1. Profile study 2015

2. Fix art house cinema’s are Cine Centre (Rixensart), Etoile (Jodoigne), Lumière (Brugge)
In digital transition are: Actor’s Studio (Brussels) Vendôme (Ixelles), Cartoon’s (Antwerpen), Sphinx and Studio Skoop (Gent)

3. • Audience of art house movies
• Face-to-face surveys + paper surveys
• N= 425
• Selection of 4 art houses: Vendôme, Cartoons, Studioskoop,
Kinepolis

4. Source : Art Pack Research Marketing Development 2015/ CIM 2014-2015
7,7
15,5
3,1
24,8
44,4
39,2
32,3
27,4
35,6
14,4
7,6
15,7
20,7
5,1 6,4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian
population
Moviegoer Art Pack
65+
55-64y
35-54y
18-34y
12-17y
Selectivity index 131 on
18-54 years old

5. 28,6
38,8
69,6
70,8
60,2
30,4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian
population
Moviegoer Art Pack
SG 3-8
SG 1-2
Selectivity index 243 on
highest social groups 1-2
Source : Art Pack Research Marketing Development 2015 / CIM 2014-2015

6. 4,8
13,7
31,8 37,7
26,4
6,6
29,6 31,1
21,6
11,1
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
80,0%
90,0%
100,0%
Always: once or
more per week
Very often: once
per 2 weeks
Often: once per 3
or 4 weeks
Now and then:
once per 2 or 3
months
Seldom: once
per 6 months or
less
Moviegoer Art Pack
36% goes to the movies
at least once every two weeks
Source : Art Pack Research Marketing Development 2015 / CIM 2014-2015

7. Audience of art house movies are 18+, highly educated, and goes to
the cinema on a frequent base
• Age: 18+ audience
75% 18-54 years old (index 130)
16% 55-64 years old
• Social groups 1-2
70% of audience: social groups 1 & 2 (index 248)
• Frequent moviegoers:
36% goes to the movies at least once per two weeks to cinema