My pitch to have my group at IBM start marketing our events on Twitter and LinkedIn

1. Social Media for System z
by Brian Tudor

2. What is Social Media?
Social media is the use of electronic and Internet tools
for the purpose of sharing and discussing information
and experiences with an online community.
Twitter FOR
SOCIAL MEDIA HAS GLE .S.
GOO HE U
OVERTAKEN PORN AS OPS IN T
LinkedIn THE K T FIC
#1 ACTIVITY ON THE W BOO TRAF
EB
FACE LY
W EEK
Flickr THE F
ASTES
FACEB T GRO
OOK I WING
Facebook S 55-6
5 YEA
SEGM
ENT O
R-OLD N
FEMA
LES
YouTube H
R SEARC
LONGE ICES,
Blogging M ERS NO D SERV
CONSU N
UCTS A E CONSUMER
S
FO R PROD IND TH
THEY WILL F

3. Why Social Media Matters
Social Media allows companies to connect with
customers on a 1:1 social level
More people use Social Networks than email
Some colleges/universities NO longer provide incoming
freshmen with email addresses
75% of online adults ages 18 - 24 have a profile on a
social networking site
80% of Generation X internet users (ages 33-44) buy
products online
Over 50% of the world’s population is under the age of 30

4. IT’S AN ONLINE WORLD
TRADITIONAL MEDIA WILL NOT GET THE JOB DONE!

5. ONLY A STRONG COMMUNITY...
WILL ALLOW SYSTEM Z TO GROW AND GAIN AWARENESS

6. SOCIAL MEDIA IS A YOUNG PERSONS GAME?
OR IS IT?

7. CONTENT IS KING IN THE DIGITAL SPACE
WITHOUT A CREATIVE AND ENGAGING MESSAGE WE WILL BE LOST IN THE CROWD!

8. System z on the Social Web
Where System z currently is

9. DB2 FOR Z/OS - WHAT'S ON! LINKEDIN GROUP
HTTP://WWW.LINKEDIN.COM/GROUPS?GID=1753547&TRK=MYG_UGRP_OVR

10. DB2 FOR Z/OS NING.COM PAGE
HTTP://DB2FORZOS.NING.COM/

11. REALTIME SEARCH RESULTS FOR IBM SYSTEM Z ON TWITTER
HTTP://WWW.TWITTER.COM

12. SYSTEM Z ON FACEBOOK
HTTP://WWW.FACEBOOK.COM/PAGES/SYSTEM-Z/108576809177163?REF=TS

13. Tools to help grow on the Social Web
How to measure awareness and learn how
other companies grow on the Social Web

14. SOCIAL TRACKING TOOLS LIKE ADDICT-O-MATIC ALLOW TRACKING OF YOUR ONLINE PRESENCE
HTTP://ADDICTOMATIC.COM/TOPIC/IBMIMPACT#TZNVX.DYU.BJH

15. HOW DELL IS THRIVING IN THE SOCIAL WEB
HTTP://BUSINESS.TWITTER.COM/TWITTER101/CASE_DELL

16. SYSTEM Z NEEDS TO BE WHERE THE AUDIENCE IS...
AND THAT AUDIENCE IS ONLINE USING SOCIAL MEDIA

17. Social Media for System z
by Brian Tudor