What is student experience and how can it be assessed and improved? This answers these questions with "pecha kucha" style presentation from a panel on architecture and education panel held at AIA NYC in August of 2019. Learn more about brightspot's student experience canvas featured in the presentation here: http://bit.ly/stuex_canvas

1. AIA NY
AUGUST 2019
Understanding Student Experience

2. 2brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
Who is brightspot?
We create smart strategy
to transform the higher
education experience by
connecting people,
places, and programs –
on campus and online.

3. 3brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
What is an experience?
a person’s interaction x time = experience
=XX
touchpoint

4. 4brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
What is student experience?
The composite of a student’s activities and
interactions with technology, spaces,
information, and other people, over time
– and how it affects them physically,
emotionally, and socially.

5. 5brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
What is NOT student experience?
Student Success is NOT student experience
(It’s a focus on the student and their persistence working toward
completion of a credential and placement in a career.)
Student Engagement is NOT student experience
(It’s the degree of student investment in their learning as measured
by their participation in educationally purposeful activities.)

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What is changing student experience?
Changing demographics, technology, and economics
are all forcing institutions adapt the way they engage
students from applicant to alum.

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What is broken with student experience?
Institutions commonly face crises of inclusion, navigation,
connectivity, wellness, completion, and staff silos.

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How can we improve this?
with the Student Experience Canvas!

9. 9brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
What is the Student Experience Canvas?
A tool to understand
and improve your
student experience by
considering students’
touchpoints along their
journey from applicant
to alum.

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What is a persona?
PERSONA
A persona is a research-
based, fictitious
character created to
concretely embody
specific characteristics
of a target user group
segment to inform
strategy and design.

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What are the phases in the student journey?
JOURNEY PHASES
Touchpoints/Channels:
• Apply
• Adjust
• Approach
• Advance
• Attain
• Affiliate

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What are the touchpoints for students?
TOUCHPOINTS
Touchpoints/Channels:
• Academic Programs
• Student Services
• Technology
• Campus Facilities
• Community and
Culture

13. EXAMPLE
CANVAS

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Case Studies
Academic
Programs
Student
Services
Educational
Technology
Campus
Facilities
Community
and Culture

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Improving Academic Programs
Innovation Lab (“iZone”) at University of Rochester
With Holt Architects

16. 16brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
Improving Student Services
A new integrated advising center at UVA
with Nalls Architecture

17. 17brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
Improving Technology
A new student portal at Portland State University

18. 18brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
Improving Campus Facilities
A playbook of spaces for a Liberal Arts College

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Improving Community and Culture
Tepper (School of Business) Building at Carnegie Mellon
with MRY Architects

20. 20brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
Where are you on the maturity curve for
understanding and improving experience?
Commit
Structure
Define
Assess
Compare
Discover
Improve
Sustain

21. 21brightspot | AIA NY Understanding Student Experience©2019 brightspot. All Rights Reserved.
Where can you get the Canvas?
bit.ly/stuex_canvas