESTIONS:
BRINN

IFYOUCREATEACALL-TOACTIONAROUNDTHESECORE
CUSTOMERWANTS,THENYOUAREONTOAWINNER!
BRINN
SOENOUGHTHEORY,HERE’SHOW ITWORKSINPRACTICE:
BRINN
SOENOUGHTHEORY,HERE’SHOW ITWORKSINPRACTICE:
THESEAREEXAMPLESOFHOW WE’VEAPPLIEDTHISEXACT
THEORYONOURLIVEWEBSITES
BRINN
Whenleasingavanorcaroneoftheburningquestionsacustomer
hasisiftheyareeligibleforfinance.Weanswerthisquestionusinga
simplemulti-stepform.
DOIQUALIFY?
BRINN
Customerscomeontothissitelookingtobuybrandedgazebosfor
sportsandmarketingevents.Thecustomerwantstobeableto
customisetheirgazeboandknowexactlyhowmuchit’sgoingto
cost.Wemakethishappenusingthe‘configuremygazebo’
call-to-action.
CONFIGUREMYGAZEBO
BRINN
Customersonthissitemightnotbereadygetintouchdirectlybut
theydowanttotakethefirststeptowardsmakingabigpurchase.
Thiscall-to-actionallowscustomertodownloadafreedesignguide
inreturnfortheircontactdetails,providingawarmleadforthe
salesteamtoworkwith.
DOWNLOADTHEDESIGNGUIDE
BRINN
Thiscall-to-actionisreallynothingmorethanasimplecontactform
butwhatitdoesdifferentlyisaskthecustomerasetofsimpleand
specificquestionstomaketheprocessofmakingthatfirstcontacta
loteasier.
TELLUSABOUTYOURPROJECT
BRINN
THEACTIONABLETASK
BRINN
SPENDSOMETIMETODAYTHINKING
ABOUTYOURCUSTOMERS
BRINN
WHENYOU’RESPEAKINGTOPOTENTIALCUSTOMERS,WHAT
ARETHEQUESTIONSTHATAREASKEDMOSTOFTEN?
BRINN
BURNING
QUESTIONS
PERFECTCALL-TO-ACTION
HOW CANYOUTURNTHESEQUESTIONSINTO
ACOMPELLINGCALL-TO-ACTION?
BRINN2
1
3
NOTEDOWNATLEAST3IDEASFORYOURCALL-TO-ACTION
DOWNLOADMYGUIDE
BUILDMYQUOTE
CHECKIQUALIFY
BRINN

ANDIFYOUWANTSOMEFEEDBACKSENDTHEM OVERTO
ENGAGE@BRINNMARKETING.COM,WE’REHAPPYTOHELP
BRINN
THAT’SIT,THANKSFORVIEWINGOURPRESENTATION.
IFYOULIKETOJOINTHE3,000OTHERSWHORECEIVEAFREE
ACTIONABLEMARKETINGTIPEVERYWEEK,CLICKBELOW TOSUBSCRIBE
SUBSCRIBE

Weitere ähnliche Inhalte

Andere mochten auch (10)

Woman (John Lennon)
Woman (John Lennon)Woman (John Lennon)
Woman (John Lennon)
 
Hoja previa
Hoja previaHoja previa
Hoja previa
 
Trastornos alimenticiospp
Trastornos alimenticiosppTrastornos alimenticiospp
Trastornos alimenticiospp
 
safety1
safety1safety1
safety1
 
месячник безопасности
месячник безопасностимесячник безопасности
месячник безопасности
 
N 20160725 miguel angel garrido gallardo
N 20160725 miguel angel garrido gallardoN 20160725 miguel angel garrido gallardo
N 20160725 miguel angel garrido gallardo
 
Впустите в сердце доброту
Впустите в сердце добротуВпустите в сердце доброту
Впустите в сердце доброту
 
Lipoinflamación
LipoinflamaciónLipoinflamación
Lipoinflamación
 
модуль 2. учебные слайды
модуль 2. учебные слайдымодуль 2. учебные слайды
модуль 2. учебные слайды
 
字體之美[The Beauty of Chinese Typography]
字體之美[The Beauty of Chinese Typography]字體之美[The Beauty of Chinese Typography]
字體之美[The Beauty of Chinese Typography]
 

Ähnlich wie How To Improve Your Website Results With One Simple Fix

Ramazan işbaran assignment6
Ramazan işbaran assignment6Ramazan işbaran assignment6
Ramazan işbaran assignment6
Ramazan Işbaran
 

Ähnlich wie How To Improve Your Website Results With One Simple Fix (20)

Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for...
 
