Young Glory | December
Brief - Create a game:
Our idea of “Play” has evolved a great deal. From Pong, Super Mario Bros., Grand Theft
Auto, Katamari Damacy, Halo, Skyrim to Angry Birds, countless great titles have left a mark
in the history of gaming. They are always sure to possess innovative game play, quality
story lines and undeniable iconic visual styles. How are we doing today? How do we promote it? How do we brand it? Are we becoming too orthodox and formulated? Have we
stuck too much on category and genre for a long time? Have we forgotten what it means
to “play”?
Challenge
Create an original and fresh game title for any digital device.

Target
16–30 year olds. Middle to upper-middle class.

Name | Cover Art | Game Description

Name | Cover Art | Game Description

Sound Design (Click Images)
THEME SONG
SECONDARY
SONG
HEIGHTENED SITUATIONS
SONG

Package Design | Stunt (Magnify Game Awareness)
A physical manifestation of Blackbeard’s treasure chest with wearable eye patch included.
To generate buzz before the game’s release, we will bury treasure chests at beaches known
to attract metal detector fanatics.

Campaign | Social
We will listen on Twitter for pirate-related hashtags and keywords to establish social dialogue around Blackbeard’s
Return and develop rapport with potential customers. Our social effort will lead potential customers to a simple
website where they can purchase our game.

Campaign | OOH
Ads at bus shelters and subway
stations will feature treasure maps
that direct potential customers to
their local GameStop.

Campaign | Non-traditional
American flags in prominent places will be replaced with Blackbeard’s Return flags.

Branding

Thank You
Atain Ibia (CW) & Brian Vandeputte (AD)