1. Master Class Webinar Series:
Local SEO Check Up
Hello & welcome to the webinar. The
webinar will start in a few minutes.

3. Up-coming webinars
12th Dec Local SEO Check Up
15th Dec Local Search Rank Checker
✓1
17th Dec CitationTracker & CitationBurst
All webinars at 2pm EST / 11am PST

4. Agenda
✓ Overview (<5 mins)
✓ Packages & report credits (<5 mins)
✓ Setting up reports (5 mins)
✓ Analyzing reports (20 mins)
✓ Customizing reports (5 mins)
✓ APIs (<5 mins)
✓ Q&A

5. ‘SEO Check Up’
✓ Complete Local SEO Audit tool
✓ Generates SEO report in 15 mins
✓ 300 automated checks
✓ 6 areas of SEO covered
✓ Online & PDF reports
✓ White-label reports

6. How we gather data
✓ 100% BrightLocal technology
✓ Pull data from 20+ sources
✓ 90% scraping / 10% API
✓ Real-time + small cache

7. Who & when...
✓ Pitching to new clients
✓ Start of a new engagement
✓ Periodic ‘health’ checks

8. Packages & Reports

9. Packages & Reports
✓ Single Business 1 / month
✓ Multi Business 6 / month
✓ SEO Pro 20 / month
✓ Addon Packages - from $1/report

10. Setting-up Reports

11. Analyzing Reports

12. Summary scores
✓ Takes multiple factors into consideration
✓ Gives each factor a weighting
✓ Some factors absolute, some relative
✓ Score is compared vs. max possible
✓ Turn this in a ‘friendly’ value

13. Sample of scoring algo
Domain Authority 0-30 31-60 61-100
Points 1 3 6
Domain Auth. vs Less Equal More
Competitors
Points 0 1 3

14. On-site SEO - 2 parts
Code Content & Links
This studies the code of ‘Content’ looks for use of
your website and looks for keywords in both the
certain signals within the visible text & in the ‘meta’
code. content of site.
We then interpret those ‘Links’ are links within your
signals and determine if website & links which click
they are good or bad. outside your site.

15. Editing & White Label

16. Customizing Reports
Editing White Label
You can edit individual reports White-labelling your reports
online. This allows you to allows you to change the logo,
tweak results or to give a colors, introduction text.
report a custom, personalized
introduction. It also allows you to select which
sections of the report you want
These changes are unique to to show
each report.
These changes are universal to
all reports.

17. APIs
✓ Local directory look-up
✓ Google+ Local look-up
✓ Off-site SEO
✓ Social Media reporting

18. What are we working on
✓ Updated report styling
✓ Citation Report Section
✓ White-label report (Q1, 2013)

19. ThankYou

20. Questions?