The document discusses several case studies of branding campaigns that achieved significant results quickly. It describes a small city that saw a 500% increase in walk-in visitors within 12 months of launching a new brand identity, slogan, icons and posters. It also discusses a company that increased sales 20% in the first month after repackaging and a gourmet truffle maker that saw sales increase 300% in the first month after changing only its packaging. The document argues against claims that branding takes time to achieve results and shows these cases as evidence that impact can happen rapidly.

1. The problem with
BRANDING

2. That its results
will show up
EVENTUALLY

3. What about those
who need results
NOW?

4. Here are some
FACTS

5. When a small city
needed a new brand
to attract
TOURISTS

6. The following
branding increased
walk-in visitors
500%

7. It started with the
new identity and slogan

8. Then a series of
ICONS

10. Then a series of
POSTERS

15. We added some
MERCHANDISE

18. The end result was a
500%
in walk-in visitors
in the first 12 months
after the launch

19. The following
repackaging
increased sales
20%

21. In the first
MONTH

22. This company
increased
400%
in 3 years

27. And they still
GREW
for highest ever
year in 2008

28. And in this economy,
this next client saw
their highest sales in
2008

30. This gourmet truffle
maker saw sales
increase in the first
30 DAYS
(we’ll tell you how much soon)

32. Keep in mind,
there were
NO
new flavors.

33. There were
NO
new promotions.

34. There was
NO
new pricing.

35. There were
NO
new sales personnel.

36. There was
NOTHING
new except the
packaging on their
shelves.

37. SO HOW
MUCH?

38. In the first month,
sales of truffles
increased
300%

39. The next three months
saw each month
EXCEED
each previous
month’s sales

40. So, we did
MORE

42. About
20X
sales increase

46. We then
created some
SHAMELESS
promotion

52. So, if anyone tells you
some fluff about results
and branding, show
them this, and know it’s
NOT TRUE

53. That was the politically
CORRECT
way of saying it

54. Want to know more?
Visit
risingabovethenoise.com

55. Or buy the book that outlines
how it was all done at
blurb.com
(go to bookstore link, type in brier)

56. All designs and intellectual property
created by DBD International.
www.risingabovethenoise.com