Junction Creative Solutions
Junction Creative SolutionsJunction Creative Solutions
Junction Creative Solutions
 
How To Drive Digital Success for MSMEs
How To Drive Digital Success for MSMEsHow To Drive Digital Success for MSMEs
How To Drive Digital Success for MSMEs
 
Inbound Marketing in retail: wat is het en hoe start je ermee?
Inbound Marketing in retail: wat is het en hoe start je ermee?Inbound Marketing in retail: wat is het en hoe start je ermee?
Inbound Marketing in retail: wat is het en hoe start je ermee?
 
Measuring Digital Advertising
Measuring Digital Advertising Measuring Digital Advertising
Measuring Digital Advertising
 
Brian birn baum print copywriting
Brian birn baum print copywritingBrian birn baum print copywriting
Brian birn baum print copywriting
 
Minimal Viable Campaign (MVC)
Minimal Viable Campaign (MVC) Minimal Viable Campaign (MVC)
Minimal Viable Campaign (MVC)
 
CLOSER TO BUSINESS
CLOSER TO BUSINESSCLOSER TO BUSINESS
CLOSER TO BUSINESS
 
Why Auto Dealers should Market /Sell On The Internet
Why Auto Dealers should Market /Sell On The  InternetWhy Auto Dealers should Market /Sell On The  Internet
Why Auto Dealers should Market /Sell On The Internet
 
Online Display Advertising: Its Quantified Affect on Organic Down-Funnel Acti...
Online Display Advertising: Its Quantified Affect on Organic Down-Funnel Acti...Online Display Advertising: Its Quantified Affect on Organic Down-Funnel Acti...
Online Display Advertising: Its Quantified Affect on Organic Down-Funnel Acti...
 
Digital Marketing 101 | The Basics You Need to Know
Digital Marketing 101 | The Basics You Need to KnowDigital Marketing 101 | The Basics You Need to Know
Digital Marketing 101 | The Basics You Need to Know
 
The Measure of CX
The Measure of CXThe Measure of CX
The Measure of CX
 
The New Customer Journey #RIMC15
The New Customer Journey #RIMC15The New Customer Journey #RIMC15
The New Customer Journey #RIMC15
 
Jrny Overview
Jrny OverviewJrny Overview
Jrny Overview
 
Zero to 1million
Zero to 1millionZero to 1million
Zero to 1million
 
Best supper affiliate system 2020
Best  supper  affiliate  system  2020Best  supper  affiliate  system  2020
Best supper affiliate system 2020
 
Ramazan işbaran assignment6
Ramazan işbaran assignment6Ramazan işbaran assignment6
Ramazan işbaran assignment6
 
Beyond the Obvious
Beyond the ObviousBeyond the Obvious
Beyond the Obvious
 
The future of content marketing
The future of content marketingThe future of content marketing
The future of content marketing
 
MODERN CUSTOMER JOURNEY
MODERN CUSTOMER JOURNEYMODERN CUSTOMER JOURNEY
MODERN CUSTOMER JOURNEY
 

Kürzlich hochgeladen

一比一原版帝国理工学院毕业证如何办理
一比一原版帝国理工学院毕业证如何办理一比一原版帝国理工学院毕业证如何办理
一比一原版帝国理工学院毕业证如何办理
F
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
ydyuyu
 
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Monica Sydney
 
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiAbu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Monica Sydney
 
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
AS
 
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsRussian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Monica Sydney
 

Kürzlich hochgeladen (20)

Best SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency DallasBest SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency Dallas
 
一比一原版帝国理工学院毕业证如何办理
一比一原版帝国理工学院毕业证如何办理一比一原版帝国理工学院毕业证如何办理
一比一原版帝国理工学院毕业证如何办理
 
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
 
20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdf20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdf
 
Mira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call GirlsMira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
 
Call girls Service Canacona - 8250092165 Our call girls are sure to provide y...
Call girls Service Canacona - 8250092165 Our call girls are sure to provide y...Call girls Service Canacona - 8250092165 Our call girls are sure to provide y...
Call girls Service Canacona - 8250092165 Our call girls are sure to provide y...
 
APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53
 
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
 
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrStory Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
 
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime NagercoilNagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
 
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiAbu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
 
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
 
Local Call Girls in Gomati 9332606886 HOT & SEXY Models beautiful and charmi...
Local Call Girls in Gomati  9332606886 HOT & SEXY Models beautiful and charmi...Local Call Girls in Gomati  9332606886 HOT & SEXY Models beautiful and charmi...
Local Call Girls in Gomati 9332606886 HOT & SEXY Models beautiful and charmi...
 
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
 
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...
 
Leading-edge AI Image Generators of 2024
Leading-edge AI Image Generators of 2024Leading-edge AI Image Generators of 2024
Leading-edge AI Image Generators of 2024
 
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsRussian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
 
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency""Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
 

How To Improve Your Website Results With One Simple Fix