Its one thing to blog because you enjoy it, but as a business that's not quite enough. Blogging should drive tangible results for your business, otherwise you shouldn't be investing time into it. Learn how to establish a results driven approach to blogging that helps your business reach its goals.

1. THE RESULTS
DRIVEN APPROACH
TO BLOGGING
Based on an article that originally appeared on my site.

2. YOU MIGHT
NOT GET THERE
You’ve got to be very
careful if you don’t
know where you’re
going because
–YOGI BERRA

3. ???IF YOU DON’T KNOW WHAT
SUCCESS LOOKS LIKE

4. YOU WON’T RECOGNIZE IT EVEN IF IT’S
STARING RIGHT AT YOU!

5. 80%
5 POSTS OR LESS*
Of company blogs have
According to a study by IBM

6. ???HOW MANY GAVE UP BUT
MIGHT HAVE SUCCEEDED

7. THE FIRST QUESTION TO ASK TO BECOME
RESULTS-DRIVEN…

8. WHAT’S YOUR BLOG’S PURPOSE?

9. BLOG PURPOSE SPECTRUM
BRANDING LEAD-GEN

10. ONCE YOU UNDERSTAND YOUR BLOG’S
PURPOSEYOU CAN START TO FIGURE OUTYOUR BLOG’S…

11. KPIs

12. QUALITATIVE
PURPOSE
QUANTITATIVE
METRICS
HOW TO ESTABLISH GOOD KPIs

13. THE #1 MISCONCEPTION IN
CONTENT MARKETING
IS THAT THE RESULTS ARE
IMMEDIATE
Rand Fishkin, CEO of MOZ

14. GOOD CONTENT MARKETING CAUSES
CHAIN REACTIONS

15. AND GOOD PERFORMANCE METRICS ATTRIBUTE
EFFECTS TO CAUSES

16. MAKE MORE PRECISE MEASUREMENTS WITH
BLENDED METRICS

17. MEASURE.
CHANGE.
REPEAT.

18. MEASUREMENT IS POINTLESS IF YOU DON’T
USE YOUR INSIGHTS

19. BuzzFeed win
Will test dozens of headlines and use
these insights to inform all of their
future content-creation

20. Saw a 20% increase in social mobile shares by
making a slight change in their social buttons.

21. ONE LAST
THING….

22. REMEMBER THAT
DATA CAN NEVER REPLACE
INTUITION
BUT IT CAN DEFINITELY HELP PUT
THOSE INTUITIONS TO THE TEST
Gary Vaynerchuck

23. Follow Subscribe Connect
THANKS FOR READING!
KEEP IN TOUCH!