Jeff White ADL keynote on social media and internet marketing

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Kula Partners

Design

Make the secret a lot more trouble
than the trick seems worth.’
Teller
http://www.smithsonianmag.com/arts-culture/Teller-Reveals-His-Secrets.html
‘

IT’S BIGGER THAN
YOU THINK
Instagram photo by @connorrejay

World population in 2013
Mobile devices in 2013
>7billion
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Billion users on Facebook
Nearly 15% of the world
>1
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

Million mobile
Facebook users
680
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

Atlantic Canadian Social Media
use by age group
http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/

Gender differences
http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/

YOUR OWNED
MEDIA HOME
Instagram photo by @jillclow

MOBILE
Instagram photo by @ramblingamazon

INSTAGRAM
Instagram photo by @jaclyngallant

EMAIL
Instagram photo by @hannahthompson01

1. Your website is your home base and the only place
on the web that you control completely. Use it.
2. Optimize for mobile. Put hours, location, contact
info & HTML menu prominently on your site.
3. Claim your Google Local listing and include
important keywords on your site to be found.
4. Engage with your fans and dissenters via Twitter,
Facebook, Instagram, Yelp, etc. Be real.
5. Email marketing is a very powerful tool. Exploit it.

@brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhite
Thank you.

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Jeff White ADL keynote on social media and internet marketing

1. Bake The Marketing In @brightwhite | jeff@kulapartners.com cc 2013 | Creative Commons Attribution Sharealike A RECIPE FOR SUCCESS IN SOCIAL MEDIA AND INTERNET MARKETING

2. Make the secret a lot more trouble than the trick seems worth.’ Teller http://www.smithsonianmag.com/arts-culture/Teller-Reveals-His-Secrets.html ‘

4. IT’S BIGGER THAN YOU THINK Instagram photo by @connorrejay

5. World population in 2013 Mobile devices in 2013 >7billion http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

6. Billion users on Facebook Nearly 15% of the world >1 http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

7. Million mobile Facebook users 680 http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

8. Atlantic Canadian Social Media use by age group http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/

9. Gender differences http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/

10. YOUR OWNED MEDIA HOME Instagram photo by @jillclow

11. http://bishopscellar.ca

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16. MOBILE Instagram photo by @ramblingamazon

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23. SEARCH Instagram photo by @ellenandrews

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26. FACEBOOK Instagram photo by @kgetson

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30. TWITTER Instagram photo by @itsklsyyy

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34. INSTAGRAM Instagram photo by @jaclyngallant

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36. EMAIL Instagram photo by @hannahthompson01

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43. 5 TAKEAWAYS Instagram photo by @mimmiea

44. 1. Your website is your home base and the only place on the web that you control completely. Use it. 2. Optimize for mobile. Put hours, location, contact info & HTML menu prominently on your site. 3. Claim your Google Local listing and include important keywords on your site to be found. 4. Engage with your fans and dissenters via Twitter, Facebook, Instagram, Yelp, etc. Be real. 5. Email marketing is a very powerful tool. Exploit it.

45. @brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhite Thank you.