In this updated, session on social media tactics and tips you will learn the ins and outs of becoming a social media expert.

1. Become a Social Media
Expert in 60 Minutes
Bridget L. Brandt
Director of Marketing

2. http://about.me/bridgetlbrandt
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3. Agenda
• Goals For Social Media
• Why We Do It
• How to Be Social
• Listening for Leads In Social Media
– Linked In
– Twitter
– Facebook
– HootSuite
– Links
• Real World—Tips, Tricks, & Q/A
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4. Goals
• Increasing brand awareness.
• Research.
• Listen.
• Monitor.
• Engage.
• Build reputation.
• Leads.
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5. How To Be Social
• Listen
– Gain insight into our ―audience‖ customers, competitors, prospects, influencers.
– RSS feeds, Google Reader, Google alerts and tools like Hootsuite, Social Mention
• Share
– Links to content on our blog, website: whitepapers etc.
– Events or conferences you are attending and announcements in real time.
– Content from training/conference sessions: live tweet content, post something to Facebook,
etc.
– Videos or pictures of events – presentations, parties, customers, partners, employees etc.
• Engage
– Make comments, respond to mentions of @yourhandle. Ask questions. Help others connect
online. ―DM you should follow …‖
• Acknowledge
– Publicly recognize, give thanks, call out fans, followers, etc.
• Create
– Social media may be the engine for our marketing efforts, the fuel that powers it is CONTENT.
– Commit to creating content – your own blog posts, tweets etc.
• Promote
– Any actions that drive to our website, blog or related content even sales, marketing or training
events.
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6. YOU
Create &
Publish
Quality
Content
?
YOU Invite,
New Users
Share,
Discover
Engage,
Organically
Acknowled
Online
ge
―Users‖
Share &
YOU
Content,
Measures
Create
Links
Sites get
YOUR
traffic.
―Rep‖ is
Leads
Reinforced
Increase
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7. Who uses social networking at work?
Employees who access
social media at work
64% access SM sites are happier and MORE
via their mobile device. productive.
35% via their work
computer.
What do they use it
for?
- 10% personal
- 35% business
- 55% both
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8. Nearly 2/3 of US Internet users
regularly use a social network.
Source: Hubspot, 12/11
Be Consistent with Naming
• Examples online.
– Facebook –
www.facebook.com/SageNonprofit
– LinkedIn.
– www.slideshare.net/SageNonprofit
– www.twitter.com/SageNonprofit
– You Tube - SageNonprofit
– Participate in the community
forums and visit our blog
http://www.SageWords.net.
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9. Social Framework
6:1 Blog Forum Facebook Linked In Slideshare Twitter You Tube
Listen Daily Daily Daily Daily Daily Daily Daily
Share 3/week 1-2/Day
Engage 3/week 1-2/Day
Acknowledge 3-5/week 1-2/week
Promote 2/week 3/week
Create 3/week Daily 1 – 2/day 2/week 1/month 4-6/day 1/week
Measure
“Social media may be the engine for your marketing
efforts, the fuel that powers it is content.”
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10. Linked In
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11. Linked In – A Tale of Two Profiles
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12. Linked In Tips – Your Profile
1. Your profile is your introduction -
complete it.
2. Add a headline that
Add a communicates what you do vs.
Headline
your title. Think of keywords
colleagues or prospects would
use to find you in Linked In.
3. Add Summary & Specialties
make them client and industry
focused.
4. For each job experience:
answer who you help, problems
you solve & results achieved.
Add Summary &
Specialties 5. Use the space ―above the fold‖
to communicate whatever info
you want to give to sell yourself
or your services. You can list
your services, a summary of
12 clients helped, etc.

13. Linked In Groups Search 4
Groups Here
• Go to the Search bar at the top
left of the LI screen, select
―Groups‖ from the drop down and
type in your subject of interest. Once in the
• Linked In Groups enable you to ―Group‖ page,
select ―More‖ to
define how you participate in configure your
discussions and receive settings.
information. You can choose to
login and browse topics or you
choose to receive a collated email
of discussions daily or weekly.
• Select the group of interest and
then navigate to ―My Settings‖ on
the ―More‖ tab. A screen like the
one shown will display.
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14. Twitter
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15. More than 1/2 of active Twitter
users follow companies, brands,
Twitter Tips or products on social networks.
Source: Hubspot, 12/11
• Basic terms you should know
– RT – retweet, is acknowledgement
– MT – modified tweet (use when you edit text and RT)
– Via - use ―via‖ for attribution and multiple acknowledgements
– @reply – public conversation
– Direct Message (DM) - private conversation
• Add value by sharing links to relevant, nonprofit,
accounting, etc… information.
• Content from conferences is a ―value add‖, latest
industry information, ―news‖, …
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16. Twitter Tips
1. Be consistent with your
names.
2. Add a picture!
3. Write a headline
communicating what you do,
your interests and please
include our website
www.sagenonprofit.com.
4. Use Hootsuite, Tweetdeck etc.
to organize and manage.
5. Start by following and
listening.
6. Share and acknowledge.
7. Engage in conversations.
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17. 6 Reasons to Use Twitter
1. Competitive intelligence ―spy‖ on what other
Nonprofits are doing.
2. Follow, listen and keep up with your donors.
3. Increase awareness.
4. Discover and follow up with funding opportunities.
5. Address service/program shortfalls rapidly
6. Generate leads when you post and share relevant
content and Twitter, you help to drive traffic to your
website/s, increase SEO rankings …
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18. Framework for Actions - Twitter
Create & Share
Promote Event
Engage Prospect
Listen
Acknowledge
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19. Framework for Actions - Twitter
Acknowledge
Create & Engage
Listen & Share
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20. Facebook
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21. Did you know that 93% of US adult internet users are on
Facebook? Unless you only sell to that laggy little 7% of all
About Facebook internet users, think again! Source: Hubspot, 12/11
• We are pretty
certain you know
about Facebook.
– Yes, there are an
awful lot of posts
about cats.
– It can suck huge
amounts of time
from your day.
– BUT….stat
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22. Facebook Tips
1. Fill out your profile completely.
2. Connect to donors, like minded orgs, partnerships, funders
3. Update your status.
4. Connect your page to your web page, remember the point is to drive
traffic to your site.
5. Be FUN!
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23. Pintrest
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25. About Pintrest
• Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share all the images you find on the
web.
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26. Hootsuite
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27. Hootsuite (it’s free!)
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28. Listen in on the conversations
online. Organize multiple
streams of info by your @handle
Hootsuite or #searchterm. Here we are
listening to #afpmeet, #nptech
and ―fundraising
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29. Write your message and select
the networks to post in by
checking the account icon. You
Hootsuite can even schedule your tweets
in advance.
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30. More Links
• www.linkedin.com
• www.facebook.com
• www.twitter.com
• www.hootsuite.com
• www.tweetdeck.com
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31. Twitter: BridgetLBrandt
Blog: www.donorexperience101.com
Bridget.Brandt@Sage.com
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