2. Announcing the Award
Shortlist
Chris Kempt – 2012 Awards Chair

3. The Introduction
Or… how do you make reading out a list
interesting?

4. Flashy transitions?

5. Flashy transitions?
Pretty colours?

6. Pretty colours?
Flashy transitions?
Pictures of cute animals?

7. Sorted :o)

8. 2012 Thus Far:
• Record entries once again
• Triumphant judging here at LBi
• Close run battle in 2012
• Good spread of results
• Going to be a great night!
But lots of gratitude is due…

9. Our amazing sponsors
Supporters

10. The best judges ever

11. The super-fun team
Particularly:

12. Okay, enough waffle.
So, here’s the shortlist for 2012!

13. Advertising:
• Brandon Generator • LBi
• It's All Lies, They're Not Even Square
• glue Isobar
• Love stuck? • Profero
• NikeFuel Station • AKQA

14. Battle of the Brands
• Brandon Generator • LBi
• Get Well Soup • We Are Social
• Say it with Skype • 1000heads
• Xperia Studio • LBi

15. Business to Business
• Brookson Connect • Mando Group
• DBA In Space • The Mill
• PPL Website • ORM
• TimeSaver • The Partners
• Medtronic - Innovating for Life iPad
app • Seven

16. Community Building
• Get Well Soup • We Are Social
• Nike Academy • AKQA
• Pottermore • TH_NK
• Save the 1Day • ais London

17. Corporate
• British Gas Online Account Management •
British Gas, Waste Creative, iProspect,
Outside Line
• Fullers Pub Builder • Sequence
• GetCash • Nile, SapientNitro and Monitise
Group
• Halifax Home Finder • Grapple Mobile
• Vodafone Retail Application • Detica
• WeAreMaersk • Lbi

18. Direct Marketing & Targeted
• British Gas Q4 Campaign: Unique use
of Weather + Location data •
iProspect
• Love Your Wardrobe • Indicia
• MINI Royalty • LIDA
• Snap A Napper • LIDA

19. Education & Outreach
• BBC Bitesize Max & Molly games •
Splinter Design
• The Collins Dictionary • the OTHER
media
• Wondermind • Preloaded & Martin
Percy
• Wonders of the Universe • the OTHER
media

20. Engagement
• #FIRSTANDFOREVER • ODD
• Nike Academy • AKQA
• Save the 1Day • ais London
• Tesco Real Food • Reactive
• Xperia Studio • LBi

21. Entertainment
• Pottermore • TH_NK
• Save the 1Day • ais London
• The Amazing World Of Gumball
Character Creator • Waste Creative
• The Kaiser Chiefs Bespoke Album
Creation Experience • WIEDEN +
KENNEDY and Specialmoves
• Wonders of the Universe • the OTHER
media

22. Games
• Bank Job Head To Head Game •
Remarkable Television (an Endemol
Company) & Chunk Games
• Fallen City • Big Robot
• Green Ops - Command a Commando •
WCRS/Engine
• LEGO Hero Factory • 4T2
• The Numtums Games • Plug-in Media

23. Integrated Campaign
• ESCAPE THE MAP • AMVBBDO
• Say it with Skype • 1000heads
• Sharp FanLabs • Work Club
• Wetherspoon Connect •
OgilvyAction London

24. Leisure & Culture
• Ask Alfred • Weapon7
• BBC Sport website relaunch • BBC Sport
• GetSomeHeadspace.com • Sagittarius
Marketing / WIP / Anna Charity
• Visit Cornwall • Nameless
• Wondermind • Preloaded & Martin
Percy

25. Mashups & Data-Visualisation
• Foxes Live: Wild in the City •
Windfall Films and Numiko (website
build)
• Mad World • Mint Digital
• NikeFuel Station • AKQA

26. Mobile
• DK: The Human Body App • AKQA
• Domigoals • Big
• GetCash • Nile, SapientNitro and Monitise
Group
• My HealthChecker, My MoleChecker and My
SelfChecker iOS Apps • Maverick Television
• The Design Museum Collection for iPad •
twentysix
• Wonders of the Universe • the OTHER media

27. Multi-Platform
• Bank Job Head To Head Game •
Remarkable Television (an Endemol
Company) & Chunk Games
• Dell festival tour • TBG Digital
• Olive the Ostrich • Plug-in Media & Blue
Zoo
• Tree Fu Tom • Cbeebies/Blue Zoo/Tree
Fu Tom

28. Public Life
• Alcohol Relapse Prevention Project • d2
Digital by Design Ltd
• Live From The Clinic • Maverick Television
• The Blind Email • Elvis
• The V&A Website Redesign • the OTHER
media
• 1000 Faces of MS - World MS Day 2012 •
http://www.welovedigital.com

29. Self Promotion
• Brum Dished • 383 Project
• Gallery of Mo • twentysix
• Mill Touch • The Mill
• The Torchbox Christmas Choir •
Torchbox

30. Social Media
• Get Well Soup • We Are Social
• Nike Academy • AKQA
• Queen Extravaganza • Outside Line
• Save the 1Day • ais London
• Say it with Skype • 1000heads
• The Muppets - Never Ending Mahna
Mahna • Jollywise Media Ltd

31. Student
• Authentic Amoy • Helen Parry & Thirza
Prentice
• Peace One Day • Martin Headon and
Olly Wood
• Tetley Social • Rosie Lewis & Danielle
Mensah
• Try drugs • Amar Marwaha & Arvid
Härnqvist

32. Viral
• Pass the Parcel • Profero
• Say it with Skype • 1000heads
• The Catch • Weapon7
• The Kaiser Chiefs Bespoke Album
Creation Experience • WIEDEN +
KENNEDY and Specialmoves KAISER
CHIEFS/B-UNIQUE/FICTION RECORDS

33. That’s it! See you on the 22nd!
Oh… in case I forget in a minute: Stick around for Columbia Records and Sony
Music’s rising star BeBe Black followed by a DJ set from Paul Harris of Dirty Vegas
Last orders here at 11:30pm then move across the road :o)
Thanks so much for coming, congratulations again to the Awards finalists!