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Dots 2016 - Prof. Vyv Evans, Linguistics professor and emoji expert at Bangor University
- 17. Some strategies for building brand awareness using emojis
• Link specific emojis to a brand, e.g., Taco Bell
• Use emojis as part of ordering system e.g.,
Domino’s pizza
• Set up bespoke emojis, e.g., Ikea, Coca Cola, O2
• Intervene in public discussion on emoji use,
e.g., TalkTalk
• Devise emoji ‘translations’ of English to make
communication easier, e.g., Barclays Bank
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