Nick Fallon,

1. Building multi-platform
apps and tools for
professional audiences
@nickfallon

5. news
periodicals
research & analysis
data tools

6. Use Cases Analytical Strategic Executive
Info Pro
by User User User User
Current
awareness 1 3 4 4
Discovery
4 4 2 0
Consumption
0 4 3 1
Collaboration
4 4 2 1

7. Use Cases Desktop /
Phone Tablet TV
by Screen Laptop
Current
awareness 4 4 4 0
Discovery
3 4 4 1
Consumption
2 3 4 2
Collaboration
2 2 4 0

8. One service
*
Four screens
Many devices

9. Responsive
Native apps Web apps
design
News products
Various Sooner
Periodicals
All new/
refreshed
Research & products and
analysis sites
Task-specific
Later
apps only
2012 à
Data tools
Marketing &
--
ecommerce

10. Lloyd’s List &
Lloyd’s List Intelligence
Case study

13. Lloyd’s List
Touch-points Lloyd’s List
Intelligence
Print Daily --
ePaper (PDF) Daily --
Website Yes Yes
Newsletter Daily, Weekly --
Saved search alerts Yes Yes
RSS feed Yes --
Video channel Yes --
“Ask the Analyst” -- Yes

14. Lloyd’s List for iPhone & iPad
• v1 April 2011 (v2 August 2011)
• Built using Escenic mobile framework
• Downloads: 3k by Dec 2011
• Usage 50% iPhone; 50% iPad
• Average time: 1 to 5 mins
• Before 09:00 and after 18:00

21. The good
• Real-time updating
• Offline reading
• CMS integration
• Seamless access for subscribers
• Access by non-subscribers

22. The bad
• Poor social media interaction
• Lack of multimedia (and temporarily data)
• Ux and UI OK, not optimal
• 3rd party technical solution slow

23. Lessons?
• Iterate
• Test
• Integrate

24. The measure of success is not
whether you have a tough
problem to deal with, but
whether it’s the same problem
that you had last year
- John Foster Dulles